Pinterest’s New Analytics Mean Business

pinterest pink glasses babyIt has finally happened: Pinterest has launched business pages and accompanying analytics for those business pages!

Before you head over to the social network to login and see what all the fuss is about, you’ll have to convert your current Pinterest page to a designated business account. This transition in pages is pretty simple and involves only a few steps.

How To Convert To A Business Page:

  1. Visit business.pinterest.com and click ‘Convert Your Existing Account’. Once you’ve done that, follow the prompts that ask for some basic business information like business type, e-mail address, contact name, etc.
  2. After you’ve entered the necessary information, it’s time to verify your website with Pinterest. By verifying your website, people will see your full URL displayed on your profile and also a check mark next to your domain in search results. This step can be found under the Settings page and then by clicking ‘Verify Website’.

Now that you’ve got all that taken care of, let’s discuss why Pinterest analytics are going to help you do your job better.

47% of online consumers have made a purchase based on recommendations from Pinterest.

47 PERCENT! This statistic speaks for itself but it also solidifies the fact that it’s time to take your Pinterest presence seriously. With full access to analytics about your company, you now have a library of numbers to interpret. This means no more excuses as to why your competitors may be beating you in the game of pinning.

It’s no secret that many organizations are utilizing Pinterest as a marketing tool. It’s also very obvious that Pinterest is serious about dedicating a large amount of money and resources geared specifically toward businesses on their social network. Don’t be surprised when Pinterest makes updates to it’s business platform with more resources down the road.

If you’d like detailed instructions on how to transition your current page to a business account, take a look at the following video.

Pinterest Web Analytics Walkthrough from Pinterest on Vimeo.

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