Re-branding the Re-branders- Why We Needed To Change


This time last year we made the decision to rebrand our creative company. After ten years of working as a successful, but sometimes anarchic art and design agency, we felt changes needed to be made. Our arts programme and graphic design work no longer supported each other and we were pulling in two different directions. We needed focus and for some of us, the room to concentrate on doing what we love, design.

The decision to rebrand, and the process itself has changed us for the better. But for the first time ever, we stood truly in our client’s shoes. We experienced their excitement and fear and finally understood what it is to take such a giant leap into the unknown.

Each stage of the rebrand process taught us something new about our company and our team. It highlighted real issues in the way we promoted and portrayed ourselves while also emphasising those areas that we genuinely feel we’re a success in.

I hope we don’t have to go through something like this ever again, but I’m glad that we did. I’d like to share that process with you.

We thought long and hard about splitting our agency, Mercy into its two constituent parts. It is a decision that’s been over 12 months in the making.

Mercy has been an enormous part of our lives for ten years. We launched it as a way of maintaining the close relationships we’d formed through university and it’s been an integral part of how we identify ourselves in our city, Liverpool, and our professional network. The self employed and business owners amongst you will know how much time and emotion is invested into realising your vision, and the thought of cutting loose and starting over is a scary one.

But as Mercy the design studio, the arts organisation, and the creative agency has grown in profile it has become increasingly harder to hold our identity together.

Mercy as an arts organisation has got it spot on. Under Nathan Jones’ guidance it has grown in ambition and scope – from an outlet for our arty parties and ravey exhibitions into something much more niche, mature and intelligent. Nathan’s focus is what kept Mercy on it’s current trajectory and it felt obvious for Mercy to continue as an arts organisation.

As designers, the past couple of years have been revelatory for us. We’ve been at it for a long time, with the past three being a steep steep learning curve. This summer we sat down and took stock…


  1. We looked at who we used to work for and who we work for now, and who we’ve always worked for.
  2. We looked at where our money was coming from.
  3. We looked at the jobs we’d been most happy with, and the work we’d been most frustrated with.
  4. We looked long and hard at ourselves and what we are really good at, and what we are just ok at.

We’d shifted from lots of small to medium clients with small budgets to a few big clients. We worked for these clients in a very different way. We were more strategically engaged with them on a day-to-day basis, and in return had our opinions and ideas trusted to a greater extent.

In business terms, we’d hit puberty and failed to notice.

Being honest, this shift in who and how we work really threw me, as I’d not kept on top of what we were saying as an organisation. An enormous percentage of our work comes from recommendations – which is great, but extremely hard to measure. It’s hard to plan for the future if you know work will come in, but not when and from where.
By the end of the summer we had a much clearer idea of what kind of studio we were and it was time to give ourselves an identity.


  1. Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  2. I feel that is one of the such a lot vital info for me. And i’m satisfied reading your article. But should statement on few general things, The website taste is ideal, the articles is really excellent : D. Just right job, cheers

  3. When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get 4 emails with the identical comment. Is there any manner you possibly can remove me from that service? Thanks!

  4. I keep listening to the news broadcast talk about receiving boundless online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i find some?

  5. It’s appropriate time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I wish to read more things about it!

  6. It’s the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or suggestions. Maybe you could write next articles referring to this article. I desire to read more things about it!

  7. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!

  8. I’m so happy to read this. This is the type of details that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

  9. This is the right blog for anybody who wants to find out about this topic. You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa). You certainly put a brand new spin on a subject that has been discussed for years. Excellent stuff, just excellent!

  10. I don’t even understand how I stopped up right here, however I assumed this post used to be great. I do not understand who you might be however certainly you’re going to a well-known blogger should you are not already ;) Cheers!

  11. I’ve been gone for a while, but now I remember why I used to love this blog. Thank you, I will try and check back more frequently. How frequently do you update your website?

  12. I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back later on. All the best

  13. 336989 190204I really really like the theme on your site, I run a internet site , and i would adore to use this theme. Is it a totally free style, or is it custom? 957632

  14. Thanks for some other informative web site. The place else may just I am getting that kind of info written in such a perfect method? I have a challenge that I am simply now running on, and I have been on the glance out for such info.

  15. In my opinion that a property foreclosures can have a significant effect on the debtor’s life. Mortgage foreclosures can have a 6 to ten years negative relation to a client’s credit report. Any borrower who have applied for a home loan or just about any loans as an example, knows that a worse credit rating can be, the more hard it is to secure a decent loan. In addition, it may possibly affect the borrower’s chance to find a really good place to lease or hire, if that results in being the alternative houses solution. Good blog post.

  16. Excellent blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any recommendations? Appreciate it!

  17. Howdy. Very nice site!! Guy .. Excellent .. Superb .. I’ll bookmark your blog and take the feeds additionally…I’m satisfied to locate so much useful information here in the article. Thank you for sharing.

  18. 189226 779003Conveyancing […]we like to honor other sites on the web, even if they arent related to us, by linking to them. Below are some internet sites worth checking out[…] 145088

  19. 694966 432720Hi, you used to write superb articles, but the last several posts have been kinda boring I miss your super writing. Past several posts are just a bit out of track! 994961

  20. Aw, this was an extremely nice post. Taking the time and actual effort to produce a very good article… but what can I say… I procrastinate a lot and don’t seem to get anything done.


Please enter your comment!
Please enter your name here