Increase Sales by Supporting Social and Environmental Causes

I don’t have a lot of money.

I make a conscious choice when I buy something because my budget is limited. If I can’t donate directly to a cause I care about, I make sure I buy products that support my personal priorities.

I avoid buying anything that has been tested on animals or comes in a plastic container that I can’t recycle. I’ve gone weeks without covering my gray hair because our co-op was out of henna (less than $2 and completely environmentally friendly).

I’m one of the 81% of consumers that will make personal sacrifices to address social and environmental issues. So clearly I’m not alone in my quest to strengthen my buying power.

In Do You Want Passion or Profit? Why Not Both?, I shared the following:

We have the ability to choose our own business priorities and we can certainly choose cold, hard cash. Or we could choose to do a little good. Maybe our small business can’t change the world, but we can make our small portion a better place.

If you’re ready to incorporate some good deeds into your business, in a completely heartfelt way, here’s a few ideas that will help you get started.

Choose a Social Cause

In Why Human Rights Are My Top Business Priority in 2017, I explained that my business has stayed far away from politics as a rule. I’ve written many times about how supporting controversial issues can hurt your brand and how you should tread lightly before making public statements.

However, equality is my line in the sand. For a wide variety of reasons, I’m taking my support of equality and human rights to the forefront of my business. I don’t think this is controversial. Rather, it’s the essence of what my business was built on 20 years ago. I’m just now giving that a public voice.

You will have to decide on what social or environmental causes you are most passionate about and what fits into your business model. For example, many products have Fairtrade ingredients. Irene Falcone explains that:

“Fairtrade ensures fair prices, living wages and community benefits for farmers, workers and their families in developing countries. Fairtrade works in partnership with farmers to empower them, and produce raw ingredients with fairer prices, betters terms of trading, as well as additional funds for business and community development.”

Highlighting Fairtrade issues would be a great way to start promoting a social cause. Customers want to buy products that use Fairtrade ingredients and you could share interesting, uplifting or even challenges within Fairtrade industries. Choose the social cause that you care about the most and fits into your existing business.

Focus On Your Most Important Issues Only

I recently signed up for a digital news service and I could pick whatever issues I was interested in. I think I signed up for 25 channels (no one has that kind of time!). Sure, I’m interested in endangered animals, solar energy, voting rights, poverty, drug abuse, and hundreds of other important issues. Yet, I can’t save the world and neither can my business.

You don’t want your message to get caught in the noise. Rather, you want to narrow your focus to your most important issues. It’s already hard to stand out in a crowded marketplace. The idea is to use your passion to increase sales and do some good in the world.

Martial Arts business consultant, Tom Callos, has a page on his website for “people, projects, and things I love, respect, and/or admire”. This mainly involves environmental and human rights issues. He’s extremely vocal about the things he supports and the things he doesn’t. Get clear with what you want to communicate and focus all your efforts on those causes. Don’t try to do everything, as you’ll be more effective in one area than trying to tackle World Peace.

Promote, Share, Volunteer and Engage

With a chose social agenda and a clear message, it’s time to create content that supports your new marketing strategy. And don’t be afraid to say it’s a marketing strategy because it definitely is. It’s not a ploy to get sales because you actually believe in your causes.

Create a marketing plan that incorporates your new social or environmental cause. Reach out and engage with other businesses and contact nonprofits that support these issues. Volunteer your time or make donations. Don’t be afraid to make this a foundation of your social media posts, as engaging consumers on social issues is a lot easier than getting them to like a new product. Think about tapping into a specific target market that cares about the same things you do.

Maybe your business won’t be able to change the world, but you can certainly make a difference.


  1. Hey very nice web site!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .

  2. Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specifically the last part :) I care for such info a lot. I was seeking this particular information for a long time. Thank you and good luck.

  3. Hi just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

  4. Thanks for enabling me to obtain new tips about computer systems. I also possess the belief that one of the best ways to help keep your notebook computer in excellent condition is a hard plastic-type case, or perhaps shell, that fits over the top of the computer. These kinds of protective gear usually are model specific since they are manufactured to fit perfectly in the natural covering. You can buy them directly from the vendor, or via third party sources if they are designed for your notebook computer, however not every laptop will have a covering on the market. Just as before, thanks for your suggestions.

  5. 56244 950779Exceptional read, I just passed this onto a colleague who was doing a bit research on that. And he actually bought me lunch because I identified it for him smile So let me rephrase that. 768947

  6. I really love your site.. Excellent colors & theme. Did you build this website yourself? Please reply back as I’m wanting to create my own personal blog and would love to know where you got this from or exactly what the theme is called. Thanks!

