Profit Power: A Post-Conversion Primer for Online Sales Success

photomontage of simple chart with business hand pointing

Think about this for a moment: what do you think of an alleged friend who only calls you when they need something? You probably don’t think very highly of them, do you? Well, this kind of thing translates over into the business world.

When you only contact customers when you need a sale, you erode the rapport and trust you’ve built. People start to think you only like them because they’re giving you money. Even if you’re not a cruel and heartless businessperson, you come off as one. What you need to do is learn how to forge deep, meaningful relationships that naturally lead to more deals.

Ask Them To Follow You On Facebook, Twitter, or to Share Your Page

Once someone has bought from you, or signed up to your email list, they’re at least a little committed. Asking them to follow you on Facebook or Twitter isn’t going to look like a request from left field. This is your chance, and theirs, to get to know you better. Most people, if they liked you enough to buy from you, will at least follow you on social media.

Be prepared for a traffic blitz with this one. Why? Because once someone “likes” your fan page, other people in that person’s friend feed will know and may just come to check you out. If your host doesn’t have “on-the-fly” bandwidth scalability hunt for one that does using a site like   www.VirtualHosting.com. You’ll need it.

Invite Them To A Webinar

If you got their email address, and they’re “hot” – they have a problem that needs to be solved right now – asking them to join you for an upcoming webinar isn’t strange. It’s helpful. Let’s say you’ve prerecorded a webinar. It’s on a “loop” and you can automate the process of getting people to sign up and listen to it. It moves you further into the “trusted adviser” or “trusted friend” zone with your prospect – very helpful if the customer hasn’t yet purchased anything from you.

Emails are nice. Hearing the person’s voice is better.

Give Them a Coupon

A coupon is a great way to entice people to buy from you again once they’ve already purchased something. But, it’s also a great way to get people to buy from you for the first time. If you’re a company that sells a tangible product, you could also give away a free sample. It’s radical. Not many companies do that kind of thing anymore, but what a way to win someone over.

In a world that’s afraid to give away anything that’s valuable, you’ll stick out in a good way.

Send Them To A “What To Do Next” Page

After someone signs up for your email list, they are often wondering “OK, what do I do now?” Of course, they may just go back to their email and check to see if you’ve sent them anything. That’s not a terrible way to handle the situation, but it’s not the greatest.

Ideally, you’ll keep them there on the page, and encourage them to keep reading. Get them engaged. Get them reading about you. Get them to like you. Then, remind them that they have an email waiting for them – an email from you.

Ask Them To Subscribe To A Newsletter

If you just asked them to sign up to an email list, it’s usually a bad idea to then ask them to join a separate newsletter list. However, if they’ve purchased something from you, and they’re not on your list, ask them. If they liked you enough to do business with you, they will probably want to hear from you again.

Roberta Joyce is a web marketing whiz. With a great understanding of today’s consumers and a love for innovation and communication, she often blogs about the trends and tricks to successful ecommerce in the current marketplace.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

36 COMMENTS

  1. 984776 287857I basically need to let you know which you have written an outstanding and exclusive write-up that I really enjoyed reading. Im fascinated by how properly you laid out your material and presented your views. Thank you. 734599

  2. 926339 832739Wow, cool post. Id like to write like this too – taking time and real effort to make a good article but I procrastinate too significantly and never seem to get started. Thanks though. 760496

  3. 728355 764685This internet website could be a walk-through its the data you wanted in regards to this and didnt know who ought to. Glimpse here, and youll completely discover it. 933859

  4. 150396 841456the most common table lamp these days still use incandescent lamp but some of them use compact fluorescent lamps which are cool to touch.. 595049

  5. 962786 169069You produced some decent factors there. I looked on the internet for the difficulty and identified most individuals will go along with together with your site. 776807

  6. 62645 291659Aw, this was a very good post. In thought I wish to put in writing like this furthermore – taking time and precise effort to make an superb article but what can I say I procrastinate alot and under no circumstances appear to get something done. 226515

  7. Hi there, just became aware of your blog through Google, and found that it’s really informative. I am going to watch out for brussels. I will appreciate if you continue this in future. Many people will be benefited from your writing. Cheers!

  8. Hello, i think that i saw you visited my web site thus i came to “return the favor”.I’m attempting to find things to enhance my site!I suppose its ok to use a few of your ideas!!

  9. Nice post. I used to be checking continuously this blog and I am inspired! Extremely useful information specially the remaining section :) I take care of such information a lot. I used to be seeking this certain information for a very long time. Thank you and good luck.

  10. Simply desire to say your article is as astounding. The clarity in your post is simply excellent and i could assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.

  11. 433401 706541Ill right away grasp your rss feed as I cant in locating your e-mail subscription hyperlink or e-newsletter service. Do youve any? Please let me understand so that I might subscribe. Thanks. 57256

  12. 101774 996297Its always excellent to learn tips like you share for blog posting. As I just started posting comments for blog and facing issue of lots of rejections. I think your suggestion would be useful for me. I will let you know if its work for me too. 919385

  13. 295262 385959As a result you will demand ultra powerful online enterprise tips to maintain operating in acquiring into matters correct your incredible web-based function. MLM 890307

  14. For the reason that the YouTube video tutorials are posted at this place same like I also embed YouTube video code at my own website, for the reason that it is straightforward to take embedded code.

  15. 343371 478633Jane wanted to know though your girl could certain, the cost I just informed her she had to hang about until the young woman seemed to be to old enough. But the truth is, in which does not get your girlfriend to counteract using picking out her extremely own incorrect body art terribly your lady are typically like me. Citty style 192923

  16. 784570 507836Thanks for providing such an excellent post, it was exceptional and really informative. Its my initial time that I go to here. I found plenty of informative stuff in your post. Keep it up. Thank you. 534062

  17. 619387 522911This sort of wanting to come to a difference in her or his lifestyle, initial normally Los angeles Excess weight weightloss scheme can be a large running in as it reached that strive. weight loss 273423

  18. 29824 412009An interesting discussion is price comment. I think that you must write extra on this topic, it may possibly not be a taboo topic but generally individuals are not enough to talk on such topics. Towards the next. Cheers 961051

LEAVE A REPLY

Please enter your comment!
Please enter your name here