Long before traditional banks embraced cryptocurrencies, there were some visionaries who dived in after realizing the potential in the PR Blockchain industry. Since then, many startups have cropped up in this sector and while some succeed, others are dying off. Marketing is critical to any business but when it comes to crypto startups, some entrepreneurs tend to make some common but costly mistakes in PR Blockchain. Here are some mistakes you should avoid when improving your crypto startup publicity.
Don’t be anonymous
If you value privacy, anonymity can be a great idea. However, as an executive whose reputation is critical to the success of the business, you need to get out there and interact with people.
In the cryptocurrency industry, one of the quickest ways to raise suspicions among your audience is operating in the shadows. Your company must have a good website with a page dedicated to your team and have good photos there.
While some experienced criminals can be bold enough to have their photos on the website, most prefer keeping their real identity hidden. As such, transparency is important if you want to take your company to the next level and build trust in your clients.
Becoming impatient with your audience
One mistake that crypto startups make is thinking that each business is eager to adopt the PR Blockchain technology. Although there are multiple potential benefits that come with the adoption of the innovative technology.
Since this is a new technology, it takes a while before businesses are ready to incorporate blockchain in their businesses. At times, you’ll have to convince your clients about the vast benefits of the technology and even suggest the best software to use. This won’t be the easiest thing to do.
The best thing you can do is practice patience and spend your time educating your audience. With every potential client, be proactive and find out the best way to communicate the benefits of PR Blockchain to their business. With time, they will gain more insight and finally embrace the technology.
Overlooking the potential flaws of PR Blockchain
When you are excited about something, it’s easy to see it as a solution to all the existing problems. This is what most blockchain enthusiasts do but the truth is that this technology has its weaknesses that need some attention.
Since this is a technology that is in continuous evolution, it’s open to common flaws that need to be addressed regularly. This implies that before suggesting an application to your client, you need to think about how it’s going to affect their business. If there are any flaws, then you should first work on how they need to be fixed before marketing to your clients.
As a precaution, conduct thorough tests on the proposed applications to find the potential faults and how they can be addressed.
As with most businesses, mistakes can make or break you. Considering that PR Blockchain technology is still evolving, you need to be open and curious enough to learn more about the system and how to fix common mistakes.