Simplicity for your Branding Rules

It’s the new year and my theme for 2014 is simplicity. I love some of this word’s synonyms and what they represent … straightforward, uncomplicated, humility. Some of our greatest inventors, scientists, philosophers and poets alike assert that simplicity is one of the most important qualities any work of art can demonstrate:

    • “Simplicity is the ultimate sophistication.”— Leonardo da Vinci
    • “Everything should be made as simple as possible, but not simpler.”— Albert Einstein
    • “Beauty of style and harmony and grace and good rhythm depend on simplicity.”— Plato
    • “Simplicity, simplicity, simplicity!”— Henry David Thoreau

Simplicity is facilitated by clarity. Clear thinking enables thoughtful, creative dialogue and helps identify a point of differentiation. Yet, making a brand simple can sometimes be very complicated. Counter intuitive perhaps, but true. Many organizations approach brand strategy with simplicity as a primary goal, only to find that simplifying the message is the most difficult job of all.

Need a new perspective or some clarity for your brand? Call us. As true in business as in life … why complicate things?

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

10 COMMENTS

  1. 340722 249930This sort of wanting to come to a difference in her or his lifestyle, initial normally Los angeles Excess weight weightloss scheme is really a large running in as it reached that strive. weight loss 502430

  2. Hi there I am so grateful I found your site, I really found you by mistake, while I was looking on Google for something else, Regardless I am here now and would just like to say thanks a lot for a remarkable post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the fantastic job.

  3. Thanks for the tips shared on your blog. Something else I would like to express is that losing weight is not information about going on a celebrity diet and trying to reduce as much weight as you’re able in a couple of days. The most effective way in losing weight is by acquiring it slowly and obeying some basic tips which can enable you to make the most from a attempt to drop some weight. You may recognize and be following many of these tips, yet reinforcing know-how never damages.

  4. Spot on with this write-up, I truly suppose this web site wants much more consideration. I’ll in all probability be again to read rather more, thanks for that info.

LEAVE A REPLY

Please enter your comment!
Please enter your name here