How to Create a Blog Part 2 of 3

How to Create a Blog Part 2 of 3

Web Writing is an Art and a Science isn’t pulling any punches: web writing involves a lot more than making like Hemingway and hanging out in cafés in Paris.

Poor little Hemingway would freak out if he had to do everything writers have to do today to make their work successful because, let’s face it, in his day great writing and heavy drinking were enough to add up to success.

Today, writers also have to mind their web presence through keyword research and analytics (see Web Writing for Beginners Part 1 of 3). As if that weren’t a full time job, they still have to be great writers.

How to Create a Blog Part and What Does it Take to be a Great Web Writer?

First, you need to establish a routine. You already have a great website and an editorial calendar, so now you have to:

  • Decide where you will write
  • When you will write and
  • What tools you will use

The COLIBRI Routine

COLIBRI starts at the beginning of her work week by taking a gander at her editorial calendar and putting the topic in her hopper (that’s her brain!) so she can let the ideas get flowing in advance. Call it prewriting.

Then she researches, either at the library, online or among books she has on hand (just so you know, COLIBRI is a book addict). If it seems like a good idea, COLIBRI talks to other people to get a new take on the topic.

COLIBRI then bangs out a rough draft on recycled paper with an old fashioned pen, curled up by her window, watching the real hummingbirds, with a pot full of green tea.

Then she does a quick web search to see if she left anything out or to follow up on ideas generated by writing the draft. Quick tip: Add any new ideas to your editorial calendar. You can refer to them when you’re feeling uncreative.

Then she types the whole mess into Pages, her favorite word processing tool.

After that, she copies her work into InboundWriter, a freeium tool that helps writers optimize for the web.

Then, she copies her optimized text into her CMS (WordPress) and HTMLifies it. Quick tip: “HTMLify” is not a word.

Does this sound like a lot of work? COLIBRI never promised writing would be easy.

The Most Important Thing

Be nice to humans. Reading off a screen is hard and people are in a hurry. You already worked out the part about understanding your audience and doing keyword research. So remember to choose topics and phrases that are valuable (solve problems, explain how or entertain) and easy to search.

Web Writing Tips

Say What You’re Going to Say, Then Say it, Then Say What You Said


In your headline and introduction, make sure it’s clear what you’re going to talk about. Talk about it. Then recap. This method helps readers get your take home.

Cover One Main Idea

Don’t confuse your reader by mixing up a lot of different points. Choose a topic and stick to it. By choosing one topic, you will help your readers and the post will be easier to search because the keywords will be repeated. (But not too much. See below.)

Write Like You Talk

Sound human. Don’t use a lot of big words. Pretend you are having a conversation with someone. Writing is about communicating, not sounding smart.

Don’t Write for Search Engines

If you focus on search engines, for example, by writing the word search and searching for opportunities to use the word search the reader has to search for meaning.

I think you know what COLIBRI means when she says that makes your writing sound awkward ;-).

Make Your Web Writing Easy to Scan

This can be accomplished with:

  • Short paragraphs
  • Headlines
  • Subheadlines and
  • Bullets

The white space you create using these techniques makes your writing visually easy to read. Crowded writing is hard to read.

Make Your Headlines (and Titles) Pop

Better: How Editorial Calendars Make You a Better Writer

Worse: Using an Editorial Calendar can Make You a Better Writer

Best: How to Write an Editorial Calendar That Rocks

See the difference?

Quick tip: Use keywords in headlines and titles because they are weighted more heavily than other text for search engines. But remember: don’t force it!

Use Active Words

Go straight for the verbs and skip the filler.

  • Try: Call today for great savings
  • Skip: If you call us today we give you some great savings

Create Simple, Uncluttered Sentences

  • Avoid lots of commas and semicolons
  • Make your sentences short and punchy and
  • Rely on nouns and verbs

Don’t Break Hearts

If you say you are going to write about something, write about it.

If you link to another article, make sure the link works.

Quick tip: Speaking of links, it’s great to link to your own work.


In a perfect world, someone else will look at your work before you publish it. If you don’t have an editor, do this:

  • Read your work out loud
  • Rewrite
  • Give it a rest and
  • Rewrite

The COLIBRI guarantee: Your writing will improve as a result of this technique. Or your money back.

Steal Like an Artist (by Austin Kleon)

Besides being a great book, it’s a good idea.

Pay attention to great web writing. Keep a list of sites you love. Refer to the list to improve your own writing.

Now Let’s Talk About Picasso

COLIBRI isn’t a Picasso fan the way she is with Hemingway, but there is one thing about him she really admires. The young Picasso was not a rule breaker. He took time to master the art of drawing and painting. If you go to the Picasso museum in Paris, you can see his amazingly fine (and not very original) early drawings. After he learned the rules, he broke them. And the rest is history.

Next week, after you’ve done some writing, let’s do some promoting. And then we can break out the champagne!

Did COLIBRI forget anything? If you have questions let us know in the comments.


  1. 950398 279682It is actually a nice and useful piece of information. Im glad that you just shared this beneficial info with us. Please maintain us informed like this. Thanks for sharing. 261535

  2. 583391 562785I typically cant locate it in me to care enough to leaves a comment for articles on the web but this was truly pretty great, thanks and keep it up, Ill check back once more 480918

  3. I would like to point out my passion for your kindness supporting men and women that should have help on the subject. Your special commitment to passing the solution all over had been especially interesting and has truly helped somebody like me to arrive at their targets. Your new important recommendations means so much a person like me and further more to my office colleagues. Many thanks; from each one of us.

  4. 795164 862868Possible need all types of led tourdates with some other fancy car applications. Many also provide historic packs and other requires to order take into your lending center, and for a holiday in upstate New York. ??? 392829

  5. Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Thanks

  6. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog? My blog is in the exact same niche as yours and my users would definitely benefit from some of the information you present here. Please let me know if this okay with you. Appreciate it!

  7. Thanks for every other informative web site. The place else could I get that kind of information written in such an ideal method? I have a mission that I’m just now operating on, and I have been at the glance out for such information.

  8. 853322 646679Its always great to learn tips like you share for blog posting. As I just started posting comments for blog and facing issue of lots of rejections. I think your suggestion would be beneficial for me. I will let you know if its work for me too. 95876

  9. 152444 601862Hey! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to protect against hackers? 911760

  10. Thanks for your write-up on the travel industry. I might also like to include that if you are a senior considering traveling, it really is absolutely crucial that you buy travel insurance for seniors. When traveling, older persons are at biggest risk being in need of a professional medical emergency. Obtaining the right insurance cover package to your age group can look after your health and provide peace of mind.


Please enter your comment!
Please enter your name here