There were a few reasons that Paul Newman was a hero to me, not the least of which was how he started his company, Newman’s Own, based on his personal entrepreneurial philosophy: “If we ever have a plan, we’re screwed.”
That might be considered unconventional thinking for a business with any hopes of succeeding. Yet, over the last 30 years, they have raised well over a quarter of a billion dollars for charity.
So, if you have an idea for a business and you’re struggling to get started because you don’t want to make any mistakes or get off on the wrong foot, then you can download a dozen “How To” checklists, dot every “i” and cross all your “t”s, too. Or you can forget what everyone says you have to do, and let the pure, generous spirit emanating from within you move you toward your goals, one step at a time.
I say Screw the Plan. And then see what kind of magic can happen.
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