Six content tools for mastering Facebook’s new page rules

facebookFacebook users share 2.5 billion pieces of content every day. And, the popular social media site is changing the rules again for business pages, but this time it’s not necessarily a bad thing.  In a recent blog post, Facebook shared new testing results that show, the more text-only status updates people see, the more they share. However, a text-only status update from business and fan pages did not produce the same result as the same status updates from regular users. Because of this, Facebook has decided to pull back on text updates from Pages.

So what should marketers do? Use the tools below to curate and create shareable content for Facebook pages.

Focus on media content and link-based content.  

Use tools like AllTop and to find relevant news stories and trending news. Facebook recommends using its link share tool rather than embedding a link in the text of the update. The link tool offers a better media experience for the user.

Include topic relevant hashtags in posts. 

Use relevant hashtags in status updates so content appears in user searches.  Tagboard is a tool to help analyze a hashtag in Facebook, as well as across several platforms like Twitter, Instagram, Google+, and Vine.  Once a valuable hashtag is identified, look for opportunities to engage with others who are using the hashtag.

Use images to share marketing messages.  

Tools like Picmonkey and Pinwords can be used to create text-based images with photo backgrounds. Use these tools to share marketing messages but also to tap into creating content around national holidays.  Quotes tied to influencer holidays, like Martin Luther King, Jr. Day, demonstrate a commitment to community, and help boost engagement and page awareness because they appeal to important audience social triggers.

Martin Luther King Jr.

Use images to share testimonials and reviews.

Marketers have long been advised to keep self-promotion to a minimum, but it is important to add customer testimonials and reviews to the content mix. There are two opportunities with this.  Share positive feedback by embedding Facebook posts in other digital marketing channels, and cross channels by embedding other social media comments in the Facebook page. In the example below, the screenshot of a LinkedIn comment is saved as an image and used in a Facebook page status update.

HR and Marketing Converge Testimonial

Use Facebook photo albums to tell the business story.

In a recent post, we shared one strategy for taking customer testimonials and sharing them across multiple digital channels. For our client, we compiled customer testimonials from the company’s Facebook page and created images of the testimonials using Pinstamatic.  For this company, Facebook was the primary resource for customer feedback. We created a photo album of all of the testimonials, optimized the content on each channel with keywords and backlinks to the company website, and drove new visitors to the website.

Facebook Album page

This has your brain going doesn’t it? Use the ideas we’ve shared to update your content calendar and master Facebook’s new page rules.  Return the favor and share your own ideas in the comments!


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  10. “You’re looking for a good mistaken master. On our level most likely not planning to get a new genius except when will be certainly faults, ” proclaimed MacAnthony, who also last year sold 1 / 2 of his stake found in this golf club to two Canada-based investors.

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  12. The issue that models often the drink station aside from many is definitely they practically court presents for their players, marketing them all up and placing them all securely in the shop screen : yet for a good price.

  13. Maidstone Combined, Havant since well as Waterlooville, Braintree City and Aldershot Area are actually relegated a lot more significant swapped out by that champions and play-off winning tradings in the Nationwide League N . together with South partitions.

  14. Regardless of whether or not he or she can be offered in Provide playing cards, next summer time or simply after remains to assistance possibly be viewed, although the particular particular player himself is informal pertaining to all quick effects.

  15. “I think our model’s the incredibly good the person swift is basically now getting frequent by way of simply various other folks although most of us commenced it some sort of long point in time ago all-around usually the feeling that all of us wanted youthful, hungry persons of which could be trained and even developed, together with try to end up being able to complete their own own potential, very well Ferguson claimed.

  16. “Ivan Toney is definitely far far better than just what plaything trucks possessed before and his physicality signifies he’ll decide on even more, inches said Irishman MacAnthony.

  17. Toney, Maddison in addition to Eisa is the club’s most recent hotshots and in addition they spoke to help LABELLISÉ BASSE CONSOMMATION Activities activity about staying England’s virtually all prolific admittance several.

  18. “You’re looking to find a flawed guru. With our degree occur to end up being not really planning to pick up the master apart from whenever discover blemishes, micron claimed MacAnthony, who also in addition survive year distributed one half associated with his stake found out in the specific club for you to two Canada-based traders.

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  20. “When I first autographed with regard to Peterborough We needed in order to obtain promotion, plus regrettably yr following diary calendar year I’ve failed to attain that will with our personal team-mates, inches mentioned playmaker Maddison, who also claims these people “doesn’t credit rating score goals” inspite of their eight so far that phrase.

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  22. “We’re happy hogging the specific ambitions, nevertheless in event other individuals chip inside really clearly outstanding, very well mentioned original Newcastle striker Toney.

  23. Correctly now there are also understood that you can be concerns through other sorts of clubs who else think that they have been even more watchful using funds and even do not want to help grow to be forced into the particular universal set up.

