Have you ever wondered how to make money blogging? As a veteran in the blogging industry who earns 6-figures, I am here to explain exactly how bloggers can make money.
How to Make Money Blogging – Step-By-Step
Here’s exactly how to make money from your blog:
- Set up your blog
- Write content that gets lots of traffic
- Convert visitors into email subscribers
- Send those subscribers content that builds trust
- Sell products or services your audience wants
That’s it. Five steps.
It’s hard to do. The process is simple, but each step is enormously complicated and requires patience, finesse and skill.
Especially the last one.
You’re Not Just a Blogger
The moment you decide to use your blog to make money, you’re no longer just a blogger. At that moment, you also become an entrepreneur, and your blog becomes a small business.
It is important to note that much of the money bloggers make doesn’t come from blogging directly. A blog is a platform or online home base. Rather, bloggers use their blogs as springboards to launch other products & services that bring in income. Examples are ebooks, books, speaking gigs, products, ecourses, etc.
Streams of income used by bloggers
Following is a list of income streams bloggers adopt, broken down into five main categories:
- Affiliate Marketing
- Digital Products
- Physical Products
Lesson #1: Don’t Sell Advertising (or Use Google AdSense)
One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:
- CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
- CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads.
Ask your average beginner how they plan to make money blogging, and they’ll say they plan to sell ads on their site.
But it’s a mistake.
Many web publishers have complained about Google’s terms and conditions of being too restrictive. As a Web site owner participating in AdSense, you are fully prevented from knowing which ads were clicked and how much each click brings to you. They have $100 payout policy, which means you’ll receive their payment only after the your revenue exceeds $100. Many publishers have found their Adsense account suspended by Google out of the blue, for reasons beyond their control.
Lesson #2: The Easiest Way to Make Money Blogging Is By Including Affiliate Links in Your Content
Affiliate marketing is the smartest strategy.
If you’re not familiar with the term, it’s a business model where you endorse other people’s products or services in exchange for a commission. On software and information products, affiliates typically earn a 50% commission or sometimes even more, so it can be quite lucrative.
You can utilize affiliate marketing through ad networks like Amazon Associates, or you can create private partnerships with advertisers and businesses with an affiliate program.
Granted, you won’t make that kind of money when your blog is small, but affiliate marketing is still a good way to start for several reasons:
- It’s Faster
- It’s Passive Income
- It can guide future product and content creation.
Lesson #3: Your Email List Is More Important Than Anything Else
Let’s get back to foundational principles.
In analytics, there is a principle called “the one metric that matters” (OMTM). The idea is that you find a single number that accurately predicts the success or failure of your project.
In the case of blogging, that number is the size of your email list. In my experience, your email list is the most accurate predictor of how much money you’ll make.
The more subscribers you get, the more money you make. Granted, your relationship with your subscribers and the quality of your products or services and dozens of other factors still matter, but to drive revenue, focus on email list growth. To make money blogging, it’s absolutely essential.