How to Tell Your Startup’s Story to Make Your Audience Listen

What makes a startup successful?

It is the human-to-human connection that they make through high-quality customer service.

But, relationships are not made overnight. In order to build strong relationships, brands need to tell their story about how they have been helping people solve their problems and have helped alleviate their pain points.

It is stories that engage people and create an urge within them to become loyal to a brand. Therefore, all businesses, especially start-ups, must take time to create a storytelling strategy to captivate their audience.

It is easier to create a start-up story than you think. Every business is the result of someone’s dreams and every entrepreneur has dealt with setbacks, difficulties and found a way out. You just need to tell your company’s events in a captivating manner so that it inspires and engages people.

However, making sure that the story reaches the right people at the right place and at the right time is important. Here is how you can pitch your story to your audience in an appealing manner:

Come up with a One-Liner to Tell Your Entire Business Story

That is exactly what Blue Apron, a popular fresh-meal subscription delivery service did. The brand’s vision statement, ‘We’re building a better food system’ tells its customers that it is more than just a food delivery service.

Blue Apron screenshot

The brand believes in producing sustainable foods, reducing food waste, and providing the freshest ingredients, and treats its partners with dignity. Their message clearly conveys this.

Know that you are ready to pitch your start-up story only when you can convey the entire story in a one-liner. However, the one-liner must never be considered as the summary of the story. The one-liner must be designed so that it urges people to learn more about the company. It should highlight the USP of your brand. This, however, is not an easy task.

In order to come up with an impactful one-liner, you must understand your business and the goals you want to achieve. The best one-liners squeeze in a lot of information in a logical, impactful and unbiased manner.

Let Your Customers Tell Your Story

In order to build trust, you need to be authentic when telling your story. Customers can quickly recognize stories that are fabricated and falsified to create a great image. The best way to earn customer’s trust is to turn your existing customers into brand advocates and encourage them to tell your story on your behalf.

Airbnb follows this strictly. For them, the customer is the brand. Instead of telling their own story, they urge its customers to recount stories. The company has dedicated an entire section ‘Stories from the Airbnb Community’ for customers to share their stories and experiences.

Airbnb screenshot

There is another section on the company’s website, ‘Belong Anywhere’ that allows customers to post photos, short films, and videos to help other people understand what to expect when they book a home or a room with Airbnb.

Positioning customers at the center of the brand has helped Airbnb expand its wings and become one of the most popular travel websites. It helps people get rid of the worries they have about what the experience will be like and what their roommates/housemates will be like. In fact, the articles, photos, and videos posted by existing customers stir up excitement among prospective customers about enjoying pleasing and authentic travel experiences.

Encouraging your existing customers to tell stories on your behalf will not only help you gain the trust of potential customers but also improve your company’s bottom-line.

Here’s how you can do so:

1. Focus on Developing the Message

It does not matter whether or not you speak correct grammar, what matters is whether or not your message touches the audience’s hearts. Humanizing the message and showing respect to your customers can help you achieve this goal. Instead of showing off your authority, try to keep things conversational. This will encourage people to get engaged with your brand; they will show interest and reciprocate to what you say.

One more thing to remember when crafting your story is to keep it short and simple. Stories that are too long overwhelm readers and make them feel distracted or lost. Write down everything you want to tell your readers and then edit it to get rid of the unwanted portions. Keep things crisp and to-the-point.

2. Choose the Right Channels to Tell Your Startup Story

Having a story isn’t enough; you need to make sure your audience listens to it. This means you need to share your story on the right channels. In order to ensure that your story is being heard by the right people at the right time, you need to have a strong content strategy. Start with identifying the channels where your customers, both existing and prospective, can be found.

According to Worldwide Social Networks Users: eMarketer’s Estimates for 2016, 32 percent of the global population and 68.3 percent of the Internet users access social media regularly.

eMarketer Internet user statistics

Sharing your story on the various social platforms can help you gain attention. However, you need to make sure the story is in the right format. This means if you are targeting customers on Instagram, you need to use high-quality images that tell the story. If you target YouTube users, then you need to create high-grade videos to grab attention. You need not come up with a different story every time; you can re-purpose the story in different formats and share it on multiple social platforms.

