Planning The Perfect Corporate Event

Today’s corporations do more than simply report to the office from 9 to 5 each day. Most companies host events that help them build teams, train personnel, or solicit input from their workers. They may also use these events as opportunities to recruit employees, connect with customers, or raise money for charities.

Whatever the purpose of your get-together, you need to do some basic things to ensure that you make the most of it. Follow some simple rules to maximize the impact of your event.

Make It Personal

You’ve probably driven past countless events that could have been hosted by anybody. All you saw was a crowd of people, some display tables, and maybe an area for a speaker. For the group holding it, it might have been a great event, but they didn’t turn it outward and announce who they were.

This represents a big missed opportunity! Even though your corporate event isn’t open to the public, you should still communicate something of who you are and what you do. It’s good old-fashioned name recognition, for one thing, but it also projects an image of your company that says you’re an active group, aggressively going out and building yourself.

Think of the difference if you drove by that same event but instead saw custom tents, logo apparel, and a consistent color scheme on everything. You’ll get a positive impression of the company that could influence your consumer choices later.

Choose The Right Venue

There’s just something about a change of scenery that energizes people. You could hold an event in the office with half your employees and go off-site for the same event with the other half, and you’d probably get much more positive feedback from those who went somewhere else.

As you plan your event, keep this in mind. A break from the routine creates excitement and stimulates new thinking; it’s easier to get new ideas in a new place than in the same old place. So even though there may be expenses, time, and hassle associated with going somewhere else, be sure to choose a great location that gives a new backdrop for your activities.

Get The Right Program

Choosing speakers and presenters is a bit of a tightrope act. On the one hand, you want people who are close enough to your business that they can tell you meaningful things, but on the other, you don’t want to subject your staff to the same old talks from the same old people. An outside speaker will likely bring a lot of energy and insight, but could also  break the bank with fees and travel expenses for someone who may not know your exact business.

It’s best to try to find a happy medium. It’s always great to showcase your own folks who will have something innovative and exciting to share. It develops their presentation skills and motivates others to think about the same things. Yet it’s also helpful to bring in a fresh face with fresh ideas from outside your four walls. Striking a good balance between these will help you navigate this tightrope.

Corporate events can be a great way to build up your employees and your company. But keeping them on track, productive, and on budget takes some planning about the who, what, where, when, and why of the event.



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