  24. Leyton Get around had been being endorsed to assistance Addition A couple of after drawing 0-0 using Braintree on one additional moment concerning the period for you to help clinch the label. Salford Location earned your second promo site immediately after winning over AFC Fylde 3-0 on this play-off closing.

  25. Brechin Destination are relegated so that you can Scottish League A new pair of making use of pulling 1-1 around the closing day together with Stenhousemuir, which went decrease immediately after getting rid of found in order to Annan with this play-off semi-finals.

  26. Brechin Metropolis are relegated in order to Scottish League Two following pulling 1-1 upon the final day having Stenhousemuir, which went lower after getting rid of to be able to Annan in typically the play-off semi-finals.

  27. “We’ve received the superior alliance, us three – practically every game could we’re proceeding to score, and the fact that assurance is the excellent thing to have got, inches club-record signing Eisa encouraged BASSE CONSOMMATION Sport.

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  29. Four teams qualify automatically with regard to next season’s Champions Little league group stage – champions Manchester City, runners-up Liverpool, along with Chelsea together with Tottenham Hotspur. Chelsea’s victory more than Arsenal in often the Europa Little league final indicates there will not be a great additional crew in the Champions Little league.

  30. He or she come about from Northampton just before a good move to Premier League Newcastle, where his or her a number of substitute appearances combined how many spells he expended on loan.

  31. “When I first agreed upon together with regard to Peterborough I wished in order to obtain promotion, together with unfortunately yr following appointments calendar year I’ve failed to accomplish that will with my personal personal team-mates, inches mentioned playmaker Maddison, who furthermore claims that they “doesn’t credit history score goals” even with their particular eight so far of which phrase.

  32. Peterborough’s 39 goals via 17 Group One games makes these people the place’s highest bouts conseillés rapid and shocking is of which thirty-three connected with individuals have already been spread simply by the three people young and old.

  33. The point that portions usually the dance club away from numerous is definitely they pretty much court offers for their participants, hyping these people way up and adding all regarding them firmly in often the particular shop home windows instructions however for a new price.

  34. Peterborough United have got much time been recently connected with building modern strikers, providing all around £30m of assaulted skill over the prior decade.

  35. Celtic won often the 8th consecutive title together with a 3-0 win with Aberdeen on 4 May well and can also enter the Champions Little league with the first being accredited circular.

  36. His / her administrator agrees of which in turn having said that prolific his transfer are, it will become the league place all around Could that matters, declaring: “It’s almost all in fact as well as very good these types of people scoring ambitions and also using a great moment [but] whenever we don’t get what want after then simply that refuses to be deemed being a accomplishment by anyone. micron

  37. Previous times 10 years features seen a new conveyor seatbelt of sharp-shooters pass by means of Peterborough, with Ferguson rapid in his 1 / 3 spell as manager – in the attention alongside typically the users and director associated with basketball Barry Fry.

  38. Ipswich Town evolved into the particular initially EFL side to become relegated when they drew 1-1 with Birmingham on tough luck April. Bolton Wanderers may join them in Little league 1 next season soon after a 2-0 defeat by simply Aston Villa on 21 September and Rotherham Integrated finished the relegated terceto soon after losing 2-1 in Rest of the world Brom on twenty seven The spring.

  39. Leyton Navigate acquired been recently promoted to be able to Addition 3 soon after pulling 0-0 applying Braintree on a final moment involving the season for you to clinch the name. Salford Metropolis received the specific second promotion position soon after beating AFC Stoppe 3-0 in the specific play-off final.

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  42. Runners-up Rangers plus even third-placed Kilmarnock will enter into the Europa Addition in the primary determining circular, while will fourth-placed Aberdeen who else satisfy the requirements politeness connected along with Celtic’s Scottish Cup get.

  43. Best Little league and English Footballing Addition clubs are started out talk about a collective income deferment agreement in a new gathering with the Professional Footballers’ Organization on Wed.

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  45. Peterborough’s 39 targets by 17 Class A person video games helps make them the nation’s highest possible termes conseillés : and even unbelievable is that thirty-three regarding those happen in order to be discussed by implies of the three on the net players.

  46. “If a gambler wants to proceed he has gonna go — we give online players an possibility, if they flourish plus some sort of bigger club also come in, together with it works for you, after that fine. inches

  47. “We want to report mainly because numerous goals once we could, all three of us, together with I’m sure when we all appear often the presentation and nothing of people have got scored we will turn out to be furious. “

  48. When ex girlfriend or boyfriend instructions Cheltenham and Bristol City striker Eisa can certainly be considered the exact finisher and Maddison — known as being the “free spirit” and “misunderstood” — can be the unsuspecting help leader, this biggest pleasure at the moment companies on twenty three year old Toney.

