Running in Heels

Tina B. in heels

It is without doubt or question that the year 2013 was an overwhelming success for women. In December alone, we saw Marjorie Scardino take a seat on Twitter’s executive board and Mary Barra was named GM’s new CEO. To top it off, a pop-star named Beyonce’ just happen to drop an album with no marketing and sold one million albums in less than a week.

Yes, women are indeed moving and shaking things up in all industries. And they are not shying away from leadership. For so long, strong leadership has been marketed with the surrounding idea that you have to be tougher than nails, show no emotion and never show any weakness. These attributes have always been associated with men (although, there are women who possess these qualities as well). When women have displayed such qualities, it usually has resulted in some sort of negative feedback due to the double standards ingrained in our society of dichotomous roles. When men in leadership have displayed these qualities, they have been commended for strong leadership skills and even encouraged that the less emotion they show, the better for the bottom line.

During my time in corporate America, it was quite normal for my male boss at that time to handle a situation without any compassion for those involved. As a female employee, I often felt like showing any emotion would weaken my opportunities for leadership and management.

Turning this concept of hardcore leadership completely on it’s head is an article that was published by Forbes Woman. The piece was titled, Leadership is About Emotion. The article details how the true face of leadership is filled with the attributes of emotional intelligence, honesty, continued learning, and collaboration just to name a few. The piece was not targeting women as the only suitable candidates for leadership, however after reading it, I couldn’t help but to think how the qualities listed were things that come naturally to most women.

Women are natural nurturers who delve into our emotions and instincts to make most major decisions,work with people and maintain relationships. While this may not describe all women, a good majority of them know how to transcend a task or project at hand and really tap into the emotions of a co-worker, subordinate or even the community they’re in. Women lead courageously with emotion and thought that is unparalleled.

It’s high time that women can hold positions such as an executive board member, CEO, VP or anything else they aspire to be while still holding onto the innate skills, abilities and talents that come naturally to them. No longer should they try to change who they are or “toughen up” in an attempt to be something inauthentic. When you are strong and brave enough to be aware of not only your emotions but the emotions of others and respond accordingly with compassion and integrity, that is when you are truly ready for leadership.

By Tina B.

Tina Terrell Brown is a lifestyle, brand and marketing consultant, researcher and blogger. Visit her blog at

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 574848 659648This is a great topic to speak about. Sometimes I fav stuff like this on Redit. This post probably wont do effectively with that crowd. I will probably be certain to submit something else though. 927594

  2. 263928 6151It is a shame you dont have a donate button! Id most definitely donate to this outstanding web internet site! I suppose inside the meantime ill be pleased with bookmarking and putting your Rss feed to my Google account. I appear forward to fresh updates and will share this blog with my Facebook group: ) 121235

  3. Youre so cool! I dont suppose Ive read something like this before. So nice to seek out someone with some authentic ideas on this subject. realy thank you for beginning this up. this website is something that is needed on the net, somebody with a bit originality. useful job for bringing something new to the web!

  4. Hey there, I think your site might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

  5. I have noticed that of all kinds of insurance, health insurance coverage is the most dubious because of the struggle between the insurance company’s duty to remain making money and the consumer’s need to have insurance policy. Insurance companies’ commission rates on wellbeing plans are low, consequently some corporations struggle to profit. Thanks for the ideas you share through your blog.

  6. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such great information being shared freely out there.


Please enter your comment!
Please enter your name here