Marketing Lessons from Mom: Having a Beautiful Website Takes Work

mom-taught-495x247On Saturday evening I was talking to friend of mine about clothes and fashion. I found myself sharing the advice my mom used to tell me; “

Have you ever found yourself envious of another business’s website? Now I am not talking about a big company’s website – those sites are like celebrities who always seem to look amazing. They have a team of people behind their websites making sure everything looks perfect and runs efficiently. I am talking about a smaller businesses website – one owned and operated by one of your competitors or colleagues. Do you wonder how they look good all the time?


Planning, Discipline & Attention to Detail

 

mom-plan

Proper Planning

A beautiful website takes planning. A well-dressed individual doesn’t just wake up, reach into their closet with their eyes closed and pull out a spectacular outfit at random. They put thought into the process, including what they’re going to do that day, who they will be seeing, and what kind of impression they want to make. You need to go through the same process when you want to have a well-put together website.

This means looking ahead at upcoming events in your business. Plan out what you want to say and what imagery will be spotlighted. Weekly website meetings can be a great way to stay focused. Talk about what image changes you’ll make and what the goals are with the updates. Look ahead to the week in front of you and the remainder of the month.

This planning will help you keep your website fresh and you can even save money! That’s right – proper planning allows you to invest and truly leverage sites like Shutterstock for image purchases. Knowing what you’re going to want to present in the days to come enables you to pay a flat rate for more image downloads instead of sourcing images individually.

discipline

Discipline

Fashionistas are surprisingly disciplined people. They expend a tremendous amount of energy into identifying the look they want to achieve, acquiring clothing, accessories, and hairstyles that reflect that look, and remaining informed of the changing trends. They don’t allow themselves to ‘slip’ – you’ll never see a celebrity show up for a red carpet event wearing sweatpants, a tattered sweatshirt, and a baseball cap! For instance, one of the reasons I look up to Blake Lively is she always looks great – no excuses.

You need this kind of discipline if you want to have an awesome looking website. Your appearance online is important every day. Don’t make excuses or put off taking care of how your website looks. Your customers won’t wait for you to care enough to get your act together. They’re going to go somewhere else. That’s a pretty strong motivator –just make sure that once you get motivated, you stay that way!

mom-detail

Attention to Detail

I have to go back to fashion here. Accessories make an outfit and detail makes a design. What at first glance can appear to be small and inconsequential can actually have a tremendous impact on whether or not a look is successful.

This is true for your website as well. Pay attention to the little things. Being precise and specific about layout, imagery and messaging can take your website from average to gorgeous.


Good to Great: Transforming Your Website’s Look

Proper planning, discipline and attention to detail are vital to creating a fashionable look. They’re also the keys to having a fantastic, attractive website. That’s what your competitors and colleagues are doing – and I have great news for you: you can do it too! If you need help taking your look from good to great, give us a call. Our world-class web design and development team can help you create the look and functionality you’re dreaming of – and that your customers will love.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

212 COMMENTS

  1. MECANIZADOS DE PRECISION INDE SOCIEDAD LIMITADA. Nuestra trayectoria profesional y espíritu de mejora nos ha dotado de gran experiencia en el diseño de piezas, mecanizado de superficies, clases de materiales y tipos de tratamientos. Nos dedicamos al decoletaje y mecanizado de pequeñas y medianas piezas metálicas mediante tornos automáticos y controles numéricos.

  2. Con los años, las máquinas de torno han pasado de ser de madera a metal. Al iniciar cada proyecto, Industrias Fapise asesora en el diseño del proceso y en el comportamiento de los materiales con el fin de optimizar el valor del proyecto. Las empresas que fabrican componentes para estos cinco tipos de industrias mantienen los más altos estándares de control de calidad.

  3. Disponemos de una completa gama de maquinaria auxiliar para ofrecer una calidad en las prestaciones de cliente y los acabados finales de las piezas a mecanizar. Movimiento de avance: es el responsable del arranque continuo del material, marcando la trayectoria que debe seguir la herramienta en tal fin.

  4. Importante empresa requiere técnico en sistemas, con conocimientos básicos en redes LAN, Windows server Linux y SQL, Experiencia de 1 año en soporte técnico ,usuario final y operador de computo. Importante empresa requiere tecnologos estudiantes de últimos semestres con Experiencia en programación de Oracle, manejo de PL / SQL, Forms i – 10G, Reports i – 10G. Importante firma de Auditores y Asesor solicita contadores con tarjeta profesional MINIMO con tres años de experiencia en SERVICIOS CONTABLES y conocimiento en paquete Contable Novasoft, excelente manejo de office especialmente Excel. Se requiere auxiliar con experiencia en el areas electricidad automotriz, con conocimeientos en sistemas de carga y arranque, accesorios y aire acondicionado.

  5. El consejo sería que durante los próximos días, vigiles las temperaturas con el termómetro, y en caso de volver a presentar anomalías, llamar al Servicio Técnico oficial, ya que tienes dos años de garantía. Los frigoríficos No Frost, eliminan el exceso de humedad del interior mediante unos conductos (normalmente en la pared trasera) y conectan con un recipiente que se encuentra al lado del motor y evapora el agua.

