Startup Stories: Making Family Travel Planning Less of a Headache


Tell us about your product or service.
FamiliesGo! provides the information that parents need to make planning family vacations easier and less time consuming. We know how hard it can be to find the hotel information you need. We understand that you want to find activities and attractions that engage the whole family, not just the kids (and sometimes you just don’t want to go to yet another zoo).. And we get that a nice glass of wine is as important as a good hotel pool. We offer destination guides, travel planning tools and advice, a packing list, a lodging guide, Twitter parties and more all with the aim of making that you don’t just survive you’re family vacation; you actually enjoy it.

What inspired you to launch your business?
We traveled a lot before our child came along and want to travel with her and had questions about how to do it and couldn’t find good answers. General guidebooks have very cursory and clichéd information for families. They never mention art museums with good family programs and always suggest the zoo, childrens museum and aquarium without any feedback on how worthwhile these places are. Mom-travel blogs are hit and miss and too narrow to be consistently helpful. Family travel sites like Trekaroo rely too heavily on parent reviews, whch provide opinions but not practical information and take too much time to sift through. So we created the website we needed and that we believe other parents need based on the conversations we’ve had with many of them.

What problem does your business or organization solve?
Families travel several times a year and spend heavily on vacations. They need information that is particular to them and it’s very hard to find online, it’s nearly impossible to find in one place so it takes nearly 3 weeks to plan a 1 week vacation. And there is a lot of wasted time and frustration in those 3 weeks. So we are working to cut down the amount of time and research parents need by providing information tailored to them all in one place.

What has been your biggest challenge and how are you working to overcome it?
Not having the money to execute your ideas as well or as quickly as you want to is a challenge and forces you to be resourceful. For example we’ve learned to use social media effectively and efficiently. Having to learn everything as you go along is frustrating because things that should be simple aren’t. Luckily, my strongest talents include being able to quickly find, gather and process information. So I read, I talk to people as much as I can and seek feedback whenever I can. Ii attend classes, workshops or panels that address issues I’m working on.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I like the exchange of ideas and points of view that the Project Eve blog offers.

Give us an insider tip that relates to your industry.
When flying or driving with small kids, snack mixes, like Chex Mix or Annie’s Bunny Mix are incredibly handy. Kids will sort the different pieces, count them, mix them up, resort them, try eating them in different orders. They are entertainment as well as a not-too-unhealthy snack and can consumer a good 20 to 30 minutes of travel time.

Company: FamiliesGo! LLC


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