Must Dos When Starting Your Online Business

online businessThe process of starting an online business has become increasingly easy. Nevertheless, it is easy to miss some vital steps that can put you ahead of a competition. In this brief write-up, we are going to tell the secret ingredients that help a lot when starting an online business. Let’s dive straight into what you need to turn your online business into a blockbuster success. When you cover that you would have checked off almost every must-do to create a successful online business.


Having a well-designed eCommerce website but not enriching with genuine product content is a grave mistake. It is like sketching a great design but ignoring to paint it. Genuine product content including high-res product images from multiple angles, manufacturer information, video tutorials, etc.can boost your conversion rate significantly. Moreover, genuine product content can help boost search engine rankings too. The user-generated content like product reviews and questions will have an adequate keyword density that will be crawled by search engines. Which brings us to the next must-do for your online store; setting up a robust user review and rating system.


84% Of Consumers Trust Online Reviews As Much As Personal Recommendations

~ BrightLocal

Year by year, since 2011 and even in its latest 2016 Local Consumer Review Survey, BrightLocal has found that customers rely largely on user reviews & ratings before deciding to work with a business. They trust online reviews as much as personal recommendations from near and dear ones. Takeaway point: Set up a transparent system of user reviews and ratings. Encourage customers to provide user reviews and ratings for products and also the store’s service. It’s a direct way of winning new customers.


Without SEO your website will not get on the radar of online shoppers. SEO is the magnet that attracts FREE organic traffic to your store. Follow these search engine optimization techniques for your online store.

  • Use plagiarism free original content for product descriptions with adequate density for targeted keywords
  • Optimize the product images with Alt Tags
  • Set up meta description for each page
  • Optimize anchor text, headings and subheadings with relevant headings
  • Try to include a separate landing page for each product optimize for search engine friendliness with above steps


There are more than a Million online stores today. To turn visitors into customers you have to convince them you are more safe to trade than with any other online store in the market. Trust seals or badges go a long way in helping that. They are a sure way of shouting out to the world that you are reliable, trustworthy and are secured by website security providers trusted by the world. More than 30% of customers will not deal with your online store if they don’t feel the website is trustworthy. So it is inevitable that you display your trust seals/badges prominently in the website.

#5. HTTPS ENCRYPTION You can try to ignore buying an SSL certificate for the time being, but Google will definitely catch up on you. HTTPS encryption is here to stay as Google itself has admitted that website security will be included as a ranking signal sooner.   SSL certificates can bestow a wide range of other benefits on your online store too:

  • They inspire confidence in customers
  • They help prevent loss of sensitive information
  • Ensure that data is exchanged only between trusted sources

For an online store, trust is the biggest asset that can help sell better. Without trust no amount of great products, offers or service will help get along. In fact, eCommerce giants like Amazon, Zappos have climbed the ladder of success because they are trusted by customers. HTTPS encryption with SSL certificates helps to earn that trust. Like we said before, displaying trust seals also complement the process of winning customer trust.


Numbers that hint why carts are abandoned:

  • 56% are caused when unexpected costs are presented
  • 18% are caused due to lengthier payment process
  • 11% are caused due to payment declines

In other words, a simplified and transparent payment process goes a long way in preventing more than half of your store’s cart abandonment. Here is how Kissmetrics blog suggest you can simplify your payment process:

  1. Provide as many as payment modes as possible (credit/debit card, net banking, digital wallet, cash on delivery, gift vouchers, etc.)
  2. Provide guest checkout facility, just the way Apple let’s first-time users check out their purchase
  3. Set up on step or one-page payment checkout
  4. Make it easy to fix common errors like editing card number, name, cv, etc.
  5. Ask less to finish the transaction
  6. Display trust symbols close to the payment CTA


Facebook, Twitter, Instagram, LinkedIn, etc. are gold mines for eCommerce store owners. They are virtual hubs to create a connection with customers. In fact, Twitter has been trending high on providing instant responses from brands like Tesco, Dominos, etc. Establish your social identity and your customers will feel more welcome to approach and seek your services without trouble.


More than 50% of online traffic is originating from mobile devices. It makes total sense to make your online store mobile responsive. Responsive design will fit on your store website snugly onto the user screen giving them a refreshing way to navigate the store. In fact, the mobile responsive design is the first thing to go if a dedicated mobile app for your store is not economically feasible immediately.


CTA (Call-To-Actions) are tiny buttons that play a big role in making customers do what you want them to do. Like, Sign Up, Place order, Pay Now, Add to Cart, etc. Proper CTA optimization can spike conversion rates to great heights by creating a sense of urgency in the minds of customers. Make sure your store has adequate action-oriented CTA buttons that can be easily seen and are clickable. To make your CTA’s work, don’t forget to use timing words, to use strikingly contrast colors with an obvious action that customer cannot help but do.


With the mushrooming growth of online stores, you cannot help but take some mandatory actions that will put your store ahead of a competition. What we have compiled above, is a gist of some plausible actions that will throw open the floodgates of conversions for your online store. Follow them and reap the profits. Good Luck!

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.


  1. 681075 276983Oh my goodness! a great post dude. Thank you Even so I will be experiencing problem with ur rss . Dont know why Can not subscribe to it. Will there be any person finding identical rss difficulty? Anybody who knows kindly respond. Thnkx 825344

  2. 729592 329025I will right away grasp your rss as I can not in finding your e-mail subscription hyperlink or e-newsletter service. Do youve any? Kindly permit me realize so that I could subscribe. Thanks. 621864

  3. 826855 439222Great paintings! This is the kind of info that should be shared about the web. Disgrace on Google for now not positioning this publish upper! Come on more than and talk over with my site . Thanks =) 199142

  4. 365294 966983These kinds of Search marketing boxes normally realistic, healthy and balanced as a result receive just about every customer service necessary for some product. Link Building Services 248789

  5. 786273 364524A person necessarily lend a hand to make severely posts Id state. This is the quite 1st time I frequented your web page and to this point? I surprised with the analysis you produced to make this particular submit extraordinary. Magnificent procedure! 584835

  6. The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, but I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you may repair when you werent too busy in search of attention.

  7. Thanks , I have recently been searching for information about this topic for ages and yours is the best I have discovered so far. But, what about the conclusion? Are you sure about the source?

  8. There are some fascinating closing dates in this article but I don’t know if I see all of them middle to heart. There’s some validity but I’ll take hold opinion until I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as effectively

  9. Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Please also visit my web site =). We could have a link exchange contract between us!

  10. I’ll right away grab your rss feed as I can’t find your e-mail subscription link or newsletter service. Do you’ve any? Please let me know in order that I could subscribe. Thanks.

  11. Great V I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task..

  12. Hello there, I discovered your blog via Google whilst searching for a similar topic, your web site got here up, it appears to be like great. I’ve bookmarked it in my google bookmarks.

  13. I have been exploring for a bit for any high quality articles or weblog posts in this sort of space . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I’ve an incredibly good uncanny feeling I discovered exactly what I needed. I most undoubtedly will make certain to do not disregard this site and provides it a look regularly.

  14. 626772 442391Hello! Ive been reading your internet website for a while now and finally got the courage to go ahead and give you a shout out from Kingwood Texas! Just wanted to say keep up the good work! 674723

  15. I do believe all the ideas you have presented in your post. They are really convincing and can definitely work. Nonetheless, the posts are too brief for novices. May you please lengthen them a bit from next time? Thank you for the post.

  16. I have read several good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a great informative website.

  17. Great – I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task..

  18. Howdy are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding knowledge to make your own blog? Any help would be greatly appreciated!


Please enter your comment!
Please enter your name here