List-building: Keep your email opt-in simple

EmailLetter1An email list is one of the most essential tools for growing a small business.  The business email list is the first step in building a relationship with your audience.

Online marketing expert, Corbett Barr from The Sparkline says,

“If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.”

Here’s a real world example of how an email list can help a store front business.  Last week, I went to one of our family’s favorite local restaurants.  It was dead. We were the only table in the restaurant for most of the time we were there.  In this situation alone, if the owner had an active email list, he could have sent a personal invitation to his local following and turned around an otherwise slow night. When used strategically, an email list plays an integral part with the marketing plan and strengthens relationships with your clients.

Keep email opt-in requirements simple.
Keep email opt-in requirements simple.

In Six Ways to Grow Your Email List, we shared some of the list-building strategies we use at myMarketing Cafe.  These strategies work and our business is proof.  One important factor we didn’t cover was the opt-in piece of your email list. Over the past month, our team has been doing research on how to effectively structure an email opt-in. We’ve looked at top influencers in the online marketing field to identify a structure that works.

What we found is that when it comes to building an email list, less is more.

When you ask fans and followers to join your email list, keep it simple. Here’s how I look at it. Have you ever been asked for your phone number by a cashier?  This happens quite a bit to me and I will tell you, I never give out my phone number. I don’t understand why they need it; I don’t know them or the business on a personal level.  The same applies to building an email list.

Ask for their name and email and that’s it.

We just changed our myMarketing Cafe signup this week, based on the results of the research we conducted.  Now, when you sign up to the cafe, we ask for your first name only and the email where you would like your updates sent. We offer members the opportunity to share their website and promise to share it in our online promotions, but that information isn’t required.  The reason we shifted to this structure is because that’s all the information we deserve, it’s up to us to earn your trust and build a relationship.

Tell them what they will receive and keep your promise.

When a visitor signs up for your blog or email list, tell them what is going to happen.  If you are offering a free download or other incentive, give it to them with no other strings. This time period fragile.  It’s important for you to establish trust and keep your word.

Now it’s your turn… Do you use an email list? What strategies have you used?


This post first appeared at Jo Lynn Deal is an integrated marketing communications strategist and founder of myMarketing Café, an online resource center for small business owners.   She is a contributing author for some of the largest publications in the industry including, Social Media Today, PR News, Project Eve, The Business Journal, and The Examiner.


  1. I’m excited to find this web site. I wanted to thank you for your
    time due to this wonderful read!! I definitely appreciated every part of it and
    I have you bookmarked to look at new things on your site.

  2. I must express appreciation to the writer just for rescuing me from this type of condition. Just after surfing around through the internet and obtaining concepts that were not powerful, I figured my entire life was over. Living without the presence of strategies to the difficulties you’ve sorted out by way of this guide is a crucial case, as well as the kind which could have in a wrong way affected my entire career if I hadn’t discovered your site. Your own personal training and kindness in handling all things was tremendous. I am not sure what I would’ve done if I had not come upon such a point like this. I can at this moment look ahead to my future. Thank you very much for the skilled and amazing help. I won’t think twice to refer your web page to any person who should receive guide on this subject.

  3. Hi there, just became alert to your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I’ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  4. My partner and I stumbled over here coming from a different web page and thought I may as well check things out. I like what I see so now i’m following you. Look forward to looking into your web page again.

  5. I’m really glad I have found this info. Nowadays bloggers publish only about gossips and web and this is actually annoying. A good blog with interesting content, that is what I need. Thank you for keeping this web site, I’ll be visiting it. Do you do newsletters? Can not find it.

  6. I feel this is one of the most significant info for me. And i’m glad reading your article. But wanna observation on some common things, The web site taste is great, the articles is in point of fact great : D. Excellent process, cheers

  7. Greetings from Florida! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, very good site!

  8. Please let me know if you’re looking for a writer for your blog. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine. Please shoot me an email if interested. Kudos!

