How to Get Hired Through Your LinkedIn Profile

When I work with my clients, the first thing I revise is their LinkedIn profile page. This is because recruiters and hiring managers search LinkedIn actively for candidates, and the profile has to be optimized so they can find you. It’s way better to be discovered than the be the hunter – it makes the whole process go smoother and you many times end up with a better salary.


It is critical to have the right title (the line that appears right under your name) for your profile. Many people believe that this is the same as their functional title. It’s not! It’s **descriptive**, not functional. It functions as a summary of your profile and should capture what your strongest skill is. Here’s an example of the difference. Descriptive title (appears until your name): Top Lead Generator with a Passion for Social Media vs. Functional title: Sales Consultant, JPMorgan. See the difference? I see a lot of people with titles such as “seeking next opportunity.” While this does effectively signal to recruiters that you are a possible candidate, it doesn’t give any indication of the type of work that you do. You won’t be found as easily.


Your LinkedIn picture should look how you would dress up if you were going to a job interview. It should look as you would look if you were going to meet with a client. You are showing your prospective employers or clients how you would present yourself to your coworkers, clients, and the public. I see a lot of pictures that ambush the candidate – see my blog “Do I Really Look Like This on LinkedIn”?

Please note that many employers will pass you over if you do not include a picture in your profile because it looks as if you are hiding something or are not that serious about your job search.


The summary field should be exactly that: a synopsis. It should not be more than two or at most three lines long. Here you want to focus on your key accomplishments but tailor them to where you want to be next. Many people clutter this with every single thing they’ve ever done, including even their education. I wouldn’t advocate that anyone emphasize their education as a selling point. Unless it is your first job, hiring managers care more about your experience.

Job Descriptions

One of the biggest mistakes with job descriptions is that the candidate comes off as trying too hard. The key idea is relevance and less is more. I constantly see resumes that are cluttered with items that the candidates takes personal pride in, but are not that meaningful to the employer. For example, GPA of 2.9. Leave off the GPA if it’s not stellar and differentiating you significantly from your peers (example: in top 2% of class, was the valedictorian). Focus on three key achievements and put them in bullets. Bullet points should be one line, not two, lines long. Don’t list out that you know how to use MS Word, Excel, and PowerPoint (most professionals who work in an office can use them), but do include expert work done with any statistical software, for example. Decorate the Christmas Tree too much and people forget about opening the presents. Too much screaming at them has a diluting effect.

If you’d like more information about how to improve your LinkedIn profile, please send me an email!

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 653376 735082I havent checked in here for some time because I thought it was acquiring boring, but the last few posts are really great quality so I guess Ill add you back to my daily bloglist. You deserve it my friend. insurance guides 488718

  2. 267262 676061Visiting begin a business venture around the internet generally indicates exposing your products or services moreover provider not only to some individuals inside your town, but but to lots of future prospects who might be more than the web several times. simple internet business 537910

  3. 448213 593776Having been merely seeking at beneficial blog articles with regard to the project research when My partner and i happened to stumble on yours. Thanks for this practical data! 21197

  4. 193319 776439Youve made various nice points there. I did specific search terms around the matter and found mainly individuals will believe your web site 764151

  5. 956828 65216You made various excellent points there. I did a search on the topic and discovered most people will have exactly the same opinion along with your weblog. 283538

  6. 761881 865316Good read, I just passed this onto a colleague who was performing some research on that. And he actually bought me lunch as I located it for him smile So let me rephrase that: Thank you for lunch! 348060

  7. 111423 801953As far as me being a member here, I wasnt aware that I was a member for any days, truly. When the article was published I received a notification, so that I could participate in the discussion with the post, That would explain me stumbuling upon this post. But were undoubtedly all members inside the world of ideas. 325101

  8. 496167 628476Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Excellent task.. 248345

  9. 983008 903548Superb post. I was checking constantly this weblog and Im impressed! Extremely beneficial info specially the last part I care for such information much. I was seeking this certain data for a long time. Thank you and best of luck. 206246

  10. 84246 731143Pretty section of content material. I just stumbled upon your website and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way Ill be subscribing to your feeds and even I achievement you access consistently fast. 346457

  11. Can I simply say what a reduction to search out someone who really is aware of what theyre talking about on the internet. You undoubtedly know the best way to carry a difficulty to gentle and make it important. Extra people have to read this and understand this side of the story. I cant consider youre no more fashionable because you definitely have the gift.

  12. I would like to thank you for the efforts you have put in writing this website. I’m hoping the same high-grade website post from you in the future also. In fact your creative writing abilities has inspired me to get my own website going now. Really blogging is spreading its wings and growing rapidly. Your write up is a great example.

  13. 493156 478825Heya just wanted to give you a brief heads up and let you know a couple of with the pictures arent loading properly. Im not positive why but I feel its a linking concern. Ive tried it in two different internet browsers and both show the same outcomes. 445059

  14. Hi, Neat post. There’s an issue together with your web site in web explorer, may test this… IE still is the market chief and a large section of other folks will leave out your great writing because of this problem.

  15. Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the simplest thing to keep in mind of. I say to you, I definitely get annoyed while folks consider issues that they just don’t know about. You managed to hit the nail upon the highest as smartly as defined out the whole thing with no need side-effects , other folks could take a signal. Will likely be back to get more. Thanks

  16. 63652 417779I believe your suggestion would be valuable for me. I will let you know if its function for me too. Thank you for sharing this beautiful articles. thanks a whole lot 107557


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.