No Business Like Snow Business #BeActiv

A very common narrative at this time of the year is the small lifestyle changes we all aspire to make. Whether it be a New Years resolution, the tightening of our belt after a rather jolly holiday season, or just a personal choice to motivate us through that mid-winter lull; many of us are in that same boat at the beginning of the year of trying to make the small adjustments in our routines that could make a BIG difference to our long-term health.

I am no different in that endeavor. In fact, during the winter months I brave the cold, wind, aches, and bruises as a full-time ski instructor. Although I absolutely love my job on the hill, I must admit there are inherent risks involved with such an active lifestyle. Aside from the aforementioned bumps and bruises, there is also an over-abundance of more serious injuries such as muscle tears and broken bones to worry about as well. Last week alone I saw one good friend of mine tear his ACL, and another senior instructor get carted off the hill with a broken hip. As a woman who is more active (and admittedly accident prone) the latter injury straight up gives me the ‘willies’.


When you combine an active lifestyle with a family history of osteoporosis things can get even scarier for us women. About 8 years ago I had to watch my grandmother recover from a broken hip after taking a fall down her own staircase. This was her second broken hip, and while we joke with her today that she is like the ‘Bionic Woman’ because of her 2 prosthetic hips, the recovery and rehabilitation from both injuries definitely tested our whole family, and that is nothing that I would ever want to experience in my own life.

While I have tried to add calcium into my diet through dairy products and my daily yogurt smoothies- supplements make this task incredibly simplified. Couple this with the fact that my tummy doesn’t exactly appreciate an over-abundance of dairy on a daily basis (except Ice Cream of course!), and you can understand why vitamins and supplements were an excellent avenue for me to boost my calcium intake.

viactiv calcium
viactiv calcium

So when I received a shipment of the new ‘Viactiv Calcium Plus D Dietary Supplements’ I was definitely motivated to incorporate them into my daily nutritional regimen. Most people are rather unaware that our body doesn’t naturally produce the calcium we need for healthy bones and teeth, and when we aren’t consuming enough the body pulls calcium deposits from our bones, weakening our bone mineral density as we age. Of course having my family history my physician makes me more than aware of this, and referred to Viactiv by name (Viactiv Calcium Soft Chews are the #1 doctor-recommended calcium supplement chew.) in the past as the most popular calcium supplement on the market. Apparently that must be an all too familiar conversation for many doctors today as studies suggest that about 70% of women of all ages, teens through geriatrics, are calcium deficient. The reason Viactiv is widely recommended is, just one Viactiv Calcium Soft Chew taken twice daily provides 100% of the daily value of calcium for most women plus vitamins D & K. They are intended to help achieve recommended daily dietary levels of these nutrients as a supplement to diet/food sources.

Being deficient at a young age can be just as serious as being deficient as an adult or senior citizen too. Why? Because by our teenage years we are already ‘banking’ calcium deposits that we will heavily rely on later in life. So to avoid overly brittle bones, osteopenia, and osteoporosis as adults- we need to have a healthy intake of calcium in our diets and/or supplements from a young age.

That’s where Viactiv comes into our narrative. Now, I can’t lie, I’ve done the calcium supplements on and off for years. It’s one of those things that I pick up when I remember it, or when a matriarch in my family reminds me how much she wishes she had them available when she was my age. AKA the ‘you kids have it so much better than we had it’ story. And we really do, Viactiv offers two types of supplements; the Gummies and the soft chews. Both are delicious, and while they aren’t candy and shouldn’t be consumed because of taste- the flavors are quite pleasant to the palate, which is a stark contrast to most other supplements I’ve had over the first 27 years of my life.

Viactiv Calcium Soft Chews are available in milk chocolate, caramel and sugar-free milk chocolate flavors, each individually wrapped making it easy to take your calcium on the go. Viactiv Gummies, available at Walgreens, come in assorted tropical fruit flavors, and are gluten and dairy free.

The Gummies come in tropical strawberry, peach-mango, and pineapple flavor and are awesome. For 100% of your daily calcium needs you take 2 Gummies twice a day- how easy is that! The more popular of the two products of course is the Viactiv Calcium Soft Chews. The recommended dosage for the chocolate and caramel flavored soft chews is 1 supplement twice a day. Boom! Done! Finito! Simple!

What I really enjoy the most about this product is how easy it is to use for women of any age. From past experience, my current diet (lots of fruits and veggies), and the tendencies of my stubborn stomach when it comes to dairy products, the battle for healthy bone density may finally be getting simpler. The Gummies are yummy and easy to carry in my purse along with my B-12 and what-not. And while I will most certainly share my supply with Nanny (especially the sugar-free soft chews), I will definitely enjoy my current surplus and the peace of mind of knowing I am making a concerted effort to improve my long term bone and dental health! Definitely check it out and keep an eye open for this product!

Viactiv Sweepstakes at to win retailer gift cards, wearable fitness technology and Viactiv products. To enter to win, you must submit a #BeActiv photo – easy upload. Check out the entry form for complete details.

This is a product-provided, sponsored conversation that contains affiliate links. I received Viactiv products for my own personal use. All opinions, text and experiences are my own.

You can find Viactiv in stores like CVS, Rite Aid, Target, Walgreens and Walmart. For more information about Viactiv and to learn more about keeping bones strong, visit #BeActiv

This is a product-provided, sponsored conversation written by me on behalf of Viactiv . The opinions and text are all mine.


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