Building a site which generates income successfully is something which can fall flat on its face at the very first hurdle if you’re not careful … and that hurdle is hosting. The act of signing up to the most appropriate host for your site is not just a matter of costs, speed and memory: with the recent innovations in SEO hosting coming into their own since Google’s Penguin/Panda pandemonium, maintaining traffic and visibility is now a major consideration to online marketers. So how does SEO hosting shape up against shared hosting?
Unique Servers offering unique service:
Whilst shared hosting claims to keep a range of customer needs in mind, from hobby blogger to online entrepreneur, SEO hosting has been created to specifically meet the needs of internet marketers. One way it does this is by offering name servers which are unique for every new domain. The individuality of these domains helps to minimize the tracking of your online footprints by search engines. However, this is only successfully achieved within SEO web hosting, if you avoid having a common name server for each domain and instead sign up for unique name servers otherwise you’re simply signing up for the same service as shared hosting offers.
Safety against search engine discrimination
As above, thanks to the way IP addresses work within traditional web hosting any interlinking between sites owned by a single owner can be easily tracked by search engines. If they locate this ‘footprint’ your sites can easily be penalized and ‘hidden’ within search pages, reducing both visibility and potential traffic. By using alternative methods to give individual profiles to IP addresses, SEO hosting offers greater security for websites owned and interlinked by a single owner.
Entrusting your hosting to SEO specialists means that the packages on offer aim for optimum SEO performance and ranking. Additionally, SEO hosting companies support teams are on offer to assist not just with technical problems but, unlike shared hosting companies, they also welcome SEO-specific queries and will assist with SEO campaigns.
Distinct differences of the rDNS kind
SEO specialists know that not only is rDNS the method used by search engines to track website networks, but it’s also the method they will use to penalize websites which display the same rDNS records. This is where the unique services behind SEO hosting really assist webmasters, as they host unique rDNS for individual websites.
Geo Location is incredibly important for webmasters targeting specific geographic markets and SEO hosting offers optimization of your site to the location that you are aiming for. This allows a closer match between web content and web-based customers in the online marketplace, for example on-screen advertising might be tailored to provide the information a user might require at a ‘local’ level.
SEO hosting of a different class: the important C class:
With shared hosting, all of the websites owned by an individual are hosted from one IP address, meaning that search engines can identify (and penalize) multiple website users in respect of inter-linking. At its worst, this can mean that if one carefully built-up website is penalized, all other sites originating from that IP address will also be penalized. SEO hosting offers its own method of IP addressing, known as multiple C Class IPs, where the websites are hosted as ‘individuals’ within the owner’s C Class IP addresses.
As search engine algorithms develop and change, so is the face of website hosting, so it makes sense that traditional methods need to engage with changes in order to offer the best possible service to their clients. Happily though, SEO hosting demonstrates the first step in that change from traditional hosting, to a more tactical hosting for savvy webmasters and online marketers.