So you bit the bullet and created a blog for your brick and mortar business, but now you need to find someone to update the blog. As much as you would love to update it yourself, you simply do not have the time to do so – so the search begins for a good blogger. Let me backtrack a second and mention the key term here once again which is (blogger) and not writer.
Even though a blogger is essentially a writer, he or she is skilled in certain elements that a traditional print writer might not be. For example, a blogger will know about how to properly format an article for the web, as opposed to print. Secondly, a blogger will know how to craft a piece that attracts both readers and the search engines via a practice widely known as SEO or search engine optimization. For these reasons and more what you want to look for is indeed a blogger. How do you perform your search and where? That’s what this article aims to answer.
How To Find Bloggers For Your Business Site or Blog
1. Blogger Job Boards –
One of the top resources for finding good bloggers is a job board dedicated to them. Probably the most widely used and best known in the industry is the Problogger Job Board run by Australian Darren Rowse. Bloggers frequent and subscribe to this job board via RSS or email (as I do) scouting out good opportunities. Essentially the Problogger Job Board works as any job board except that it is dedicated solely to blogging jobs. So if you run a blog or recently created one, this is your best bet in getting the word out about your blogging position. Be specific in your listing and make note of what type of content you’re looking for, the length or duration of the position and of course – the pay rate. I personally will not respond to a listing without pay rate information. Why? Because the position could be for very low pay and this information might not be disclosed till after the application process – which seems like an awful waste of time. The cost to place a 30 day job listing on the Problogger Job Board is $50.
2. Other Bloggers –
Another excellent source of good blogger leads is other bloggers. We blog writers stick together, know each other well and network a lot. I probably know about 200 bloggers off the top of my head in a variety of niches with many being established savvy writers. So for example, if you were looking to let’s say find a finance blogger for your new finance site; I could easily point you in the direction of quite a few. Green bloggers, travel, food, pets, etc. So what you would want to do is find the top blogs in your niche, reach out to the owners and ask if they know someone who is looking for a blogging job. Voila! they should have quite a few good leads for you.
3. Major Tech Sites or Blogs –
Ever heard of Mashable, the Huffington Post or even yours truly – Project Eve? Well guess what, each of these sites has a roster of bloggers who day in and day out populate the site with good content. And some of these big sites have multiple categories which means that there are many and varied bloggers to choose from. Reach out by sending a well written email and see who’s available. You might be pleasantly surprised at (who) you’re able to snag for a good rate. You never know.
As I briefly mentioned above, a blogger is indeed a writer but he or she is a special kind of writer who has specialized knowledge and skills that mostly apply to blogs and web content in general. Finding a good one at an affordable rate is no easy task, some digging will be required. But once you do find a good one, keep him or her happy to get constant compelling content for many years to come. A supremely important task in your overall online business efforts.
Missy Diaz is a Chicago based freelance blogger who has always loved the written word and during the day avidly writes for Know Phone – a specialty site that provides mobile information for consumers.