Sales Tactics for Any Career or Cause

You don’t have to have a career in sales in order to employ the benefits of selling your ideas or other communication strategies. In fact, the lessons that one can learn from sales can appeal to any arena. Here are just a few things you can learn from sales, and if you are already in sales, then you know the benefit and perhaps the philosophy can further your own endeavors.

1) The Joneses Effect: Creating a desire to be like those around you. Expand on how they have benefited.

Your neighbors have already benefited from…
Many in your area have made the switch…
A lot of people are already started to see how this benefits them…
I’ve seen a lot of people decide to go this route….
Someone recently expressed the same thing to me and…
Many thought that about that product/service/opportunity/experience but then they learned…

2) Sense of Urgency: There’s a reason why many advertisements say “Act Now” and have temporary savings/special offers. Someone who would not typically have become a buyer may suddenly experience that sense of urgency.

Now is the best time to act on this opportunity…
It may not be around or the same way later…
A lot is changing so it’s good to grab onto a good thing quickly…
It’s only being offered right now…
Spots are going quickly/people are grabbing onto this quickly…

3) In Your Best Interest: Figure out what a person is satisfied with and dissatisfied with before offering a solution. This builds rapport and helps you to figure out what a person needs.

What are you doing/using right now…
Does this work for you? Why or why not?
What do you like or dislike about what you are currently doing/using?

With these three methods, you create an understanding that what you want someone to commit to is being done by others, only available for a limited time and in their best interest. Whether you go into sales and marketing or not, these communication tactics can help you achieve your networking, persuading and/or recruiting objectives.

Good luck.


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