Content is the obvious lifeblood of any blog.
It’s what brings readers to your site and it’s also what keeps them coming back. Yet, some of your best writing gets covered up when you publish new posts. Sure, your most loyal readers will keep reading but that’s still lots of good content that is now virtually invisible.
So why not repackage your best older stuff and sell it on your blog?
I’ve created three collections of eBooks so far in my blogging career. And while I can’t say I’ve made millions, I have sold enough to make a decent profit and got two very well-paid speaking gigs from my self-published masterpieces. While I have no idea what kind of profit you could make, your old content is the perfect opportunity to start monetizing your blog.
Indie eBooks are Huge Sellers
Although eBook sales have leveled off in recent years, there is still plenty of room for independent authors. In 105 Side Business Ideas You Can Start Today, Nicole Yingling shares her thoughts on eBooks:
“Making eBooks is an excellent way to get your work out into the world and make a buck on the side. In fact, self-published eBooks account for 22% of all eBooks purchases in the United States.”
Of course, you could bundle your posts into an eBook and sell it on Amazon. That’s not a bad idea, but the competition is fierce. Instead, cut out the middleman and create a sales stream on your blog.
Your Readers Show You What’s Most Popular
It’s very easy to check your blog’s stats to understand your most popular categories. You’ll see what content they love and what didn’t quite engage your audience. This doesn’t mean it’s bad content, just that it may need to be repackaged or slightly re-written to catch their eye.
Laura Powers sells a wide variety of eBooks from her blog, Healing Powers. Of course, her already loyal readers are the first people to buy her stuff. Although she writes on different topics, including recipes and health issues, all her eBooks focus on mystical topics. This is a clear indication that these are her reader’s favorite topics.
Revise and Repackage
It’s not as easy as gathering all your old posts into one shiny new eBook. Rather, you’ll have to revise your posts into a comprehensive new package. And it’s also a good idea to throw in something new to entice readers to buy.
Here are a few things you could add:
- A new list, guide or calendar
- Updated stats or recommendations
- A step-by-step outline of a new system or process
- A revised action plan
Your goal is to use your old content as the foundation of your new eBook but spice things up with something that readers really want. You know your content and readers best, so create something new and exciting that they can’t pass up.
It’s Not Old, Just Overlooked
You love creating content or you wouldn’t have started your blog in the first place. But now that you have all this content, why not see if you could sell it?
I never thought I’d be a blogger, but I’m really glad I started. Even after I started blogging, I never considered myself a writer. And I certainly never thought I’d make any money selling eBooks. Yet, here I am. That’s how this process works.
Selling your older content is one way personal blogs evolve into real businesses. Revamping and repackaging your content won’t be that difficult and it may be exactly what takes your blog from hobby to a profit-making machine.