How to Test Keywords SEO In 3 Easy Steps

SEOBefore we all dove into the holidays, I, COLIBRI, wrote a post about how to choose keywords for search engine optimization (SEO). Take a minute to refresh your memory here before you go onto learning how to test keywords.

Okay. Now let’s move onto to how to test the keywords you worked so hard to find!

How To Test Keywords In 3 Easy Steps

Testing keywords is actually the fun part. It’s surfing the internet with a good excuse.

You will learn about your competitors while getting ideas and inspiration. So be sure to have Evernote, or a good, old-fashioned pad of paper on hand to record your ideas.

Step 1: Download an SEO App

I use SEO Quake.

Once you have installed your app, you can begin to actually test your words.

Step 2: Search Google

Enter your keywords, one at a time, into the Google search box (found in the upper right hand of most computer operating system interfaces):

ScreenShot20130108at7.23.25PM

  • Releveance. Relevance means the searches that give you expected results and results that match your site. For example, if you search for yoga pants you expect to get yoga pants. However, if you search for something trickier, like community management, you might get a list of housing development associations instead of social media managers. You want words that help people find what you are actually offering.
  • Low competition. You want competitors with lower PageRanks.

Time Out! What Exactly Is PageRank?

In a nutshell, PageRank, not named, as I, COLIBRI, thought, after web pages, but after Larry Page, one of the key contributors to Google’s search algorithm. Algorithm is, I know, a fancy word. What it basically means is the math behind how links and websites are valued by Google.

You probably know everyone wants to be on the first page of Google search results. Well, Larry is a clever guy and he and some colleagues figured out a way of taking all of the millions of links you find on the web and deciding which links are most important.

Just so you know, experts don’t think that PageRank tells us, really, which links or websites are actually best. PageRank has to do with, among many other things, how many sites link to yours.

How To Increase PageRank will be covered in another post. So don’t worry! I, COLIBRI, have your back.

For now, look at the left side of this screenshot to see where you can find PageRank. Yoga Journal’s PageRank for this link is PR: 5.

ScreenShot20130108at4.30.56PM (1)

If you want all the gritty details of how Larry and his friends created PageRank, follow this link and learn the history and the mathematics behind it all. (But then come back so you can get down to business!)

Ready? Let’s get back to business.

So, PageRank is valued on a scale of 0 to 10. If you find that your keyword yields sites with PageRanks of mostly 3s and above, this keyword is not for you! Move on!

  • Traffic. If no one is searching for your keyword, you may have a problem. In general, you need to choose terms that at least some people putting into that little Google search box.
  • Highly targeted. On the other hand, if very few people are searching for your keyword, but it is highly targeted to the needs of your audience, you may have a search engine hit on your hands.
  • Commercial value. You need to choose words that appeal to people who are looking to buy (or take whatever action you would like them to take, such as sign up for your email newsletter).

Here’s what I mean:

Let’s say I, COLIBRI, am a certified yoga teacher (I am) and am launching a yoga related e-commerce shop (I am). If I optimize for the keywords ardha candrasana (one of my favorite yoga poses), do you think people expect to be sold yoga pants?

No. Most likely they are looking for information such as how to do this pose or what ardha candrasana means in English (FYI, it means half moon pose).

Although the keywords ardha candrasana have some traffic, they don’t have commercial value because ardha candrasana is not something people buy.

As you can see, there’s a lot to think about. Take your time and select keywords you think fit into the above considerations.

Step 3: Use Your Intuition To Make Decisions

I know it seems a little confusing and you wonder how you will get it down. Here’s what you need to remember:

Testing keywords is part science and part art. That means you can use your common sense and your intuition. Do you your best and then take an educated, intuitive guess.

You are learning, so it’s okay to make mistakes. See my post on iteration to learn why bright and beautiful women like you get going and make corrections as they go.

Next Steps

I will teach you how to increase your PageRank and how to make adjustments in your SEO strategy as needed. SEO is not a quick fix. Be willing to learn as you go and you will be just fine.

Your Turn

Questions? Comments about choosing and testing keywords? Let us know!

SEO COLIBRI Style is a how-to series created especially for Project Eve explaining SEO (search engine optimization) for beginners like her. COLIBRI is consulting with fellow Project Ever Wanda Anglin of SEO Buzz to make it happen.

