Social media in business: Determine the future of your brand

Social media has been helping the small business blossom and boom over the last couple of years. Ever since people realized that they could use social media platforms for marketing their brands and hiking their sales, these small businesses have been quite unstoppable. This free tool is ideal for MSMEs looking forward to saving money and at the same time expanding their horizon.

social media

What most brands do not realize is that social media for businesses is a double-edged sword. Not utilizing the opportunity will result in missed leads and restricted markets. Utilizing them and not knowing how to approach a new market can result in irritated followers, who pull out of the sales funnel. Social media marketing demands investment and strategizing. Each post, graphics, and share need days of observation, analysis, and action. Measuring Social media campaign ROI can be a little difficult for the newbie digital expert. However, not paying enough importance to your strategy can result in lower click-through rates and lower conversion rates in the end.


If there’s a viral meme or a viral video you want to see, it must be there on Instagram. It is the leading photo-blogging website that has over 500 million active users. It hosts over 90,000 photos per day, and the user engagement has sharply increased since the introduction of video into the world of photo blogging. It has enchanted the users with amazing photo editing and video editing options.


The intuitive design, extensible features and easy to understand policies have made Instagram one of the favorites among all social media marketers. It is ideal for almost all businesses that are looking for graphical representation and recognition. To boost the visibility of your brand, start with brand logos and brand colors. Instagram is a place for HD photos and live videos. So no matter the subject of a photo, make sure the quality is high because your followers will judge you!

Instagram has its own set of hashtags and filters for all kinds of businesses. Even if your niche is not as famous on the social media platform, you can find the ideal hashtags and the filters that work for your followers with a little market research.


Facebook has over 2 billion active users right now. It is a great platform that connects brands with potential new users. Social celebrities or influencers are dominating Facebook to market some of the leading brands in the market. Quite some brands are using this social platform for sponsored content and organic reach.


This platform has a wealth of marketing features for almost all kinds of products and services. Irrespective of what you are selling, Facebook has the right tools for your marketing and PR campaigns. Thanks to the plethora of tools and extensions, Facebook has become one of the most low-maintenance websites on the planet for digital marketing.


From presidents to pretzel shops, everyone has their share of Twitter fame. It is an easy to master microblogging site that is constantly evolving to suit the needs of their regular users. There are over 330 million active users, who are not only actively sharing their thoughts and ideas but also following other brands, influencers and sharing their Tweets 24×7. Twitter can now support images, videos, polls, and URLs for increasing user engagement. You can share the link to your products, blogs, and new marketing videos on this platform to boost your reach.


Brands that maintain an active account and engage with their target audience enjoy much higher visibility on the web. Tweets and reTweets are some of the quickest tools to spread the word about your new product launches, the website offers and everything else. The key is to switch up the quality of content by sharing posts from other users and responding to your target audience. Always use relevant hashtags for your posts, this will attract the attention of the users already interested in the niche.


YouTube is the video sharing platform that hosts all kinds of videos. From funny animal fails to the first ever recorded castrato soprano singer, this platform has video/audio of everything you can even think of. People can watch, share, rate and comment on all the public videos users share on YouTube. Over the years, this video sharing network has undergone scores of changes just to be in tune with the demands of the users. YouTube is a place for carefully constructed SEO plans and cross-platform publicity that can attract more users to your target video.


Your business can become trending on Google and YouTube by creating the right kind of content for the target audience. Several digital marketing companies release educational and informative videos on YouTube for garnering views. Several fashions and makeup houses create DIY tutorials that give the followers a close look at how to complete a makeover at home. A subculture of Vloggers like VSauce and Stevie Terreberry exist, who engage millions of fellow vloggers and YouTube users with regular video posts. They make millions a year from their video sharing efforts, and that has helped them become a brand!

In the end

No matter which platform you choose and what kind of content you create, keep in mind to uphold a certain consistency in design. The consistency they see across your shared media is a representative of the consistency in your products. The quality of your micro-blog, photo or your video should entice your target users to click on the content and move further along the sales funnel.