  9. 280685 691395Beging with the entire wales nicely before just about any planking. Our own wales can easily compilation of calculated forums those thickness analysts could be the related to some with the shell planking along with far more significant damage so that they project after dark planking. planking 614367

  10. Howdy! I just would like to offer you a big thumbs up for the great information you’ve got right here on this post. I am coming back to your web site for more soon.

  11. Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!

  12. 869372 966528Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog shine. Please let me know where you got your theme. Kudos 977733

  13. Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!

  14. Wonderful work! This is the type of info that should be shared around the web. Shame on the search engines for not positioning this post higher! Come on over and visit my website . Thanks =)

  15. I do not even know how I finished up right here, but I assumed this publish was once good. I don’t recognise who you are but definitely you are going to a famous blogger for those who aren’t already ;) Cheers!

  16. Do you have a spam issue on this site; I also am a blogger, and I was wondering your situation; we have developed some nice methods and we are looking to exchange strategies with others, please shoot me an e-mail if interested.

  17. Nice post. I was checking continuously this blog and I am impressed! Very helpful information specially the last part :) I care for such info much. I was looking for this certain info for a long time. Thank you and best of luck.

  18. One more thing that I wish for to share at this time is that, whatever you are using free blogging service except if you donít update your website on regularly basis then itís no more importance.

  19. I have not checked in here for a while since I thought it was getting boring, but the last handful of posts are really good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend. :)

  20. I have seen lots of useful points on your web-site about pcs. However, I’ve the thoughts and opinions that laptops are still more or less not powerful adequately to be a option if you frequently do jobs that require lots of power, just like video editing. But for world wide web surfing, statement processing, and most other prevalent computer functions they are perfectly, provided you can’t mind the small screen size. Many thanks for sharing your notions.

  21. Thanks for your suggestions. One thing we’ve noticed is that banks plus financial institutions know the spending practices of consumers and as well understand that most of the people max out and about their credit cards around the holiday seasons. They correctly take advantage of this kind of fact and then start flooding the inbox along with snail-mail box together with hundreds of no interest APR card offers immediately after the holiday season closes. Knowing that for anyone who is like 98 of American public, you’ll rush at the opportunity to consolidate credit card debt and move balances for 0 interest rate credit cards.

  22. I have study much on the topic of free of charge blogging blogs, but I have no clear idea regarding that, can any one tell me which one is most excellent in favor of free blogging and site-building?

  23. Hello there, just changed into aware of your weblog thru Google, and located that it’s really informative. I am gonna be careful for brussels. I’ll appreciate in case you proceed this in future. A lot of other people will probably be benefited out of your writing. Cheers!

  24. That is very attention-grabbing, You’re a very skilled blogger. I’ve joined your feed and sit up for in quest of extra of your excellent post. Additionally, I’ve shared your site in my social networks!

  25. One more thing that I wish for to share at this place is that, whatsoever you are using free blogging service however if you donít update your weblog on regularly basis then itís no more worth.

  26. An outstanding share! I’ve just forwarded this onto a friend who has been doing a little homework on this. And he actually bought me breakfast because I found it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this matter here on your website.

  27. You actually make it appear really easy along with your presentation but I find this topic to be really something which I believe I would by no means understand. It kind of feels too complex and very extensive for me. I am taking a look forward for your next put up, I will try to get the dangle of it!

  28. There are some interesting points in time on this article but I don’t know if I see all of them center to heart. There’s some validity however I will take maintain opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

  29. Thanks for the sensible critique. Me and my friend were just preparing to do some research about this. We got a book from our area library but I think I learned better from this post. I’m very glad to see such excellent info being shared freely out there.

  30. 464610 85385In case you happen to excited about eco items, sometimes be tough shock to anyone them recognise that to assist make exclusive baskets just for this quite liquids carry basic steps liters associated ceiling fan oil producing. dc free of charge mommy blog giveaways family trip home gardening residence power wash baby laundry detergent 812104


Please enter your comment!
Please enter your name here