Anna is a Contributing Editor at Project Eve as well as a solopreneur and the founder of ANNACOLIBRI, an e-business specializing in tech savvy coaching for women and internet publishing. She knows and loves writing about content marketing (with an emphasis on values-based marketing), web presence, solopreneurship, alternative healthcare, spirituality/yoga, (single) parenting and topics related to older adults. Community building is also an important to her; she is a founding member of the San Francisco Eves. She believes some of her best ideas grow out of offline conversations. If you have story ideas or tips, please e-mail her at: [email protected] You can also follow her at @annacolibri. at: www.twitter.com/annacolibri

165 COMMENTS

  1. When I initially left a comment I appear to have clicked the -Notify me when new comments are added- checkbox
    and from now on whenever a comment is added I recieve four
    emails with the exact same comment. There has to be a way you can remove me from that service?
    Cheers!

  2. I’m extremely impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you modify it yourself?
    Anyway keep up the nice quality writing, it’s rare to see a great blog like this one these days.

  3. Outstanding post however , I was wondering if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further.
    Appreciate it!

  4. Hi! Quick question that’s completely off
    topic. Do you know how to make your site mobile friendly?
    My weblog looks weird when viewing from my apple iphone.
    I’m trying to find a template or plugin that might be able to fix this problem.
    If you have any suggestions, please share. Many thanks!

  5. Write more, thats all I have to say. Literally,
    it seems as though you relied on the video to make your point.
    You definitely know what youre talking about, why throw away your intelligence on just posting videos to
    your weblog when you could be giving us something enlightening to read?

  6. Nice blog! Is your theme custom made or did you download
    it from somewhere? A theme like yours with a few simple tweeks
    would really make my blog shine. Please let me know
    where you got your design. Kudos

  7. I’ve been exploring for a little bit for any high quality articles or blog posts on this sort of area .
    Exploring in Yahoo I at last stumbled upon this website.
    Reading this info So i’m satisfied to show that I have an incredibly
    just right uncanny feeling I discovered just what I needed.
    I so much certainly will make certain to do not forget this web site and give it
    a glance on a continuing basis.

  8. I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes
    it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?

    Fantastic work!

  9. Nice post. I was checking continuously this blog and I’m impressed!
    Very useful info particularly the last part :) I care for such information a lot.
    I was seeking this certain info for a very long time.
    Thank you and good luck.

  10. I know this if off topic but I’m looking into starting my own blog and was curious what all
    is required to get setup? I’m assuming having a blog like
    yours would cost a pretty penny? I’m not very internet
    savvy so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.

    Many thanks

  11. Somebody essentially help to make seriously articles I would state.
    This is the very first time I frequented your web page and so far?
    I surprised with the analysis you made to make this particular submit incredible.
    Magnificent job!

  12. Hello, of course this piece of writing is truly
    fastidious and I have learned lot of things from it concerning blogging.
    thanks.

  13. Sweet blog! I found it while searching on Yahoo News. Do you have
    any tips on how to get listed in Yahoo News? I’ve been trying
    for a while but I never seem to get there! Thanks

  14. What’s up i am kavin, its my first occasion to commenting anywhere,
    when i read this paragraph i thought i could also make comment
    due to this good piece of writing.

  15. Good way of describing, and pleasant paragraph to obtain facts on the topic of my presentation subject matter,
    which i am going to deliver in university.

  16. Howdy great website! Does running a blog like this take a massive amount work?
    I’ve very little understanding of computer programming however I had been hoping to start
    my own blog soon. Anyways, should you have any recommendations
    or techniques for new blog owners please share. I know this is off subject however I simply had to ask.
    Kudos!

  17. Oh my goodness! Incredible article dude! Thank you, However
    I am going through issues with your RSS. I don’t know the reason why I cannot join it.
    Is there anybody else having identical RSS problems?
    Anyone that knows the solution can you kindly respond?
    Thanks!!

  18. obviously like your website however you have to test the spelling on quite a few of your posts.
    A number of them are rife with spelling issues and I find it
    very bothersome to inform the reality however I’ll certainly come back again.

  19. I don’t know if it’s just me or if everybody else experiencing problems with your
    site. It appears as though some of the text on your
    content are running off the screen. Can somebody else please provide feedback and let
    me know if this is happening to them as well?
    This might be a issue with my internet browser because I’ve had this happen previously.
    Thanks

  20. Thank you, I have recently been looking for information approximately
    this subject for a while and yours is the best I have came upon so far.

    However, what about the bottom line? Are you
    certain about the supply?

  21. Heya! I just wanted to ask if you ever have any problems
    with hackers? My last blog (wordpress) was hacked and I ended
    up losing a few months of hard work due to
    no back up. Do you have any solutions to prevent hackers?

