Just How Social Are You? On Social Media (Part 1)

social mediaIn the realm of social media and using it to effectively market a brand, the first question I usually want to know from a potential client is…are you social?

NOT your brand, YOU!

Are you the life of the party, make friends easily, a networking pro? OR are you a bit more reserved, feel out of your comfort zone in large groups or slow to warm up to new people? All of these things matter when determining the networking strategy for a brand.

Just how social is the person behind the brand image?

Finding out the social dynamics of a potential client gives us an understanding of their brand as well as what hurdles they may come across when having to manage social outlets on their own. Business owners and Entrepreneurs find it easier to run their own business and be the expert in their field rather than wondering what marketing message they be post on public platforms such as Facebook, Twitter, LinkedIn, etc.

It can be overwhelming but it doesn’t need to be.

Let’s take a look how a brand can be effective at using Facebook first. Yes it IS the biggest kid on the social media block, there is no denying that. But WHY people spend so much time on Facebook is the real question. In short it’s to find out what is going on globally, to keep in touch, to see photos posted of the things going on in the lives of those we care about. They are there to be social. Recent findings show that few are there to shop; most are not looking to find great deals or hear a corporate pitch from a brand.

The entire attraction of Facebook to the end user, is to be social! So forget making corporate statements like “Our philosophy on great customer service is as follows”. That’s a sure way to have little to no response from fans. (Messages like these would be better served on “LinkedIn”…but we’re jumping ahead of ourselves.)

Don’t talk about your philosophy; SHOW your philosophy

Engaging stories and comments tell a story. Share an example you can give that people would find interesting, that not only showcases great customer service BUT provides the reader a glimpse into the behind the scenes workings of your business. Just as society has become obsessed with reality TV, Facebook is no different. Want to entertain your page fans? Give them a glimpse into what you are really about.

If you find that you are not a social person and the whole thought of engaging customers with light hearted posts on Facebook makes you wish you had scheduled a root canal instead; have no fear…all is not lost.

Delegate if you need to –

There are several ways to delegate the tasks to others within the company to help with this, usually someone with a marketing background or exceptional guest services skills will fit the bill.

Of course if you are like most businesses, you have more work to be done than you have hand to help…in that case consider the possibilities of hiring an outside marketing agency that specializes in social networking . There are plenty of social marketing resources readily at your disposal to accomplish these tasks. All you need to do is reach out and be social with them – and they can help guide you through the process, or even better – do it for you.

RuthAnn Wiesner is the CEO of RAW Marketing agency located just south of the burbs in Chicago. Helping businesses and personal brands succeed through effective Marketing and PR Services.

26 COMMENTS

  1. 771781 380011I genuinely like your write-up. It is evident which you have a great deal knowledge on this subject. Your points are effectively made and relatable. Thanks for writing engaging and intriguing material. 377832

  2. Thanks for another great post. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I’m on the look for such info.

  3. you are really a just right webmaster. The website loading velocity is amazing. It kind of feels that you are doing any distinctive trick. Also, The contents are masterwork. you have performed a fantastic process on this topic!

  4. This is very interesting, You are a very skilled blogger. I’ve joined your feed and sit up for looking for extra of your excellent post. Also, I have shared your website in my social networks!

  5. 369598 848738This really is the fitting weblog for anybody who desires to locate out about this topic. You notice a whole lot its practically onerous to argue with you (not that I truly would wantHaHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Nice stuff, merely excellent! 179882

  6. 992088 212403Yours is really a prime example of informative writing. I think my students could learn a great deal from your writing style and your content. I may share this write-up with them. 144730

  7. 518969 10335I havent checked in here for some time because I thought it was acquiring boring, but the last couple of posts are actually great quality so I guess Ill add you back to my everyday bloglist. You deserve it my friend. insurance guides 627055

  8. Yet another issue is really that video gaming became one of the all-time greatest forms of entertainment for people of various age groups. Kids engage in video games, plus adults do, too. The particular XBox 360 is one of the favorite games systems for those who love to have hundreds of video games available to them, along with who like to play live with other people all over the world. Thanks for sharing your notions.

  9. Generally I do not read article on blogs, but I wish to say that this write-up very compelled me to take a look at and do so! Your writing style has been amazed me. Thank you, very nice post.

  10. 961010 202488There some fascinating points more than time here but I dont know if I see them all center to heart. There exists some validity but Let me take hold opinion until I look into it further. Extremely good post , thanks and now we want more! Included with FeedBurner at the same time 821103

LEAVE A REPLY

Please enter your comment!
Please enter your name here