Posted by Darshana V. Nadkarni, Ph.D. – www.darshanavnadkarni.wordpress.com
This blog is part ii of series or 3 blogs. In part I, focused on “When NOT to Write A Blog” –http://bit.ly/13MqJFh. In this part II, I will focus on When to write a blog and what you gain from blogging, and in part III I will focus on “How to Market A Blog” and will be posting it in few days.
Top 10 reasons, you must start blogging.
No. 10 – You have ongoingly information to share that will resolve a pain point for consumers/ buyers/ sellers etc.
If you are knowledgeable about some technical aspects that could help people make better decisions for the products they want to buy, or regarding food choices, regarding their health etc. then you should blog. If you have technical information that can help people solve their technical challenges and you are able to demonstrate that effectively with step by step directions then you should blog. Similarly, if you have information about cars, cameras and more that can help people and you can clearly write about it then please consider writing a blog.
No. 9 – You absolutely cannot help yourself.
If your need for self-expression is so strong, you absolutely need to share, then you should become a blogger because this is an easiest medium to share your perspectives. For instance, one day early in the morning, I had put on some music and was dancing, rather vigorously and I bashed into my living room wall, and broke my toe. The pain was immediate and intense. I sat down and then crawled to my desk and with the support stood up and sat on the chair. Then I was thinking if I should call a friend, yell to wake up my daughter, hobble to get ice and through it all the humor of how it happened struck me. Instantly, I though of a poemhttp://bit.ly/XOemzn and I had to write it and post it on the blog. The urge to write and share a poem became stronger than the impending need to alleviate the pain and stop the swelling that was fast ballooning. You may not be world’s best writer, but if you must share then blog is the best medium J and you can ignore everything else said in part 1 about When NOT to write a blog.
No. 8 – Your urge to share your perspectives is consistent and frequent.
Sometimes, you see a wonderful movie and you want to share how absolutely delightful the movie was or you visit a gorgeous site and you want to share with others and tell them that they must visit the site and that may make you feel that you need to blog about it. For instance, I had to share about #lifeofpi – http://bit.ly/XizQZL or #BhaagMilkhaBhaag – http://bit.ly/1cUwG4o . However, if this only happened once in a while, then blog may not be the best medium. Or, you might be delighted but you may express it lamely in writing then writing may not be the best channel. But for the most part, if you are yearning to share your experience, then you should consider writing a blog. Here is a blog of a friend http://lesleycarter.wordpress.com/ who does a lot of adventure travel and loves to share her experiences. She shares consistently, with a lot of frequency and in a way that makes you want to travel with her – which you can now do. Or here is another blog of a friend,http://beautyalongtheroad.wordpress.com/ who blogs about all things beautiful in nature, and you will agree you won’t easily find a blog with more beautiful pictures, and it immediately hooks you.
No. 7 – Your access to materials worth sharing is frequent.
For instance, if you love to write movie reviews and want to blogg about it then you should be watching a lot of movies. If you want to write book reviews on your blog then you should be reading a lot of books; if you want to write about technology, then should be constantly accessing/ researching newer technologies and so on. I attend a lot of conferences and talks and write previews of upcoming talks or reviews of the events and talks atwww.bio2devicegroup.org, www.eppicglobal.org, www.jpmorgan.com, www.tiecon.org and so on. I also love live theater and write a lot of play reviews and attend shows at www.theatreworks.org, www.cltc.org,www.sjrep.com, www.shadyshakes.org, www.naatak.org, www.thestage.org and so on. You might focus exclusively on sharing your own perspectives but share them with creativity and originality.
No. 6 – You are not targeting your friends to be your primary blog audience.
You have to target more broadly, outside of the circle of your friends. Even if you are a great blogger, all your friends will not have the same interests as you do. Although, your good friends will read, comment, give feedback, and will encourage you, so do share with your friends, but without pestering them, where they feel compelled to read your blog. I am forever indebted to my friends for bringing so much joy in my life that enables me to create a space for writing and here is my gratitude blog – http://bit.ly/ZaXuYj .
No. 5 – You have plans to market your blog.
I will write more on this in the last segment on how to market your blog. But remember that writing a blog is not like writing a diary. You want people to read and take interest in what you have to say. And only way people can do that is if they have access to what you have to say. As I have already said earlier, targeting your friends solely as your blog audience, is not a good strategy for long term health and vitality of your blog. (By the way, if you wish to follow me, my twitter handle is @DarshanaN and tweet the links to all my blogs).
No. 4 – You are actively accessing/ researching wide range of information.
One engaging discussion about some political topic and a perspective you want to share, may not make a good reason for starting a blog. Yes, people do that sometimes. But good blogs with wide viewership, come from bloggers who are doing wider research and share perspectives with more depth and value. For instance, I felt strongly about the declining status of education in the US and finally I put in time to do some research, before I wrote the blog – http://bit.ly/AwLq7G . You must enjoy reading and hearing different perspectives to be able to share your own thoughts effectively and authentically.
No. 3 – You are religious about not compromising on content and quality.
You can compromise on frequency but never on content. If you provide sloppy content, wrong facts, or poor quality material then eventually your readership will diminish and disappear. To keep up frequency, you can invite guest bloggers who can provide equally good content, as you.
No. 2 – You are not obsessive about privacy
Privacy violations are scary in the digital age. And we all need to take appropriate steps to protect our privacy. However, as I said earlier, if you want to reach a broader audience for your blog then you have to allow them a way to reach you. You need to decide the channel and the boundaries that work for you to manage your more visible public profile.
No. 1 – You want to focus on intentional living and self-development
It is my belief that blog writing gives clarity in thinking and brings greater intentionality and purposefulness to life. My writing has enabled me to pursue my disparate love for theater and for conferences on new technologies. I read books with greater focus, listen to speakers without ever falling asleep, and see little rhymes in life’s adversities and challenges. Writing a blog has helped me to prioritize my lifestyle, cut down activities that suck a great deal of time and bring little pleasure, and has enabled me to create more time, with minimal lifestyle. I credit my blog writing for enabling me to have a wonderfully engaged life, as an emptynester. I am generally a happy person but writing makes me happier. It is at once a social activity and yet a private activity. It helps you to retreat from people for some personal meditation space and it helps you to more meaningfully engage with the world.
So now go ahead and start your blog, give it a go, and in next part I will discuss how you can market it.
Darshana Nadkarni has a blog at www.darshanavnadkarni.wordpress.com and actively blogs about play reviews in the Bay Area, CA and on emerging technologies and various other things. Darshana provides recruitment services to biomedical and high tech companies and offers tranings in cultural diversity and working effectively in a global environment.