Packages that blend in with competitors’ offerings are boring and don’t do anything for your brand. At the same time, if you’ve never done product packaging design before, you may not know where to start. Here’s how to create packaging that will cause your product to fly off the shelves.
Keep It Simple and Chic
Keeping things simple and chic is probably one of the best ways to impress your customer base. Customers are all about “going green” these days, so if you can create uncomplicated packaging, you might strike a chord with some people. Not only that, you will minimize your costs.
Use Branded Boxes or Tape
When you can’t do anything but a plain brown box, try to have it customized.Create branded boxes or custom boxes for shipping, or use branded tape to seal the box. Amazon does this on its boxes, and it creates excitement about what’s inside.
Use Custom Supplies
When you can’t use branded boxes or tape, opt for branded accessories or supplies that go with your main product. For example, an ice cream shop might use a website like Frozendessertsupplies.com to create branded cups and napkins that “pop” instead of generic napkins. This has a similar effect as branded packaging or tape.
It might sound strange, but people relate more with companies that are branded than with companies that are generic.
So, having generic napkins signals to a customer that there’s nothing special about your product. And, if there’s nothing special about your product, there’s no reason to keep doing business with you – not exactly a great selling proposition.
When in doubt, brand everything. Yes, you will spend extra money, but you can also adjust your pricing accordingly and guess what? People will pay.
Make The Packaging Part of The Product’s Experience
Häagen-Dazs has a winning idea that few other ice cream companies have tried to emulate. When you buy a small container of their ice cream, there’s an image on the container top. The company has also spent a significant amount of money developing an app for Android and iPhone.
When you download the app and open it up, it opens your mobile device’s camera. You point the camera at the container top and a hologram appears on the screen. It’s a concerto playing right before your eyes. It’s unbelievable. If you have more than one ice cream container, you get more than one musical hologram.
The first one might be a violinist, while the second may be a cellist. You can keep adding ice cream containers to create an orchestra.
When the concerto is finished, your ice cream has melted just enough to bring out the intense flavors within, but hasn’t turned into a soupy mess.
This is an example of excellent product integration, and a really creative use of what would ordinarily be a useless box top. Customers who experience this are usually so impressed, it actually becomes a selling point.
Suddenly, it’s not just about the ice cream. It’s about the experience.
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