  22. Howdy! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard
    on. Any suggestions?

  23. You actually make it seem so easy with your presentation but I find this matter to be really
    something which I think I would never understand. It seems too complicated and extremely broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

  24. It is appropriate time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I want to suggest you few interesting things or advice.

    Maybe you can write next articles referring to this article.

    I wish to read more things about it!

  25. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy reading your
    blog and I look forward to your new updates.

  26. I’ll right away grasp your rss feed as I can’t to find your email subscription hyperlink
    or newsletter service. Do you’ve any? Please allow me recognise so that I may subscribe.
    Thanks.

  27. I love what you guys are usually up too. This sort of clever work and
    exposure! Keep up the wonderful works guys I’ve added you guys
    to our blogroll.

  28. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog
    posts. Anyway I will be subscribing to your augment and even I achievement
    you access consistently fast.

  29. Fantastic beat ! I would like to apprentice even as you amend your website, how could i subscribe for a blog web site?

    The account helped me a appropriate deal. I had been a little bit acquainted of this
    your broadcast provided vibrant transparent concept

  30. Hello! Would you mind if I share your blog with my facebook group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Thank you

  31. Do you have a spam problem on this site; I also am a blogger, and I was curious about your situation; many of
    us have developed some nice practices and we are looking to exchange solutions with others, why not shoot me an e-mail if interested.

  32. I don’t even know how I ended up here, but I thought this post was good.

    I don’t know who you are but certainly you are going to a famous blogger if you aren’t already ;) Cheers!

  33. Fantastic blog you have here but I was curious if you knew
    of any discussion boards that cover the same topics discussed here?
    I’d really like to be a part of community where I can get
    feedback from other experienced people that share the same
    interest. If you have any suggestions, please let me know.
    Bless you!

  34. I’m curious to find out what blog system you have been using?
    I’m experiencing some minor security problems with my
    latest website and I would like to find something more risk-free.
    Do you have any suggestions?

  35. I do not even understand how I ended up right here, however I believed this submit used to be good.
    I do not recognise who you might be but certainly you are going to a famous blogger if you aren’t already.
    Cheers!

  36. Howdy are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up my own. Do you need any
    html coding expertise to make your own blog? Any help would be really appreciated!

  37. My spouse and I stumbled over here coming from a different website and thought I might
    as well check things out. I like what I see so now i’m following you.

    Look forward to looking into your web page for a second time.

  38. An interesting discussion is price comment. I believe that you need to write more on this matter, it might not be a taboo subject however usually people are not sufficient to speak on such topics. To the next. Cheers

  39. Hey there, You’ve done a great job. I’ll certainly
    digg it and personally suggest to my friends.

    I’m confident they will be benefited from this web
    site.

  40. Wonderful work! This is the type of info that should be shared around the net.
    Disgrace on Google for no longer positioning this submit higher!

    Come on over and talk over with my website .
    Thanks =)

  41. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently quickly.

  42. It’s the best time to make some plans for the long run and it is time to be happy.
    I’ve learn this post and if I may I desire to suggest you few interesting things
    or advice. Perhaps you could write next articles regarding this article.
    I want to learn more things about it!

  43. Thanks for the good writeup. It actually was once a entertainment account it. Look complicated to more added agreeable from you! However, how can we keep in touch?

  44. Generally I do not read post on blogs, however I wish to say that this write-up very forced me to try and do it! Your writing style has been amazed me. Thank you, very great article.

  45. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove me from that service? Thank you!

  46. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove people from that service? Cheers!

  47. You are so awesome! I do not believe I’ve truly read anything like this before. So good to find another person with a few genuine thoughts on this subject matter. Seriously.. thanks for starting this up. This web site is something that’s needed on the internet, someone with a bit of originality!

  48. Howdy! I could have sworn I’ve been to this blog before but after looking at many of
    the posts I realized it’s new to me. Anyways, I’m definitely pleased I came across it and
    I’ll be book-marking it and checking back often!

  49. One thing is the fact one of the most prevalent incentives for applying your credit cards is a cash-back or rebate present. Generally, you get 1-5 back for various expenditures. Depending on the cards, you may get 1 in return on most expenses, and 5 again on expenses made in convenience stores, gasoline stations, grocery stores in addition to ‘member merchants’.

  50. 104700 459578You ought to be extremely astute at research and writing. This shows up inside your original and special content. I agree along with your primary points on this subject. This content need to be seen by more readers. 586155

  51. When I originally left a comment I appear to have
    clicked on the -Notify me when new comments are added- checkbox and from
    now on every time a comment is added I receive four emails with the exact same comment.
    Perhaps there is a means you are able to remove me from that
    service? Thank you!

