Leaving Your Mark On the Business World: Logos

logosLeaving Your Mark On the Business World: Logos

Logos are the graphic representation of your company that uniquely states who and what you are within three seconds to a potential customer. That does not leave you a lot of time to say a whole lot. But with the right logo that three seconds can say everything, if you have the right logo.

Logos are an intricate part of any company that wants to succeed in the visual world we live in today. Think of the phrase “a picture is worth a thousand words”, that is what your logo is; it is a picture of your company presented to the world that says everything about you. It has been proposed that visual communication can be more effective than verbal communication and can be absorbed and retained more quickly by the brain. Great examples of effective logos include: Apple Inc. multicolored apple, McDonald’s golden arches, Nike’s swoosh, and Coca Cola’s famous script typography. Even though many companies have gone through upgrades of their logos throughout the years, the basic idea and branding concept is still visible in each version. Is it time for a new or upgraded logo for your company? Read on to discover how to start this critical step in your company’s future visual identity.

Even though advertising agencies of the past were always the go to place for logos, today’s freelance graphic designers are a great alternative to the high priced agencies. Today’s degreed graphic designers are taught the basic rules of design and how to put verbal thoughts to graphic images on paper. There are also many online companies now that specialize in logo design and make sure you get a great variety of logo concepts to choose from by utilizing several designers in each project.

Here are a few guidelines to consider when developing ideas for a logo.

1. Keep it simple.
2. Research your competitors and your audience. This also helps in idea generation.
3. Be different. Don’t copy or imitate.
4. Color choice should be complimentary and related to your brand somehow. Remember to check how it looks in black and white.
5. Logos can include words, graphics, or both.
6. Remember that the logo should look good small and large.
7. Hire a graphic designer.

Having a great professional logo has many benefits some of which include: recognition, attraction of new customers, builds your brand, reputation, memorable, distinguished, and shows commitment to your product/services. Not only can your logo do all that but it has a greater impact with today’s social media. Blogs, RSS feeds, discussion boards, Twitter, and Facebook can all be social places where your logo can be recognized and seen as a friend of the people and bring in new customers who become regular followers of your company. These social butterflies are great marketing tools and can help propel your company to places you could never imagine.

A logo is not the end all to your marketing and branding campaign, but it’s the best start. A company’s brand is a complicated, living, breathing, ever changing element. All the elements need to work together seamlessly and function as one. The ability to be distinguishable and memorable in a sea of competitors is the first step in becoming a company that gets recognized and makes history, and your logo is the first step.

My name is Lubomyra (Luba) Korduba. I have decided to take my three degrees, college teaching skills, and freelance experience as a graphic designer and start sharing it with more than just my students. I am a new freelance writer/author/expert and hope to make it a second career.

Add a Blog

24 COMMENTS

  1. 469195 633821Hiya. Really cool web site!! Man .. Beautiful .. Amazing .. I will bookmark your web site and take the feeds additionallyI am happy to find numerous useful details here within the post. Thank you for sharing 647346

  2. 580210 926599Soon after study quite a few the websites with your site now, and that i genuinely appreciate your method of blogging. I bookmarked it to my bookmark internet site list and are checking back soon. Pls have a look at my internet page likewise and let me know in case you agree. 424845

  3. Comes with anyone got any true success from HARO? It simply feels that many of the reporters installed on the organization are from the usa which do not have much anticipations from other nations generally within South Asia. Brian, can you really direct me to the full event studies? Thanks.

  4. Carries anyone obtained any genuine success through HARO? It only feels that many of the reporters mounted on the organization are actually from the united states which terribly lack much anticipations from other locations specially in South Asia. Brian, are you able to instant me personally to any situation studies? Thanks.

  5. Carries anyone got any correct success from HARO? It merely seems that most of the reporters attached with the organization happen to be from the US which terribly lack much targets from other places generally within South Asia. Brian, can you really primary me personally to any scenario studies? Thanks.

  6. Has anyone got any real success through HARO? It simply seems that many of the reporters mounted on the organization are often from the united states which you do not have much goals from other nations primarily within South Asia. Brian, are you able to direct myself to any full occasion studies? Thanks.

  7. This is interesting, You are an extremely skilled blogger. I’ve joined your rss feed and glimpse forward to seeking more of your fantastic post. Likewise, I ave shared your site in my internet sites!

  8. You released plenty of excellent stuff present. I regarded online for the problem and located most people will go together with together with your website.

  9. 490844 549036Following study a few with the content within your internet site now, we genuinely such as your technique of blogging. I bookmarked it to my bookmark web web site list and will also be checking back soon. Pls look at my web-site likewise and make me aware what you believe. 910181

  10. of course like your web site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I’ll certainly come back again.

LEAVE A REPLY

Please enter your comment!
Please enter your name here