  7. Hello! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the great work!

  8. Great post. I was checking continuously this blog and I’m impressed! Extremely helpful info specially the final section :) I deal with such information a lot. I used to be looking for this certain information for a very lengthy time. Thank you and good luck.

  9. Thanks for the several tips discussed on this blog site. I have realized that many insurers offer shoppers generous discounts if they favor to insure several cars with them. A significant quantity of households currently have several vehicles these days, specifically those with more mature teenage children still dwelling at home, and the savings with policies might soon increase. So it pays off to look for a great deal.

  10. I was suggested this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty. You are incredible! Thanks!

  11. If you are free to watch comical videos on the internet then I suggest you to go to see this website, it includes really thus comical not only videos but also other material.

  12. With havin so much content do you ever run into any problems of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help protect against content from being stolen? I’d definitely appreciate it.

  13. One more important area is that if you are an elderly person, travel insurance pertaining to pensioners is something you should make sure you really look at. The old you are, the harder at risk you happen to be for getting something terrible happen to you while in another country. If you are not covered by quite a few comprehensive insurance coverage, you could have several serious difficulties. Thanks for expressing your guidelines on this website.

  14. I have really learned newer and more effective things via your weblog. One other thing I want to say is the fact that newer laptop operating systems tend to allow much more memory to get used, but they additionally demand more storage simply to operate. If an individual’s computer is not able to handle more memory as well as newest application requires that memory increase, it usually is the time to shop for a new Laptop or computer. Thanks

  15. 388207 885426These kinds of Search marketing boxes normally realistic, healthy and balanced as a result receive just about every customer service necessary for some product. Link Building Services 937415

  16. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  17. 279658 357423I want to thank you for the excellent post!! I certainly liked every bit of it. Ive bookmarked your web internet site so I can take a look at the latest articles you post later on. 703391

  18. 669185 13658Good to be visiting your weblog once a lot more, it continues to be months for me. Nicely this post that ive been waited for so lengthy. I want this write-up to total my assignment in the university, and it has exact same topic together together with your post. Thanks, terrific share. 749151

  19. I have been surfing online more than three hours today, yet I
    never found any interesting article like yours. It is pretty worth enough for me.
    In my view, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  20. whoah this blog is wonderful i love studying your posts.

    Stay up the good work! You know, lots of people are searching around
    for this info, you could aid them greatly.

  21. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want?HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  22. I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for fantastic info I was looking for this information for my mission.

  23. Undeniably consider that that you said. Your favorite reason appeared to
    be at the internet the easiest factor to understand of. I say to you,
    I certainly get irked whilst other people think about
    issues that they just don’t know about. You controlled to hit the nail upon the top
    and outlined out the whole thing with no
    need side-effects , other people can take a signal.

    Will likely be back to get more. Thank you

  24. Hello! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My blog addresses a lot of the same topics as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to send me an e-mail. I look forward to hearing from you! Fantastic blog by the way!

  25. naturally like your web-site however you need to check the spelling on quite a few of your posts. Several of them are rife with spelling issues and I to find it very bothersome to tell the reality then again I’ll certainly come back again.

  26. What’s Taking place i’m new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I am hoping to contribute & assist other users like its aided me. Great job.

  27. I’ve read a few good stuff here. Certainly worth bookmarking for revisiting. I wonder how much attempt you place to create the sort of excellent informative web site.

  28. Hey there, You’ve done an incredible job. I’ll certainly digg it and in my opinion recommend to my friends. I’m sure they’ll be benefited from this website.

  29. I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re incredible! Thanks!

  30. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove me from that service? Thank you!

  31. I am not sure the place you are getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for magnificent info I used to be looking for this information for my mission.

  32. Unquestionably believe that which you said. Your favorite reason seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  33. I like the helpful information you supply for
    your articles. I will bookmark your weblog and take a look at again right here regularly.
    I am somewhat certain I’ll learn a lot of new stuff proper
    right here! Good luck for the following!

  34. Hello there, just become aware of your weblog thru Google, and found that it is truly informative. I’m gonna watch out for brussels. I will appreciate if you proceed this in future. Many other folks will likely be benefited from your writing. Cheers!

  35. Howdy would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most. Can you suggest a good hosting provider at a honest price? Thanks, I appreciate it!


Please enter your comment!
Please enter your name here