  52. Thanks for your article on the vacation industry. I might also like to add that if you’re a senior contemplating traveling, it truly is absolutely crucial that you buy travel cover for elderly people. When traveling, golden-agers are at high risk being in need of a medical emergency. Obtaining the right insurance plan package in your age group can safeguard your health and provide you with peace of mind.

  53. Terrific work! That is the kind of information that are supposed to be shared across the web. Shame on Google for no longer positioning this post higher! Come on over and visit my web site . Thank you =)

  54. Very great post. I just stumbled upon your blog and wished to say that I’ve really loved surfing around your weblog posts. In any case I’ll be subscribing on your feed and I am hoping you write again soon!

  55. Spot on with this write-up, I actually suppose this website wants far more consideration. I’ll most likely be again to read much more, thanks for that info.

  56. In line with my observation, after a in foreclosure home is marketed at a bidding, it is common for the borrower to still have a remaining unpaid debt on the mortgage. There are many loan providers who aim to have all charges and liens repaid by the following buyer. Having said that, depending on certain programs, restrictions, and state laws and regulations there may be a few loans that aren’t easily settled through the transfer of financial loans. Therefore, the responsibility still lies on the consumer that has obtained his or her property foreclosed on. Many thanks sharing your opinions on this blog site.

  57. What i do not understood is actually how you’re not actually much more well-liked than you may be right now. You are very intelligent. You realize therefore considerably relating to this subject, made me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it’s one thing to accomplish with Lady gaga! Your own stuffs nice. Always maintain it up!

  58. Hello, i think that i noticed you visited my website thus i got here to “return the want”.I’m attempting to to find things to improve my website!I suppose its adequate to make use of a few of your ideas!!

  59. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

  60. I have observed that in video cameras, special sensors help to focus automatically. Those sensors associated with some digital cameras change in contrast, while others work with a beam of infra-red (IR) light, particularly in low light. Higher standards cameras at times use a combination of both programs and will often have Face Priority AF where the digicam can ‘See’ a face while keeping focused only upon that. Many thanks for sharing your notions on this blog site.

  61. Hello, i think that i noticed you visited my weblog thus i got here to “go back the prefer”.I’m trying to find issues to improve my site!I suppose its adequate to use a few of your ideas!!

  62. I’m impressed, I have to say. Actually rarely do I encounter a blog that’s both educative and entertaining, and let me let you know, you may have hit the nail on the head. Your thought is outstanding; the difficulty is something that not sufficient individuals are talking intelligently about. I’m very comfortable that I stumbled across this in my seek for something relating to this.

  63. I just like the valuable information you supply in your articles. I will bookmark your blog and test once more right here frequently. I am rather certain I will be informed lots of new stuff proper here! Good luck for the following!

  64. Hey just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  65. 325351 505351Oh my goodness! a wonderful post dude. Thank you Even so I will be experiencing issue with ur rss . Dont know why Can not subscribe to it. Will there be any person obtaining identical rss dilemma? Anybody who knows kindly respond. Thnkx 774562

  66. 714834 927887When I initially commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get four emails with exactly the same comment. Is there any manner you possibly can take away me from that service? Thanks! 520106

  67. Thank you for a very informative blog. Where else may I get that kind of information written in such a perfect method? I have a project that I’m just now operating on, and I have been on the look out for such info.

  68. I have observed that online diploma is getting popular because getting your degree online has developed into a popular option for many people. Many people have never had a possibility to attend a regular college or university however seek the increased earning potential and career advancement that a Bachelor’s Degree grants. Still other individuals might have a diploma in one training but would wish to pursue another thing they now have an interest in.

  69. Via my investigation, shopping for consumer electronics online can for sure be expensive, however there are some tips and tricks that you can use to acquire the best bargains. There are constantly ways to find discount deals that could help to make one to have the best electronic products products at the lowest prices. Thanks for your blog post.

  70. My brother recommended I might like this web site. He was once entirely right. This publish truly made my day. You cann’t consider just how a lot time I had spent for this info! Thank you!

  71. I’ve been surfing online more than three hours nowadays, yet I never found any interesting article like yours. It is beautiful value enough for me. In my view, if all website owners and bloggers made excellent content as you probably did, the internet shall be much more useful than ever before.

  72. I am really glad I’ve found this information. Today bloggers publish just about gossips and internet and this is really annoying. A good website with exciting content, that is what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Can not find it.

LEAVE A REPLY

Please enter your comment!
Please enter your name here