Beginner’s Guide: How to Market With YouTube

ANNACOLIBRI, how to market with youtube, web presence, internet publishing
How to market with YouTube

First things first.

Why market with YouTube?

Here are 3 reasons to market with YouTube:

  1. Search Engine Optimization (search engines love video)
  2. Video is becoming more popular and
  3. Video still makes you look cool

Your videos don’t have to be complicated. Click this link for a tutorial I wrote on how to make simple videos.

What to Do First

If you are a beginner and don’t know how to market with YouTube, here are two things you will need to do before you get started. They are:

Building a following on YouTube is more brawn than brains. By this I mean, it’s doable but you have to make an effort. Remember these tips:

  • Create high quality content and share consistently (Pro tip: Create an editorial calendar to make sure you are creating content with a purpose.)
  • Treat YouTube like the social channel it is and view, comment on and share other people’s work
  • Develop your brand so people know what to expect (hint: this will take a little discipline) and
  • Optimize your videos and your channel for search (see above)

If you get stuck don’t be afraid to hire an expert. While it’s okay to produce short, informal video, there may be a time and a reason for you to go “pro.”

Okay, now that you have done all of the above, you can start marketing with YouTube!

How to Market With YouTube

A big part of marketing with YouTube is making sure that you have the fundamentals in place. Those fundamentals are:

  • Creating an attractive site
  • Updating it regularly with quality content and
  • Telling your brand’s story through your content

Once you have done the heavy lifting, you will need to promote your videos on your other social media sites just as you would your blog. For example, you can pin your videos onto Pinterest, share links on Facebook and tweet new additions on Twitter.

Here are some tips to get you started with YouTube marketing:

  • Custom links and social media. You can add a custom link to your site as well as links to the four social media channels of your choice, which will give you a little Google juice and drive traffic to your various sites and channels.
  • Annotations. You can add little pop-ups to your YouTube videos with calls to action such as subscriber links and links to your social media. Cool, huh?</li>
  • Analytics. YouTube has great analytics. Study your YouTube analytics to find out more about the popularity of your content and when your audience is viewing it.

A word about ads. Some people say that YouTube ads are still an effective form of advertising. I personally find those ads annoying and would encourage you to find other ways to monetize your content.


While getting your YouTube presence together is a bit of a front end commitment, marketing with YouTube is a powerful tool.

Your Turn

Have you been marketing with YouTube? How’s it going?



  1. 94796 734052hello!,I actually like your writing really a good deal! percentage we maintain up a correspondence extra about your post on AOL? I need to have an expert on this area to unravel my dilemma. May possibly be that is you! Taking a appear forward to peer you. 663491

  2. 927537 559075Hi, Neat post. Theres a issue along together with your web site in internet explorer, could test this IE nonetheless is the marketplace leader and a very good portion of individuals will omit your exceptional writing because of this issue. 292461

  3. I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Fantastic work!

  4. F*ckin’ remarkable things here. I am very glad to see your post. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a mail?

  5. There are some attention-grabbing closing dates on this article however I don’t know if I see all of them center to heart. There is some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as effectively

  6. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove me from that service? Thanks!

  7. I’ll immediately snatch your rss feed as I can’t to find your e-mail subscription link or newsletter service. Do you’ve any? Please allow me understand in order that I could subscribe. Thanks.

  8. Hi, Neat post. There’s a problem with your web site in internet explorer, would check this… IE still is the market leader and a huge portion of people will miss your magnificent writing because of this problem.

  9. you’re actually a excellent webmaster. The site loading pace is amazing. It kind of feels that you are doing any unique trick. Also, The contents are masterwork. you’ve performed a fantastic job in this subject!

  10. This design is spectacular! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  11. Good post. I study one thing tougher on completely different blogs everyday. It can always be stimulating to read content material from other writers and apply a little something from their store. I’d want to use some with the content material on my weblog whether you don’t mind. Natually I’ll provide you with a link on your internet blog. Thanks for sharing.

  12. Wonderful work! This is the type of information that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)

  13. I do like the way you have presented this concern and it really does offer me some fodder for consideration. On the other hand, through just what I have witnessed, I simply just trust as other feed-back pack on that folks stay on issue and in no way embark upon a soap box of the news of the day. Yet, thank you for this fantastic point and though I do not necessarily go along with it in totality, I value your standpoint.

  14. It’s actually a great and helpful piece of info. I am satisfied that you shared this useful info with us. Please keep us informed like this. Thank you for sharing.

  15. You actually make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  16. Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your articles. Can you recommend any other blogs/websites/forums that deal with the same topics? Thank you so much!

  17. I wanted to post a brief message in order to thank you for all the pleasant concepts you are showing on this website. My time intensive internet lookup has finally been honored with sensible suggestions to exchange with my good friends. I ‘d mention that many of us readers actually are unquestionably blessed to exist in a really good website with so many wonderful individuals with good hints. I feel extremely blessed to have come across the webpages and look forward to plenty of more pleasurable times reading here. Thank you again for all the details.

  18. Most of what you state happens to be astonishingly accurate and it makes me ponder why I hadn’t looked at this with this light before. This article truly did switch the light on for me personally as far as this particular subject matter goes. Nevertheless there is 1 factor I am not really too cozy with so whilst I attempt to reconcile that with the actual central idea of your point, allow me see exactly what all the rest of the subscribers have to say.Nicely done.

  19. I was more than happy to seek out this net-site.I needed to thanks on your time for this wonderful read!! I definitely having fun with every little little bit of it and I have you bookmarked to check out new stuff you blog post.

  20. fantastic publish, very informative. I ponder why the other experts of this sector don’t notice this. You must continue your writing. I’m sure, you have a great readers’ base already!

  21. I like what you guys are up also. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website :)

  22. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  23. Fantastic site you have here but I was curious if you knew of any user discussion forums that cover the same topics discussed here? I’d really like to be a part of group where I can get comments from other experienced people that share the same interest. If you have any recommendations, please let me know. Many thanks!

  24. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  25. 756543 982386I discovered your blog website internet web site on the internet and appearance some of your early posts. Continue to maintain in the great operate. I just now additional increase your Rss to my MSN News Reader. Seeking toward reading far much more from you locating out at a later date! 390950

  26. 571070 49652Spot lets start work on this write-up, I actually believe this wonderful internet site requirements additional consideration. Ill far more likely be once again you just read additional, thank you that info. 745769

  27. 409483 478260Yours is a prime example of informative writing. I believe my students could learn a lot from your writing style and your content material. I may share this write-up with them. 590897

  28. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you


Please enter your comment!
Please enter your name here