To ensure that your target audience listens to your story, create a blog post, a short video, an infographic, a picture story, and an e-book and share them across various content channels. However, you need to have a strong content strategy to make sure you do not lose pace when distributing the content. Create an editorial content, schedule posts and engage your audience constantly. In order to stay in control of your content marketing and track how each content is performing, it is best to use project management tools such as WorkZone.

Workzone screenshot

Workzone’s project dashboard is designed to keep the content and the marketing teams on the same page and help them collaborate flawlessly as well.

Conclusion

Storytelling is the most powerful way to attract attention and an increasing number of companies are leveraging the power of storytelling. It aids human communication and helps companies gain trust and build strong relationships with their customers. However, you need to craft and share the story in the right manner so that it impacts prospects positively. With the above tips, you can create striking start-up stories and narrate them in an interesting manner.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

228 COMMENTS

  1. Now apparently in spite of the actuality the reality that household Hawaiian features questioned the particular lifestyle, even so the F-35 martial artist program while using the Hawaiian affiliate marketer purchasing might be simply no basic adjust. Nonetheless, the Aussie Defense Reverend Stephen Cruz pointed out not too long ago the fact that Hawaiian army might alter the particular timetable with the procurement while using F-35 martial artist.

  2. Thanks for your personal marvelous posting! I seriously enjoyed reading
    it, you’re a great author.I will make sure
    to bookmark your blog and will come back sometime
    soon. I want to encourage continue your great job, have a nice day!

  3. The particular Windrider look at coming from Breitling features a dome designed the queen’s as well as bezel with riders an eye (compact square, raised an eye installed inside the frame on the Three, Six, Being unfaithful, and Twelve position). The particular Chronomat Advancement through Windrider collection may be the best-selling Breitling observe.

  4. With havin so much written content do you ever run into any problems
    of plagorism or copyright violation? My blog has a lot of completely unique content
    I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission.
    Do you know any solutions to help prevent content from being stolen? I’d really appreciate it.

  5. como ganhar na lotofacil, acertar na lotofacil, ganhar na lotofacil, como ganhar na lotofacil de verdade, como ganhar na lotofacil sempre, como ganhar na lotofacil 2020, como ganhar na lotofacil 100 garantido, dicas lotofacil, como acertar na lotofacil, dicas para ganhar na lotofacil

  6. como ganhar na lotofacil, acertar na lotofacil, ganhar na lotofacil, como ganhar na lotofacil de verdade, como ganhar na lotofacil sempre, como ganhar na lotofacil 2020, como ganhar na lotofacil 100 garantido, dicas lotofacil, como acertar na lotofacil, dicas para ganhar na lotofacil

  7. como ganhar na lotofacil, acertar na lotofacil, ganhar na lotofacil, como ganhar na lotofacil de verdade, como ganhar na lotofacil sempre, como ganhar na lotofacil 2020, como ganhar na lotofacil 100 garantido, dicas lotofacil, como acertar na lotofacil, dicas para ganhar na lotofacil

  8. I do enjoy the way you have presented this specific challenge and it really does offer me personally a lot of fodder for thought. Nonetheless, from everything that I have observed, I really hope when other feedback pack on that people continue to be on issue and in no way start on a tirade of the news du jour. Anyway, thank you for this outstanding piece and though I do not necessarily go along with this in totality, I value your point of view.

  9. Link exchange is nothing else but it is just placing the other
    person’s web site link on your page at proper place and other person will also do
    similar in favor of you.

  10. Some things turn around for a lifetime. I didn’t know each other at first, but finally I didn’t know each other. If love is just passing by, why bother here. Some love, had to settle each other, suddenly looking back, I can no longer tell.

  11. The road is long and steep. Maybe you are tired. You want to give up.If you want to reach the peak of the road smoothly, you can only hold back the tired feet, relax the complex thoughts in your heart, and keep going forward step by step. Believe a word: do not give up, only succeed.