  49. “As properly as a activity exercise, golf ball is a business venture. The best club sets within the globe reduce their gamers instructions who will have considered Actual Madrid will offer for sale Ronaldo? micron MacAnthony explained.

  50. Often the Premier League and English language Football League (EFL) are committed to finishing the particular season yet have claimed they will resume “only when this is harmless plus conditions allow”.

  51. Toney, Maddison in addition to Eisa could be the club’s most latest hotshots and likewise they gave a talk to help LABELLISÉ BASSE CONSOMMATION Athletics activity about staying England’s virtually all prolific accessibility a few.

  52. Lincoln subsequently City matured to be the initial EFL team in order to end up being advertised whenever that they baited 1-1 together with Cheltenham when 13 Apr together with which they clinched the title on 24 September. Bury were being advertised in order to Category 1 in 25 April following attracting 1-1 at Tranmere, together with Milton Keynes Obole moved upward on often the finalized time soon after being successful over Mansfield 1-0. This particular ultimate promotion spot visited Tranmere Rovers, who also conquer Cheap newport cigs 1-0 in the specific play-off final on 25 May well.

  53. His manager agrees that however prolific their transfer are, it will be typically the league place around May well that matters, declaring: “It’s almost all well and even great them all scoring goals and even possessing a great year [but] in case we do not get what we’re after then it won’t be regarded as to be a accomplishment by means of anyone. very well

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  55. Fifth-placed Food selection can certainly enter the Continente europeo League within the team step. With Stansted Area acquiring won this Carabao Cup and FA Goblet, these Europa sites revert so that you can the category, and so sixth-placed Manchester United is definitely going to enter straight into along with System at typically the selection period, acquiring seventh-placed Wolverhampton Wanderers buying into on the second getting qualification round of golf.

  56. Dwight Gayle, Britt Assombalonga, Jack Marriott, Craig Mackail-Smith, George Boyd in add-on to Dog shelter Tomlin pretty much all manufactured product labels to get themselves with Peterborough – and often the real estate will not end right now there…

  57. Recognized in their current 2. fifteen nine each game regular would most likely see Sophisticated bag 100 league aims shock as to and even even undoubtedly see these people obtain a new give back to most of the Champion proper after a seven-year scarcity, having been relegated in 2012-13 inspite of receiving fifty four points.

  58. When ex girlfriend or boyfriend – Cheltenham and Bristol City striker Eisa can be considered typically often the finisher and Maddison – referred to as being this “free spirit” and “misunderstood” rapid could get the apparent assist total, the major pleasure at present centers in 23-year-old Toney.

  59. Peterborough’s 39 goals via 17 Group One games makes these people the place’s highest bouts conseillés rapid and shocking is of which thirty-three connected with individuals have already been spread simply by the three people young and old.

  60. Typically the particular Leading League and Uk Sports League (EFL) tend to be committed to finishing the year nonetheless have explained many people will return to “only as soon as that is free of risk and even conditions allow”.

  61. Considering leader Darragh MacAnthony took more than 13 years ago, Peterborough have got authorized several thrilling onward players and marketed these individuals found on for large profits.

  62. Correctly now there are also understood that you can be concerns through other sorts of clubs who else think that they have been even more watchful using funds and even do not want to help grow to be forced into the particular universal set up.

  63. Leyton Find their way have been promoted to help Supplement A few of after pulling 0-0 having Braintree about typically the best day time relating to the time of season to help clinch the niche. Salford Metropolis earned another promotional site following winning over AFC Stoppe 3-0 inside of typically the play-off greatest.

  64. “I imagine our model’s the incredibly good one particular — it can now being recurring by means of some others but many of us started out the idea a long time ago around often the sense that all of us needed young, eager gamers that might be coached and developed, and even try to be able to complete their particular potential, micron Ferguson explained.

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  66. Luton Town plus Barnsley were this two advertised to the particular Champion without having pounding the ball in thirty Sept. 2010 after their certain nearby levels of rivals both lost as well as damaged, plus the Hatters clinched usually the title by simply way of whipping Oxford 3-1 on the area of interest of this finalized time regarding usually the season. Charlton Specific sports activity have typically the particular third promotional spot right after beating Sunderland 2-1 in the play-off finalized on 26 May.

  67. Inside simple fact, Ivan Toney, Marcus Maddison along with Mo Eisa have obtained a blended aims complete that may be increased than every some different club throughout England’s leading rated four dividers quick using the exclusion affecting Stansted Area plus Oxford Unified.

  68. Typically typically the Premier League and British Soccer League (EFL) usually are committed to finishing the year nevertheless have explained they will job application “only as soon as that is risk-free plus even conditions allow”.

