I Once Was Random, Now I Am Branded

In college one of my suite mates, Robin, used to call me random.  She would say I had the most random interests, jobs, and friends.  Just last week I met John, and he told me I was the most random person he had ever met.  I don’t believe I am random by definition, lacking a definite plan, purpose or pattern, but I believe I am multi – passionate and I do not fear change or the unknown.

The reality is, that if John’s perception of me is that I am random, and I want to change that perception, I must define who I am in a clear way.

Let’s consider my career path. Not yet in my 40’s, I have been COO of a commercial real estate investment company, owned a residential building business, been Publisher of an accounting technology magazine and website, and taught gymnastics.  Today, I am a Vice President in an online advertising company, the managing partner in a start-up, and a basketball referee. RANDOM, maybe?  Are you sometimes considered random? Are you at a point in life where you need to define your image?

Because I am at a place where I want your perception of me to be that I am an expert.  What am I the expert of??? Well that is the million dollar question, right?  I have read dozens of books on building your brand or image and I have built my website (which is still secret society), and I continue to catalogue my expertise. I am taking all of my randomness and packaging it in a very marketable manner.  And in due time I will reveal it on ProjectEve.com.

The one thing I have that most executive level professionals have is the fact that I have been officiating women’s basketball at the highest level while maintaining a family life, a full time job, and my sanity.  This is my platform.  This is where I begin in building my brand.  What is your differentiator?

You can not be all things to all people, but you can be everything to one person.  I believe this to be true professionally and personally.  Take a little time this week and consider your brand.  Who are you to your family?  Who are you to your boss, peers, and subordinates?  Do you want their perception to change?

Let me know if you have any revelations – I am eager to hear from you.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

36 COMMENTS

  1. 290229 263152Oh my goodness! an incredible article dude. Thank you Nonetheless Im experiencing challenge with ur rss . Don know why Unable to subscribe to it. Is there anyone obtaining comparable rss drawback? Anybody who knows kindly respond. Thnkx 156550

  2. 98585 237687You should be extremely astute at research and writing. This shows up within your original and distinctive content material. I agree along with your primary points on this topic. This content material need to be seen by a lot more readers. 775569

  3. 192409 911426Typically I dont learn post on blogs, nonetheless I wish to say that this write-up extremely pressured me to try and do it! Your writing taste has been surprised me. Thank you, quite excellent article. 745053

  4. 841481 980395I like the valuable details you supply in your articles. Ill bookmark your blog and check once more here regularly. Im quite certain I will learn plenty of new stuff correct here! Great luck for the next! 264843

  5. 952869 538361hi!,I like your writing so much! share we maintain up a correspondence extra approximately your post on AOL? I require a specialist on this space to solve my problem. Could be that is you! Searching ahead to peer you. 586035

  6. 993971 234368Greetings! Quick question thats completely off topic. Do you know how to make your web site mobile friendly? My weblog looks weird when viewing from my iphone. Im trying to find a template or plugin that might be able to fix this dilemma. In case you have any recommendations, please share. Appreciate it! 6334

  7. 850741 2768Aw, this was a actually good post. In concept I wish to put in writing like this in addition – taking time and actual effort to make an superb article however what can I say I procrastinate alot and not at all appear to get something done. 474358

  8. Heya i am for the first time here. I found this board and I find It really useful &
    it helped me out a lot. I hope to give something back and
    help others like you aided me.

  9. 434983 593436When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get four emails with exactly the same comment. Is there any approach youll be able to remove me from that service? Thanks! 674471

  10. Wow, incredible blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is excellent, as well as the content!

  11. 677363 785587For anybody who is interested in enviromentally friendly issues, may well possibly surprise for you the crooks to maintain in mind that and earn under a holder just because kind dissolved acquire various liters to critical oil to make. day-to-day deal livingsocial discount baltimore washington 974086

  12. Another thing I have noticed is that for many people, poor credit is the results of circumstances past their control. For instance they may be really saddled having an illness and as a consequence they have large bills for collections. It could be due to a occupation loss or perhaps the inability to do the job. Sometimes divorce process can truly send the financial situation in an opposite direction. Thanks sharing your thinking on this web site.

  13. 718187 913108An attention-grabbing dialogue is value comment. I believe that you need to write more on this matter, it wont be a taboo topic however normally individuals are not sufficient to speak on such topics. To the next. Cheers 442526

  14. Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be greatly appreciated!

  15. Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Please also visit my website =). We could have a link exchange arrangement between us!

  16. I’m so happy to read this. This is the kind of info that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

LEAVE A REPLY

Please enter your comment!
Please enter your name here