Startup Stories: La Stella della Mamma

2013 fall/winter design.

Tell us about your entrepreneurial product or service.
We have silicone necklaces. It is made with 100% pure silicone, and similar to pacifier. These are made for mom to wear it, but safe for baby to chew on, so great for moms have a teething baby.
Mom can wear a necklace without worrying about ruining necklace, and still looks nice on their outfit.
Also it is BPA free, metal free, good for anyone who have a metal allergy or seeking for healthy life style.

What inspired you to launch your business idea?
I was the one who looking for that kind of necklace a year ago, but I found out all necklaces looks same, and colors looks same. (Safe design and color which is every moms would generally accept it)
I needed necklace for baby to chew, but I wanted for myself mostly!!
All moms were women before a mom, and they are probably want to be look special, trendy. Not always JUST A MOM.
That was the first time I was thinking about launching this business.
Also, as I use this products, I found that this is very gentle on skin too.
I always get bad rash if I wear a metal jewelry, but this necklace never give me a rash. So I think it can be healthy fashion jewelry for everyone too.

What problem does your business or organization solve?
There is a lot of sellers who selling the same kind of product at online store.
However, most sellers of this kind of necklace only stick with a couple of design and color which is genarally popular.
My business is different. I creates new stylish designs and uses daring colors to go with fashions for every season and every member of the family (even for kids or dad!)

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I knew the reviews are the biggest thing when you sell through online.
It is still big risk and chellenge to get a good review for the new design.
Customers would buy a product has a 100 good reviews than 5 good reviews.
Maybe it is smarter to stick with one design.
However, I am strongly believe people will recognize my effort, and will recognize my brand someday.
I am trying to keep a good brand image through good customer service, and contact with my customers. That is what I do to overcome the problems.

Give us one word that people might use to describe you.
‘Fun and pleasant person to hang out’
Hope still the same.

How has Project Eve helped you and/or your business?
I follow at Twitter.
I get a lot of advices, and tips.
Than you.:)

Give us an insider tip that relates to your industry or startup story.
Social media is great. Twitter, facebook, or connect to the other businesses and bloggers that is related to my product.

Company: La Stella della mamma


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