How to Use Mind Maps for Perfect Elevator Pitch
When it comes to business, crafting the perfect brand image is crucial for survival. It’s even more important when you’re a startup. Your growth will depend on how well your pitch goes with investors, and even clients.
But crafting a pitch is no easy task. Not everyone can quick of it up on their feet. That’s why you can use the help of visuals, like mind maps, to flesh out your words into a creative and interesting spin that will definitely win people’s hearts over.
How to Start Your Pitch
1. Map It Out
Melinda Stewart of Essayontime advises, “When mapping out your pitch, it’s best to brainstorm with a group, or even another professional who can give feedback This is where you pitch raw ideas to each other and see which ones can fit into your finished output, and which ones won’t.”
Once you’ve decided on what you want to do with your pitch, lay it out in an organized plan that you will be presenting to potential investors and clients. It should include the following parts:
Product and services
This will define your offerings, whether they are products or services
You will need to provide a budget proposal that lays out where you will allot your funds
Explain how you can get through to the vast online audience using your website
Expound on your company’s vision, mission, and objectives. Clients and investors need to know whether these are in line with theirs
Give a general take on how you will execute your plans.
Implementation and Procedure
Once you have your general plans in place, it’s time to go into detail.
With your implementation procedures, explain how you will manage each step. Identify the key persons who will be in charge of execution.
Look at the market’s current trends at the moment. This will also involve looking at what the competition is doing, and what you can do better.
After crafting your written proposal, visualize your business plan. Most people identify as visual learners, and your investors will be no exception.
Providing a better grasp of your topic can be done with helpful visuals, coupled with excellent explanation skills. Your own visualization will help others see what you’re about as well. Remember that your audience doesn’t know your presentation like you do, so make sure to flesh out your plan.
3. Look at the Bigger Picture
That said, even with amazing supporting visuals, it’s important to go through everything in detail through your explanation.
Going back to your original business proposal, explain what each visual is supposed to represent. At the same time, move from the details and zoom out to the bigger picture. Explain what your proposal will entail for your investors and clients.
People want to know how your offering will benefit them, rather than the other way round. Utilize this important aspect of your pitch to start crafting the necessary narrative. It will get people on your side faster.
4. Maximize the Visuals
With visuals in hand, it’s important to maximize these tools at hand. Aside from literal pictures and your verbal explanation, there are other ways to convey your message with the way you present to your audience.
For instance, colors tap into people’s emotions in different ways. Cooler colors tend to evoke calmness and understanding, while warm colors convey life and attract attention. Use these to get your point across in even faster ways.
White space is also a good way to draw attention to your more important points. Remove the unnecessary clutter from your visual presentation, and leave only the most essential visuals. This will bring out your main points more clearly.
5. Keep it Clear
Even as you use visual aids to explain your points, being too artistic with your presentation might get confusing. Keep it clear with only the most important visuals at hand.
You can also use diagrams and tables to plot out significant data. This is to avoid scattering your data all over the place. It’s important to keep this very important aspect of your presentation clear. It’s where your clients and investors will base their decisions.
Although you have the freedom to visually express your unique brand through a mind map, remember that staying clear and keeping your visuals uncluttered will drive your point across faster.
The Takeaway: Turn Your Vision into Reality
A killer pitch can benefit from a matching well-designed visual presentation, but it’s important to go through all the steps in laying out your pitch, from your business proposal down to the visuals you’ll be using.
Just because you’re talking business doesn’t mean you have to be uncreative. Craft a great presentation with these steps!