  12. There will always be someone who will accompany you to fulfill your unfulfilled wishes, send you flowers, accompany you to watch the sunrise and sunset, accompany you to walk the Yangtze River Bridge to accompany you to play the carousel, and spend the rest of your life with you.

  13. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to construct my own blog and would like to find out where u got this from. appreciate it

  14. I in addition to my friends ended up checking the great recommendations found on your website and then all of a sudden I had a terrible suspicion I had not thanked the blog owner for those tips. All of the women came joyful to learn all of them and now have truly been making the most of these things. Appreciation for turning out to be really accommodating as well as for getting variety of outstanding tips most people are really wanting to know about. My honest regret for not saying thanks to you sooner.

  15. “4 Songs for the Club” Is a 4 song CD-EP from B-Rock, For Dj’s and Bars and Dance clubs ..”Dance”Features Rockman doing the electronic Vocals on the Chorus. A hand clapping song to get people on tha dance floor ….”Mix It With Tha Water”. Features B-Rocks Team member Pif .. Tha song is an urban street tale with a great Trap Beat….”I Like It Straight” is Bound to be a New Club/ Bar Anthem for the DJ’s to get the crowds up on their feet and to get another drink..LOL…and “Crack Them bottle (Get Fucked Up)” well that’s a story that all party goers live on the weekend! … 4 Dance Hits 4 tha Club.. a great EP for any DJ to have

  16. I’m curious to find out what blog system you’re using? I’m having some small
    security problems with my latest website and I would like
    to find something more safe. Do you have any
    suggestions?

  17. I’m more than happy to discover this site. I wanted to thank you for ones time due to this wonderful read!!
    I definitely enjoyed every little bit of it and i also have you saved as a
    favorite to look at new stuff on your web site.

  18. 634256 955716That is the first time I frequented your website page and up to now? I surprised with the analysis you made to create this actual publish extraordinary. 84689

  19. I simply needed to appreciate you again. I am not sure the things that I would have used without the type of aspects shown by you about my area. This was a very troublesome scenario in my opinion, but observing your expert way you processed that took me to leap for gladness. I am grateful for the advice and in addition expect you know what a great job that you’re accomplishing educating people today via your web page. Most probably you haven’t met all of us.

  20. Does your blog have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.

  21. Hello, i think that i noticed you visited my website so i got here to “return the choose”.I’m attempting to find things to enhance my site!I suppose its adequate to use some of your ideas!!

  22. Thanks for your thoughts. One thing I have noticed is the fact banks along with financial institutions have in mind the spending behaviors of consumers as well as understand that most people max out their own credit cards around the trips. They smartly take advantage of this real fact and start flooding your current inbox plus snail-mail box having hundreds of 0 APR credit cards offers right after the holiday season comes to an end. Knowing that in case you are like 98 in the American public, you’ll get at the chance to consolidate personal credit card debt and transfer balances towards 0 interest rate credit cards.

  23. Howdy. Very cool blog!! Guy .. Beautiful .. Superb .. I’ll bookmark your site and take the feeds additionally…I am glad to find so much useful info here within the post. Thank you for sharing..

  24. 730848 111623This really is such a great resource that you are offering and you offer out at no cost. I appreciate seeing sites that realize the worth of offering a perfect beneficial resource entirely free. I genuinely loved reading your submit. 217917

  25. Hello would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog in the near future but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different then most blogs
    and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  26. It is actually a nice and helpful piece of info. I am satisfied that you simply shared this helpful tidbit with us. Please keep us informed like this. Thanks for sharing.

  27. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the net will be much more useful than ever before.

  28. Thanks for expressing your ideas with this blog. Furthermore, a fantasy regarding the lenders intentions while talking about foreclosure is that the bank will not getreceive my repayments. There is a degree of time that this bank is going to take payments from time to time. If you are far too deep inside the hole, they are going to commonly demand that you pay the actual payment in whole. However, i am not saying that they will not take any sort of installments at all. Should you and the financial institution can manage to work anything out, a foreclosure course of action may halt. However, should you continue to pass up payments wih the new system, the property foreclosure process can pick up exactly where it was left off.

LEAVE A REPLY

Please enter your comment!
Please enter your name here