  6. Llamando al teléfono de su zona el Servicio Técnico BOSCH Alcorcón envia a un técnico a su domicilio en menos de 20 minutos, y SIN cobrarle el desplazamiento. Disponemos de técnicos especializados en la reparación de lavavajillas Bosch, reparación de frigoríficos Bosch y reparación de lavadoras Bosch, entre otros electrodomésticos, técnicos que sabrán solucionar cualquier problema avería. Realizamos la reparación de lavadoras Bosch el mismo día que sea solicitada por el cliente.

  7. ¿Tiene en mal estado sus electrodomésticos SAMSUNG? En este enlace te dejamos los de la provincia de Barcelona, para que selecciones el que más te convenga. Hola, puedes conseguir los recambios en cualquiera de nuestros Servicios Técnicos Oficiales de Cádiz. Hola, Susy, los recambios para esta cafetera están disponibles pueden solicitarse en cualquiera de nuestros Servicios Técnicos Oficiales de Palma. Hola, Carmen, puedes encontrarla en cualquiera de los Servicios Técnicos Oficiales de Taurus.

  8. Epígrafe 4 .4.- Comercio al por menor de labores de tabaco, realizado por establecimientos mercantiles en régimen de autorizaciones de venta con recargo. Epígrafe 4 .5.- Comercio al por menor de labores de tabaco, realizado a través de máquinas automáticas, en régimen de autorizaciones de venta con recargo. Epígrafe 4 . .- Comercio al por menor de tabacos de todas clases y formas, en localidades donde no esté estancada la venta. Pero es lo mismo, un compresor llena las bombas de aire cuando éstas se desinflan.

  9. Además de la intervención en gran número de aparatos electrodomésticos, desde nuestro SAT en Lugo se propone la reparación de lavavajillas. La dureza del agua y su contenido en cal deben ser tenidos en cuenta para realizar las programaciones más eficaces y así evitar averías innecesarias. Le proporcionamos en Lugo un Servicio Técnico especializado, entre otras tareas, en reparación de frigoríficos.

  10. Nuestra amplia experiencia en el sector nos permite brindar un servicio integral de reparación de electrodomésticos de todo tipo y de todas las marcas. En nuestra tienda online podrá encontrar sus repuestos para Frigorificos a los precios más bajos del mercado. Contacte con nuestro servicio técnico Frigorificos para cualquiera avería en sus electrodomésticos. Los reparadores de este servicio técnico frigorificos son expertos en todos los electrodomésticos y manejan todos los días los últimos progresos tecnológicos, las herramientas y los repuestos originales que son necesarios para la reparación de su electrodoméstico.

  11. Fernández aseguró que sí, siempre y cuando se cumplan con los requisitos necesarios para participar en las licitaciones y contratos, especialmente si los procesos que ofrecen a la CFE son para abaratar el servicio de electricidad. Minutos después de la llegada de los obreros de la CFE se restableció el servicio y se normalizó la operación comercial, además de las actividades domésticas de viviendas cercanas al lugar.

  12. Con el tema de no tener frío en la parte del refrigerador, calculo que puede ser sensor, lo que no se es cuanto me tiene que medir en ohm. Tengo un combi FAGOR no-frost que en verano se dispara la alarma acústica a la más mínima. En segundo lugar, distinguir tu generosidad y gran persona que debes ser, ya que tomarte tanto tiempo para dedicar a ayudar a otros, habla por si solo. Hola, comparto con ustedes las experiencias que tenemos de ser sufridos pero contentos usuarios de una heladera NF General Electric TBG 1 ZBC desde el año 1995.

  13. That is the correct blog for anybody who needs to seek out out about this topic. You understand a lot its virtually onerous to argue with you (not that I really would want…HaHa). You positively put a brand new spin on a subject thats been written about for years. Great stuff, just nice!

  14. I was just seeking this information for a while. After 6 hours of continuous Googleing, at last I got it in your site. I wonder what is the lack of Google strategy that do not rank this kind of informative sites in top of the list. Usually the top websites are full of garbage.

  15. Thanks for your write-up. I would also like to opinion that the first thing you will need to perform is check if you really need credit restoration. To do that you must get your hands on a copy of your credit profile. That should really not be difficult, ever since the government makes it necessary that you are allowed to receive one absolutely free copy of your actual credit report yearly. You just have to inquire the right people. You can either check out the website for the Federal Trade Commission and also contact one of the leading credit agencies immediately.

  16. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  17. Wonderful items from you, man. I’ve take into account your stuff previous to and you are just too fantastic. I really like what you have obtained right here, really like what you are stating and the way in which you say it. You are making it enjoyable and you still take care of to keep it wise. I can not wait to read far more from you. This is really a tremendous website.

  18. Nice post. I learn something totally new and challenging on blogs I stumbleupon everyday. It’s always useful to read content from other authors and practice a little something from other web sites.

