Startup Stories: Meet Nicole Hamilton, Founder of Feel My Money

Meet Nicole Hamilton, the founder of Feel My Money. I sat down with Nicole Hamilton to learn more about what Feel My Money exactly was. Here is our conversation. Be sure to read to the bottom of the interview to learn just where you can follow the happenings of Nicole Hamilton and her company Feel My Money.

1. Lets start out with an introduction. Can you tell us a bit about your background and who you are as a person?

I grew up in Maryland near Washington DC. My parents were both English Literature professors, and I have an older brother. During my childhood, I was involved in a lot of competitive sports, mostly swimming and some track. I’ve travelled quite a bit around the world, and really enjoy meeting new people.

2. What is the mission and purpose of your company? Can you let us know about its history?

The mission of Feel My Money is to make important, complex financial decisions more tangible to people, so they can get a real feel for their options, starting with mortgages. People spend so much of their take home pay on housing, and the mortgage process can be so confusing – we want people to be able to see clearly how they can keep more of their money. The company was started out of a personal frustration I had with my own attempts with home financing. I started learning about the industry, discovered research about how mortgage outcomes can be improved, and got a bit obsessed with solving the problems that I saw.

3. What exactly motivated you to start this company?

I was working at a company that built software for large scale data collection, analysis and reporting. Meanwhile, I was trying to navigate the refinancing process, and I saw a way to combine data analysis and display to create transparency for people like me who were in the in the process of getting home financing.

4. What are some of the greatest experiences you’ve had through founding your own business?

The greatest experiences have been building something meaningful with our team and learning from our users. I have the privilege and pleasure to work with amazing people, and every day is an opportunity to connect with our users. Also, connecting with others who are doing meaningful work in the industry, or have new insight to add to what we are trying to accomplish.

5. Have you had any major roadblocks since starting your own company? If so what were they?

The one major roadblock we had initially was finding the right sort of experts in very specific areas. I think I probably sent around 50 emails and made 50 calls to various people trying to get a couple of pieces of very specific information. Occasionally, there are times when we just have to stop and go on an obsessive hunt for information, following a trail of clues and connections.

6. It’s often stated, “There is no I in team”. Who or what has been your greatest support since the launch of your business? And how has it helped strengthen you and/or your company?

Our core team has been the biggest source of support. And we’ve just found tremendous help from literally hundreds of people in the industry and beyond. Another great support to me has been my family. I am blessed to have a wonderful family and extended family.

7. Is there any advice that you could give to women interested in starting there own businesses?

Do a lot of research into the area you want to go into, and make sure you get a lot of feedback from potential customers. Find people who are very knowledgeable in areas where you are not who can help you. When you are sure about it, and it also makes practical sense, go for it!

8. Do you have a major rule, mantra, or guideline that you could apply to business and business professionals? I’ve heard a lot of people say “Stay focused” has been their mantra.

Incremental improvement. I think we all have areas we’d like to improve in, things we’d like to master, ways we’d like to grow, and new skills we’d like to learn. I believe you can improve and learn and excel in anything, both as an individual and as a company, by making it a goal, and focusing on the little improvements to get to the bigger wins.

9. As a young professional myself, I can relate to the feeling of business feeling like failure is inevitable. Any advice for young professionals specifically who are facing a major hurdle in their careers?

So much of success is mental management. It’s the ability to not feel like a failure when you fail, but instead, learn from the experience and get better. Ask all the dumb questions and pretty soon you are the smartest person in the room. Find opportunities that stretch you, that you can learn from, as you work towards your goals. Stretching takes courage, and if you are courageous and learn, you will be a success, even though you may fail a lot along the way.

10. Last but not least, what words would you like to leave us with? Anything else we should know about your company, about you, or any advice in general?

Visit us at and tell me what you think!: [email protected]

Article written by: Shaquana Chaneyfield


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