Social Media Tips For Small Business

Social Media
The question facing today’s small businesses and startups is “How do we reach out to potential customers?” Most turn to social media and other online publishing platforms to spread the word about their products and ultimately gain a large number of engaged followers. Engaged followers provide two advantages. One is proof that your products are wanted, which will help you form future partnerships. The last and most obvious advantage is free advertising, letting your followers spread the word about your products for you.

How do you get started? Before creating your free social media accounts, you must first have a clear and concise vision for your business. What industry will you compete in? Who are your main competitors and how can you differentiate from them? In other words, what can you offer that other similar businesses can’t? That answer can set the stage for your social media campaigns.

Another question to answer is “who are your potential customers?” In social media terms, who is your target audience? If your business specializes in selling color-themed flower bouquets, your target audience might be newly-engaged couples and event planners. If your business specializes in baby toys, your target audience might be parents, grandparents, and pre-school teachers. Once you’ve established your target audience, you can create more meaningful content.

It is also important for businesses to focus on a larger mission or goal, whether it be to become the largest snack producer in the food industry or to revolutionize online shopping. That focus will transfer into your social media content and help the target audience develop a deeper understanding of the business.

Facebook and Twitter are the two standard social media platforms all businesses must have. Choosing which other social media platforms to use comes down to your product and your target audience. If your products fit under the “lifestyle” category such as food, fashion, and gifts, you might consider Pinterest and Instagram. If you are in the technology industry, Google+ might be handy. If your business is a bakery or foreign movie theater, Foursquare is a great option. The key is deciding which online platform suits your type of business and the needs of your customers.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

48 COMMENTS

  1. 155218 323734 There are some intriguing points in time in this post but I dont know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good write-up , thanks and we want more! Added to FeedBurner as properly 50171

  2. 673461 397613Someone essentially lend a hand to make critically articles Id state. That is the very first time I frequented your web site page and so far? I amazed with the research you made to create this actual post extraordinary. Wonderful activity! 844907

  3. 352428 514958magnificent post, very informative. I wonder why the other specialists of this sector do not notice this. You ought to continue your writing. Im sure, youve a great readers base already! 177274

  4. 532140 297003The next time I learn a weblog, I hope that it doesnt disappoint me as significantly as this one. I mean, I do know it was my choice to read, however I in fact thought youd have something attention-grabbing to say. All I hear is actually a bunch of whining about something that you could fix for those that werent too busy in search of attention. 836644

  5. 56600 917975I like what you guys are up too. Such smart work and reporting! Carry on the superb works guys Ive incorporated you guys to my blogroll. I think it will improve the value of my website 761107

  6. Many thanks for this article. I’d also like to say that it can possibly be hard when you are in school and just starting out to establish a long credit history. There are many learners who are merely trying to make it through and have a protracted or good credit history are often a difficult matter to have.

  7. There are some attention-grabbing time limits on this article but I don’t know if I see all of them heart to heart. There is some validity however I’ll take hold opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as properly

  8. Today, with all the fast chosen lifestyle that everyone is having, credit cards have a big demand in the economy. Persons coming from every discipline are using credit card and people who are not using the credit card have made arrangements to apply for one in particular. Thanks for revealing your ideas about credit cards.

  9. I have realized that over the course of developing a relationship with real estate owners, you’ll be able to get them to understand that, in every real estate deal, a commission rate is paid. In the end, FSBO sellers tend not to “save” the fee. Rather, they try to earn the commission through doing a strong agent’s task. In doing this, they commit their money in addition to time to complete, as best they’re able to, the assignments of an real estate agent. Those tasks include exposing the home by way of marketing, introducing the home to buyers, constructing a sense of buyer urgency in order to make prompt an offer, making arrangement for home inspections, taking on qualification inspections with the lender, supervising repairs, and aiding the closing of the deal.

  10. Another thing I’ve really noticed is always that for many people, a bad credit score is the consequence of circumstances past their control. By way of example they may are already saddled through an illness so they really have high bills for collections. It can be due to a employment loss and the inability to go to work. Sometimes divorce can truly send the budget in the wrong direction. Thanks sharing your thinking on this site.

  11. Excellent blog here! Also your site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  12. I would also love to add if you do not currently have an insurance policy or maybe you do not form part of any group insurance, you might well make use of seeking assistance from a health insurance agent. Self-employed or individuals with medical conditions ordinarily seek the help of the health insurance agent. Thanks for your article.

  13. You made some good points there. I checked on the internet for additional information about the issue and found most individuals will go along with your views on this website.

  14. Thanks for these pointers. One thing I additionally believe is credit cards offering a 0 rate of interest often entice consumers in zero monthly interest, instant acceptance and easy on-line balance transfers, nevertheless beware of the top factor that will void that 0 easy neighborhood annual percentage rate as well as throw anybody out into the terrible house rapidly.

  15. Hi! This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to start. Do you have any points or suggestions? Many thanks

  16. Hey there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Appreciate it!

  17. 160866 161434Ive been absent for a even though, but now I remember why I used to enjoy this website. Thank you, I will try and check back more often. How regularly you update your website? 734202

  18. Hello, I think your website might be having browser compatibility issues. When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, amazing blog!

  19. Thanks for the thoughts you are revealing on this site. Another thing I would like to say is the fact getting hold of duplicates of your credit score in order to look at accuracy of each detail may be the first action you have to undertake in fixing credit. You are looking to clean up your credit file from damaging details errors that ruin your credit score.

  20. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

LEAVE A REPLY

Please enter your comment!
Please enter your name here