Startup Stories: Making Pet Care Personal

Leashrly Life

Tell us about your entrepreneurial product or service.
Leashrly Life is a personalized pet care business that treats every pet as a member of our family. We love animals and do our best to care for them as if they were our very own. From having sitters stay in your own home…keeping older pets happy in their own environment, to taking dogs out for hour-long off-leash hikes, we do our very best to be sure your pet is happy, healthy and comfortable in times when you can’t be there. In an attempt to set ourselves apart from typical doggie day care centers where owners must drop off and pick up pets, we work around your schedule to come when you need us and customize services to provide whatever you or your pet needs.

What inspired you to launch your business idea?
Having worked long hours in an advertising agency for many years, I made a major life shift and began working as a marketing consultant from home. Finding that I needed time to get out and exercise myself and my dog, I began to walk other dogs for friends and neighbors. The more I spoke to people, I learned there was a real need to help out with the demands of a busy lifestyle for all types of families with all sorts of varying schedules. From this need sprung a small pet care business called Leashrly Life which has now grown to almost 15 people.

What problem does your business or organization solve?
We provide peace of mind for you and your pet. It’s no question that people truly love and are committed to their animals. So when folks need to leave a pet whether it’s a business trip or family vacation, it can be extremely stressful. Leashrly Life takes that stress away by allowing pet owners to know that their animal will not only be well-cared for and safe but also happy, comfortable and loved.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
The greatest challenge in this business has been finding the right people to join our team. While everyone may think they can care for an animal, it takes a very specific type of person who can do the job to our standards. We do not hire just anyone, we look for people who truly love animals, have experience working with all sorts of breeds and temperaments and are interested in the work because it is more of a calling than a way to make a living. As we grow, we are learning more and more about the type of people that we need to keep our business successful and our interview and hiring process has become more streamlined.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has been inspiring to me. I love hearing about the challenges and triumphs of other business owners and have leaned lots from their stories alone. I hope to gain more valuable insights through the site as time goes.

Give us an insider tip that relates to your industry or startup story.
In this business, you can’t be in it for the money. You have to have a passion for what you are doing and a fat bottom-line is not the goal. If you truly believe you are providing a valuable service for people and care about the way you are delivering that service, all will work out as it should.

Company: Leashrly Life


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