Do not forget to employ analytics tools for each platform as well. Observing the number of clicks, dwell time, peak activity hours, traffic sources and direction of traffic from your social media profiles will give you a complete idea of the performance of your current marketing campaign. The metrics can tell you which way to go and where to invest next. Utilization of social media also paves the way for big data analytics and prediction analysis for your brand shortly.

Author Bio:

Lucy Jones is an expert on marketing. Her specialty is budget social media marketing for small businesses and startups. To know the nuances that define the success of digital marketing campaigns, read what Ellen has to say about businesses on social media.


  1. Thank you for another wonderful post. Where else could anybody get that kind of info in such an ideal manner of writing? I have a presentation subsequent week, and I’m at the look for such info.

  2. 145470 936941Water-resistant our wales in advance of when numerous planking. The certain wales surely are a selection of heavy duty snowboards that this height ones would be exactly the same in principle as a new shell planking having said that with a lot a lot more height to assist you thrust outward within the evening planking. planking 907651

  3. 38039 479492Most appropriate the human race messages work to show your and present exclusive chance with special couple. Beginer appear system in advance of raucous folks will most likely always be aware most with the golden value off presentation, which is actually a persons truck. very best man jokes 182740

  4. 614789 466752Youll discover some fascinating points in time in this post but I do not know if I see all of them center to heart. Theres some validity but I will take hold opinion until I appear into it further. Wonderful post , thanks and we want much far more! Added to FeedBurner too 294671

  5. 374232 149618My California Weight Loss diet invariably is an cost effective and versatile staying on your diet tv show made for folks who discover themselves planning to drop extra pounds and furthermore ultimately maintain a significantly healthier habits. la weight loss 67940

  6. Howdy would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog soon but I’m having a
    tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

  7. I’m impressed, I need to say. Really hardly ever do I encounter a blog that’s both educative and entertaining, and let me inform you, you have got hit the nail on the head. Your concept is outstanding; the issue is one thing that not enough people are speaking intelligently about. I’m very completely happy that I stumbled throughout this in my seek for something relating to this.

  8. Whats up this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  9. I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Exceptional work!

  10. Hello there, just became alert to your blog through Google, and found that it’s truly informative. I’m gonna watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  11. I have not checked in here for a while because I thought it was getting boring, but the last handful of posts are really great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend. :)

  12. I just could not go away your web site before suggesting that I really loved the standard info an individual provide to your visitors?
    Is gonna be back continuously in order to check up on new posts

  13. Good web site! I really love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  14. I was recommended this blog through my cousin. I’m now not certain whether or
    not this post is written by means of him as nobody else know such particular about my difficulty.
    You are incredible! Thank you!

  15. Normally I do not read post on blogs, but I wish to say that this write-up very pressured me to take a look at
    and do so! Your writing style has been surprised me.
    Thanks, very great article.

  16. We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable info to work on. You have done an impressive job and our whole community will be grateful to you.

  17. Just desire to say your article is as surprising.
    The clearness on your publish is just cool and that i can assume you’re knowledgeable on this subject.
    Fine along with your permission allow me to take hold
    of your RSS feed to keep up to date with imminent post. Thanks 1,000,000 and
    please continue the enjoyable work.

  18. Hi! I’ve been following your site for some time now and finally got the bravery to go ahead and give you a shout out from New Caney Texas! Just wanted to tell you keep up the excellent work!

  19. Hi! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!

  20. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo
    News? I’ve been trying for a while but I never seem to get there!

  21. After exploring a few of the articles on your web site, I honestly like your technique of blogging.
    I added it to my bookmark website list and will be checking back soon. Please visit my website as
    well and let me know what you think.

  22. Howdy, I think your website could be having web browser compatibility problems.
    Whenever I look at your site in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues.
    I just wanted to provide you with a quick heads
    up! Apart from that, great blog!