  19. Its such as you learn my thoughts! You appear to know a lot about this, like you wrote the ebook in it or something. I feel that you just can do with some p.c. to pressure the message home a bit, but other than that, this is great blog. A great read. I’ll definitely be back.

  20. It’s truly a nice and helpful piece of info. I’m satisfied that you simply shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  21. Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks a lot!

  22. 368753 612442Aw, this was a truly nice post. In concept I wish to put in writing like this in addition – taking time and actual effort to make an exceptional article nonetheless what can I say I procrastinate alot and not at all appear to get something done. 135964

  23. Great article. It is quite unfortunate that over the last decade, the travel industry has had to tackle terrorism, SARS, tsunamis, bird flu, swine flu, along with the first ever true global economic collapse. Through everthing the industry has proven to be effective, resilient and also dynamic, finding new solutions to deal with adversity. There are usually fresh complications and the opportunity to which the field must yet again adapt and respond.

  24. Hiya very nice blog!! Guy .. Excellent .. Superb .. I will bookmark your site and take the feeds also…I’m happy to search out so many useful information right here in the post, we need work out more techniques in this regard, thank you for sharing. . . . . .

  25. Thanks for the concepts you are sharing on this blog site. Another thing I’d like to say is that often getting hold of duplicates of your credit rating in order to scrutinize accuracy of any detail is one first motion you have to conduct in credit restoration. You are looking to clean your credit profile from destructive details problems that spoil your credit score.

  26. “I just couldn’t depart your web site prior to suggesting that I really loved the usual info a person provide for your visitors? Is going to be again ceaselessly in order to check out new posts”

  27. Hi, Neat post. There’s a problem with your site in internet explorer, might test this… IE still is the marketplace leader and a large element of other people will omit your excellent writing due to this problem.

  28. Does your website have a contact page? I’m having a tough time locating it but, I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it improve over time.

  29. Excellent post. I was checking continuously this weblog and I’m inspired! Extremely useful info particularly the closing phase :) I handle such information a lot. I used to be looking for this particular info for a very lengthy time. Thank you and best of luck.

  30. Another thing I have really noticed is for many people, low credit score is the reaction to circumstances outside of their control. By way of example they may have already been saddled through an illness and as a consequence they have large bills going to collections. It would be due to a job loss or perhaps the inability to go to work. Sometimes divorce proceedings can really send the financial situation in the wrong direction. Many thanks sharing your opinions on this site.

  31. One important issue is that if you find yourself searching for a student loan you may find that you will want a co-signer. There are many circumstances where this is true because you could find that you do not have a past credit ranking so the bank will require that you’ve got someone cosign the loan for you. Good post.

  32. It’s a pity you don’t have a donate button! I’d certainly donate to this brilliant blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will share this blog with my Facebook group. Talk soon!

  33. Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch!

  34. Definitely believe that which you stated. Your favorite justification appeared to be on the web the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  35. I believe that is among the such a lot significant information for me. And i’m glad studying your article. However should commentary on few common things, The site style is perfect, the articles is in point of fact nice : D. Good process, cheers

  36. Thanks for your post on this website. From my very own experience, there are occassions when softening upward a photograph may well provide the photographer with a little an inspired flare. Many times however, this soft clouds isn’t precisely what you had at heart and can frequently spoil an otherwise good photograph, especially if you anticipate enlarging that.

  37. I have taken note that of all varieties of insurance, health care insurance is the most controversial because of the conflict between the insurance company’s duty to remain afloat and the consumer’s need to have insurance cover. Insurance companies’ commissions on well being plans are extremely low, so some companies struggle to make a profit. Thanks for the suggestions you talk about through this site.

  38. Thanks for giving your ideas on this blog. Furthermore, a delusion regarding the banks intentions whenever talking about foreclosures is that the financial institution will not have my repayments. There is a fair bit of time the bank will take payments here and there. If you are too deep inside the hole, they’ll commonly call that you pay the actual payment 100 . However, that doesn’t mean that they will have any sort of installments at all. Should you and the bank can have the ability to work something out, the actual foreclosure process may cease. However, in the event you continue to neglect payments beneath new program, the home foreclosure process can just pick up where it was left off.

  39. Howdy! I know this is kinda off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  40. Thank you for any other informative web site. Where else may I am getting that type of information written in such a perfect method? I have a project that I am just now running on, and I have been on the glance out for such information.

  41. 268369 807343Jane wanted to know though your girl could certain, the cost I just informed her she had to hang about until the young woman seemed to be to old enough. But the truth is, in which does not get your girlfriend to counteract employing picking out her very own incorrect body art terribly your lady are typically like me. Citty style 73526

  42. The very crux of your writing while appearing reasonable at first, did not really sit properly with me after some time. Somewhere within the paragraphs you actually managed to make me a believer but only for a short while. I still have got a problem with your leaps in logic and you would do nicely to help fill in those breaks. In the event that you can accomplish that, I would certainly be fascinated.

  43. 307565 75405Hello! I just now would select to supply a enormous thumbs up with the great data you could have here within this post. I will probably be coming back to your weblog web site for additional soon. 86403

LEAVE A REPLY

Please enter your comment!
Please enter your name here