Startup Stories: Introducing the Virtual Makeover Mavens

Tell us about your product or service. is the 1st online platform to connect you with hair and makeup artists. Clients ask virtual beauty assistants all of their hair, makeup and beauty questions. Clients may choose to upload a photo or describe their features to get a super-personalized response tailored to match their attributes. It’s just like talking to the beauty assistant behind the makeup counter, minus the sales pressures.

What inspired you to launch your business?
Listening caused me to launch makeoverly. I listened to my friends, family, and women everywhere on beauty forums and other media platforms and it became clear that there are many resources for beauty tips out there, but none were as personable and real as the beauty assistants behind makeup counters. It’s so much fun receiving a customized makeover as opposed to relying merely on makeup articles, so I thought, “Why not bring professional beauty assistants into the digital realm?”

What problem does your business or organization solve?
I think the big problem makeoverly solves is eliminating the inevitable sales pressures that come with physical beauty counter makeovers; at makeoverly, our virtual beauty assistants speak from the heart. When consulting clients, they are given total freedom to recommend only the products that they personally use and love.

What has been your biggest challenge and how are you working to overcome it?
Personally, my biggest challenge has been reminding myself to take breaks and practice healthy work/life balance. When you own a startup, it becomes your kid and you’re always thinking of its well-being. A few days ago I went on a camping trip to remind myself it’s important to recharge, revive and come back stronger than ever!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve is an incredibly inspiring hub for women in business. It’s full of inspiration. We’ve discovered so many awesome businesses via Project Eve!

Give us an insider tip that relates to your industry.
Work at an idea you are truly passionate about, and you will have the drive to follow through and make it happen.



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