  23. I’m extremely inspired along with your writing talents as well as with the structure to your blog.
    Is that this a paid topic or did you modify it your self?
    Anyway stay up the excellent quality writing, it’s rare
    to see a great blog like this one nowadays..

  24. I have been surfing online more than 3 hours as of late, yet I by
    no means found any interesting article like yours. It is
    pretty worth sufficient for me. In my opinion, if all web owners and bloggers made excellent content as you
    did, the web will likely be a lot more helpful than ever before.

  25. I am really impressed with your writing skills and also
    with the layout on your weblog. Is this a paid theme or did you customize it yourself?
    Either way keep up the excellent quality writing, it’s rare to see a great blog like this one

  26. May I simply say what a comfort to uncover somebody that truly knows
    what they are discussing on the internet. You actually realize how to bring an issue to light and make it important.
    More people must check this out and understand this side of your story.

    I was surprised you’re not more popular because you most
    certainly possess the gift.

  27. Today, I went to the beach with my children. I found a sea
    shell and gave it to my 4 year old daughter and
    said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  28. Great work! This is the type of info that should be shared around the net. Shame on Google for not positioning this post higher! Come on over and visit my web site . Thanks =)

  29. What i do not understood is in truth how you are no longer really much more smartly-preferred than you may be right now. You are so intelligent. You know thus considerably in relation to this subject, produced me individually imagine it from numerous varied angles. Its like men and women aren’t interested except it is something to do with Lady gaga! Your individual stuffs outstanding. All the time care for it up!

  30. I have been browsing on-line more than three hours nowadays, yet I never found any attention-grabbing article like yours. It is pretty price enough for me. In my opinion, if all site owners and bloggers made good content as you did, the internet will likely be much more helpful than ever before.

  31. I was just looking for this information for a while. After six hours of continuous Googleing, finally I got it in your web site. I wonder what is the lack of Google strategy that do not rank this kind of informative websites in top of the list. Normally the top sites are full of garbage.

  32. I?¦m no longer sure the place you’re getting your info, but good topic. I must spend a while learning much more or working out more. Thanks for fantastic information I used to be on the lookout for this info for my mission.

  33. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  34. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. However imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this site could certainly be one of the very best in its field. Amazing blog!

  35. I got what you intend, thankyou for posting.Woh I am happy to find this website through google. “Success is dependent on effort.” by Sophocles.

  36. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?

  37. Hello I am so glad I found your webpage, I really found you by error, while I was searching on Bing for something else, Nonetheless I am here now and would just like to say thanks for a remarkable post and a all round thrilling blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the superb job.

  38. Its like you learn my mind! You appear to grasp a lot approximately this, like you wrote the e-book in it or something. I think that you just can do with some p.c. to pressure the message house a little bit, but other than that, that is wonderful blog. A fantastic read. I’ll certainly be back.

  39. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  40. Excellent post. I was checking continuously this blog and I am impressed! Extremely helpful information specifically the closing phase :) I care for such info much. I used to be looking for this particular information for a long time. Thanks and best of luck.

  41. I have been absent for a while, but now I remember why I used to love this blog. Thanks , I will try and check back more often. How frequently you update your website?

  42. I do accept as true with all the ideas you have presented on your post. They’re very convincing and will certainly work. Still, the posts are too short for starters. Could you please lengthen them a bit from subsequent time? Thanks for the post.

  43. Its like you read my mind! You seem to understand so much approximately this, like you wrote the e book in it or something.
    I feel that you simply could do with a few % to drive the message home a bit, but instead of that, that
    is fantastic blog. A great read. I’ll certainly
    be back.

  44. I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one today..

  45. It’s in point of fact a nice and helpful piece of info. I am satisfied that you simply shared this useful info with us. Please keep us informed like this. Thank you for sharing.

  46. Can I simply just say what a relief to discover an individual who actually understands what they’re
    talking about on the internet. You definitely realize how to
    bring an issue to light and make it important.
    More people need to look at this and understand this side of your story.
    It’s surprising you aren’t more popular given that you definitely possess the gift.


Please enter your comment!
Please enter your name here