So, friends, we’re still working on how to do SEO (search engine optimization), but this time we’re focusing on how to do seo for your top quality websites.
You have already completed these steps:
-Researched keywords and
-Tested Your Keywords
Now it’s time to learn how to do SEO for top quality websites.
How To Do SEO
Doing SEO is, as I, COLIBRI, like to say (full disclosure: I stole this line from a self-help book and I can’t remember which one) a marathon and not a sprint. What this means is, you’ve already spent some time, I know, figuring out which keywords will serve your business objectives best.
If you haven’t, review How To Choose Keywords and How To Test Keywords in 3 Easy Steps to refresh your memory.
First Choose More Focus Keywords
Do you want the good news or the bad news? Okay: the good news is that you have a focus keyword for which you will optimize your site and towards which you will orient your branding.
But. Now you have to do the whole thing all over — that’s the bad news!
Here’s What You Do
Let’s say you own a flower shop. You have chosen to optimize your site for the focus keyword phrase “lower haight flower shop” because, let’s face it, San Francisco has a lot of flower shops and you want to show up in the searches of neighborhood people who will actually come in and buy.
So, now it’s time to optimize for each individual page of your website. And then maybe create new subpages.
What’s The Point?
The point of that is, the more content you have on your website, the more Google has to search. So, even if your site is basic, you want each page to be optimized so that it is findable by Google and all the millions of people Google serves.
In a WordPress site you can give each page a label, which is what people see, but give it a URL that you want Google to see.
Why would you want to do that?
It’s A Marathon, Not A Sprint
By now you’re starting to see why it’s a marathon and not a sprint. When you’re thinking about how to do seo for your website, you have to think of every individual page. And you have to, like I, COLIBRI, said, rewrite all of your pages, and even create new ones, with SEO in mind.
San Francisco Massage Center Example
Let’s say you own a massage business. We’ll call it San Francisco Massage Center.
You, of course, offer different kinds of massage such as shiatsu, swedish, deep tissue and cranial sacral. You will do keyword research and testing for each type of massage and then create an appropriate page, based on a focus keyword for each type of massage.
The focus keywords could sound kind of like this:
- SF Massage Center Shiatsu
- SF Massage Center Swedish
- SF Massage Center Deep Tissue and
- SF Massage Center Cranial Sacral
As it happens, I, COLIBRI, used my keyword search tool and found that “sf massage” is a low competition search term. Now you go do this for the services and other content pages on your own website!
I Hope You Like To Write
Because you have researched and tested keywords for your services and other content pages for your site, you get to write and rewrite–or pay someone else to write and rewrite–your web pages.
Who knew that how to do SEO for your top quality website would require so much work?
You were probably due for a website update, anyway, because of all of the brilliant ideas you’ve been having lately.
Okay, maybe I’m stretching things here. But, when all is said and done, regular updates to your website keep content fresh and relevant.
Use the WordPress SEO by Yoast plugin. It includes a very helpful tutorial for beginners.
You will need to use a focus keyword for:
- Each page. Each page of a website is defined as separate part of your website you have to click to see, as opposed to just scrolling
- Your SEO (or page) title. The SEO (or page) title describes the content found on the page. It displays across the top of major browsers and is the text that displays in bookmarks
- Your article heading. This may sound confusing, but the article heading is basically the name of the content you wrote. Like the article heading of this blogpost is “How To Do SEO For Top Quality Websites”
- Your page URL. Each page has its own URL, which is usually has forward slashes. This is just an example, but the URL to this blog post might be https://projecteve.com/profiles/blogs/how-to-do-seo-for-top-quality-websites/
- Your content. The content of the post or page is all the words you have written. A good rule of thumb is 6 to 8 repetitions for a 600 to 800 word page or post.
- Your meta description. The meta description is the description that shows up in Google searches. Although Google took the metadescription out of its algorithm, it is still used to entice people to come to your site. So make it good!
Here is an example of all of this from the ANNACOLIBRI website:
Here is an example within an HTML image tag:
(FYI: there is actually supposed to be a space between img and src, but I took it so the image wouldn’t load.)
If you read carefully you will see alt=”ANNACOLIBRI, tech savvy coaching, business coaching, web presence tech savvy, values-based marketing tech savvy”. Each one of those keyword phrases can be searched by Google.
So, don’t forget to add optimized images to your pages.
You did it!
Have you optimized your site? Tell us about it or ask questions in the comments, below.