Reputation Management: You Can’t Afford a Slow Response to Negative Content

3D colourful people talking

Why is monitoring your reputation such an important part of online reputation management? Why do you need to know someone has said something negative almost the moment that it happens?

Because thirty seconds after that piece of content has gone up, 100 people have probably seen it. In thirty more seconds, several of them have shared the content with someone else. A truly controversial or negative piece of information tends to spread across the Internet like wildfire.

In three or four days so many people have seen that negative content that you might have an uphill battle ahead of you if you want to salvage your reputation later. After all, you can have a piece of content buried or you can have it removed—but people still remember, which means there’s still going to be an impact on your bottom line.

Compare this scenario to the business who has invested in a 24/7 monitoring service, one that monitors not only Google, but various review sites and social channels as well.

The second business can spring into action when they see a problem, applying the most appropriate response to the situation. They’ll be able to handle this even better if they’ve already crafted a response plan which outlines how you will deal with different types of situations as they arise.

If you’re using the services of a professional reputation management company they’ll handle the monitoring and the response for you. But someone has to keep watch.

Some people don’t monitor their reputation because they’re in denial. They either believe that nothing will go wrong, or they are afraid to hear what’s being said about them. This is a grave mistake.

The chances that your business will never have to deal with a reputation problem are slim-to-none. 83% of all businesses are going to face some sort of reputation issue in the next 5 years. Going 5 years without a reputation problem is lucky. Going 10 years without one is akin to winning the lottery.

So the question is not whether or not you are going to face a crisis. The only question is whether or not that crisis is going to be handled well enough to keep you in business. You can’t handle what you don’t know about, so set up some sort of monitoring strategy or tap into a good monitoring service today.

Need to learn more about reputation management? Try these posts on Project Eve:

Reputation Management: How to Develop a Blog Comment Policy

Reputation Management: Should You Accept Comments on Your Blog?

How to Buy a Domain and How it Helps You Protect Your Online Reputation

Reputation Management Firms vs. SEO Companies -What is the Difference?

Is Google Auto-Suggest Ruining Your Reputation?

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 350,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. The particular Windrider look at coming from Breitling features a dome designed the queen’s as well as bezel with riders an eye (compact square, raised an eye installed inside the frame on the Three, Six, Being unfaithful, and Twelve position). The particular Chronomat Advancement through Windrider collection may be the best-selling Breitling observe.

  2. 118916 833426Excellent internet site you got here! Yoo man wonderful reads, post some more! Im gon come back so much better have updated 336103

  3. 911192 894409Hello there! I could have sworn Ive been to this blog before but soon after checking by way of some with the post I realized its new to me. Anyhow, Im surely glad I discovered it and Ill be bookmarking and checking back frequently! 889678

  4. 180890 864777I dont normally look at these kinds of sites (Im a pretty shy person) – but even though I was a bit shocked as I was reading, I was surely a bit excited as effectively. Thanks for giving me a big smile for the day 98265

  5. There is a kind of love that obviously wants to give up, but can’t give up; there is a kind of love, knowing that it is suffering, but can’t hold back; Can’t take it back already.

  6. 219437 261022I come across your webpage from cuil and it is high quality. Thnkx for giving this sort of an incredible article.. 220591

  7. Sometimes, we are not waiting for someone or anything, we are waiting for time, waiting for time to change ourselves. 2. If someone in your life wants to step you under your feet, don’t think that life has mistreated you.

  8. No one can take away time, but time can take away anyone. Spring has spring warmth, summer has summer fiery, autumn has autumn harvest, winter has winter cold, learn to enjoy life!

  9. 77998 459805You wouldnt feel it but Ive wasted all day digging for some articles about this. You might be a lifesaver, it was an excellent read and has helped me out to no end. Cheers! 776476

  10. If there is a friend in the horizon, the heart will fly; if there is hope in the heart, laughter will be refreshing; if there is a fate in life, dreams will last; if there is always a greeting, friendship will set sail.

  11. 604478 271166Good V I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. 661338

  12. Excellent way of telling, and good article to take information regarding my presentation subject matter, which i am going to present in institution of higher education.

  13. 257575 158327appreciate the effort you put into finding us this info. Was looking on google and discovered your post randomly. 655623

  14. 623793 166607The next time I just read a weblog, I truly hope which it doesnt disappoint me up to this one. Get real, Yes, it was my choice to read, but I personally thought youd have something interesting to convey. All I hear can be a handful of whining about something you can fix in the event you werent too busy trying to uncover attention. 608140

  15. 405944 935545I like the valuable information you supply within your articles. Ill bookmark your blog and check again here regularly. Im quite certain Ill learn a lot of new stuff appropriate here! Great luck for the next! 830930

  16. 296168 449726Private Krankenversicherung – Nur dann, wenn Sie sich fr die Absicherung ber die Rentenversicherung entschieden haben, dann knnen Sie sich sicher sein, dass Sie im Alter so viel Geld haben, damit Sie Ihren Lebensstandard halten knnen. 945970


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.