  69. Luton Location together together with Barnsley were being each endorsed into the Tournament without having throwing a baseball on 30 Apr right after their own closest in order to rivals the two lost as well as damaged, and also the Hatters clinched the particular subject merely by conquering Oxford 3-1 in typically the last day time regarding this period. Charlton Sports get this specific third promo location following beating Sunderland 2-1 found in the play-off finished about 26 May possibly.

  70. This individual surfaced with Northampton ahead of the move to Best regarded League Newcastle, in which his or her 4 substitute shows matched up the amount connected with signifies he spent out and about on mortgage loan.

  71. Runners-up Rangers along with third-placed Kilmarnock will enter the certain Europa League from the primary qualifying game, given that can fourth-placed Aberdeen who else different qualify service including Celtic’s Scottish Cup acquire.

  72. Celtic triumphed in the eighth consecutive subject having some sort of fine 3-0 win in Aberdeen about 4 May properly together with may enter into the Those who win Class in the primary being experienced game.

  73. Yeovil Town’s relegation into the National League had been validated on 27 April after the 2-2 draw from Northampton. while Notts County were being relegated on often the last day after dropping 3-1 from Swindon.

  74. Yet regardless of the trio’s makes use of Darren Ferguson’s location are merely last inside the stand : below Wycombe, Ipswich in addition to Greater london who have got possess scored 28, twenty five together with 22 ambitions respectively: primarily for the explanation that of five beats.

  75. Nonetheless despite the trio’s exploits Darren Ferguson’s side are just fourth inside of the kitchen table – beneath Wycombe, Ipswich and Coventry who have won 29, 25 together with twenty two objectives respectively : generally because of five defeats.

  76. Brechin City are relegated in order to Scottish League Two right after drawing 1-1 in the closing day together with Stenhousemuir, who else went decrease after getting rid of in order to Annan in the particular play-off semi-finals.

  77. “We’ve acquired the great relationship, individuals 3 rapid every single sport we realize wish going to score, together with that will reassurance is a good good excellent thing in order to have got, inches wide club-record signing Eisa well informed BBC Sport.

  78. Some evening clubs include placed non-playing staff on temporary leave, while tells you go on earlier mentioned the pays connected with on the internet players. On Thursday, Gatwick reversed some sort of common sense to escape staff and apologised immediately after facing decision taking.

  79. This kind of 80-year-old, the World Glass success together with Britain inside 1966, scored 44 desires around 57 game titles designed for his area together with the club-record two hundred and twenty league goals regarding Tottenham.

  80. “The break free program released by way of Authorities can be designed for the particular overall financial system, which contain many companies which can be thought to be as providing enjoyment or maybe otherwise dependent about superior natural natural talent.

  81. Tottenham have told his or her own players of their own commitments through the coronavirus lockdown soon after sociable promotion blogposts seemed to show some problem in order to run by way of social-distancing advice.

  82. “The break free program released by way of Authorities can be designed for the particular overall financial system, which contain many companies which can be thought to be as providing enjoyment or maybe otherwise dependent about superior natural natural talent.

  83. This specific 80-year-old, the entire world Glass champion along with England in just 1966, have scored 44 ambitions in 57 games concerning his region and a good club-record two hundred and even twenty league goals meant for Tottenham.

  84. Land wide Group chairman and even ex- FA chief exec Brian Barwick accepts the fact typically typically the game will alter simply because some form of result associated with ordinarily the break out, although insists typically the particular “starting point” will maybe be for you to “protect each of our own clubs”.

  85. “It is seriously laughable to help think that club sets may be showing restraint with make use of of government money paying non-playing staff and flies in the face of public opinion. Liverpool possesses listened to fans, executed the right thing plus transformed its mind. “

  86. Administrator Jose Mourinho was initially pictured retaining a good training period having Tanguy Ndombele on Hadley Popular, although Davinson Sanchez plus Ryan ryan Sessegnon ended up imagined functioning collectively through the common Birmingham park.

  87. “However, natural meats certainly not be equipped to finish the growing season because basketball is not our main concern – human life is – and we are going to do since the authorities redirects as the pandemic unfolds.

  88. With Monday, England groupe director Gareth Southgate additionally could boss Phil Neville explained they would need a 29 pay decrease.

  89. “The break free of strategy released simply by Specialists will be meant for this overall economic system, which include many corporations which can be viewed as as providing enjoyment or maybe maybe otherwise reliant on top-notch natural expertise.

  90. “It is seriously laughable to help think that club sets may be showing restraint with make use of of government money paying non-playing staff and flies in the face of public opinion. Liverpool possesses listened to fans, executed the right thing plus transformed its mind. “

  91. On the other hand Footballing Connection leader Greg Clarke revealed: “Many areas may possibly lessen this golf equipment along with their very individual cardiovascular system with little likelihood connected with resurrection. “


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