Marketing With Comic Strips
Cartoons are extremely versatile and can be used to convey information, make a social commentary
or make people laugh.
There are not many mediums that are capable of achieving all these different things and this is
why you should definitely consider cartoons as part of your web-content marketing strategy. Using
cartoons often has the ability to get a message across more succinctly than words can at times, and
complex or serious issues can often be dealt with successfully by using a drawing that is informative
and sometime informative.
Not every product or service being marketed on the internet can be sexy and interesting, which is
why a cartoon format is often considered right for your web content strategy, when you are talking
about boring, complex or just plain unsexy ideas and products.
This infographic provides a wide range of examples that illustrate how cartoons can be used in your
marketing strategy and the impact that they can have on anyone that reads them.
Humor is most closely associated with the cartoon genre and can bring a smile to someone’s face
with a funny illustration, although you should always be aware from a marketing perspective, that
whilst humor increases shareability on social media, it is not always the right approach for every
topic.
Different styles of cartoons are used to convey very different messages you will see from the
information, that hand drawn cartoons signify approachability but too cartoony, and you might be
accused of dumbing down by your audience.
The key aim is to strike a chord with your audience and get your message across in a memorable
way, something which cartoons can often do very effectively. There have been some pivotal
marketing moments using cartoons, such as Google using cartoons to explain their Chrome browser
and when Oatmeal produced a grammar lesson in cartoon form, they generated an amazing
1.5million StumpleUpon views and well over 350,000 Facebook comments.
Make sure you make full use of cartoons as a way of striking a chord with your audience.
Infographic Source: WhoIsHostingThis
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