Start-up Tool Kit: A Comprehensive List of Web-Based Resources

Edit Images


Pixlr combines image design and paint tools with photo editing and adjustment features as well as many other paid online image editing programs.Whether creating an image carte-blanche, layering one image over another or using a variety of filters, effects and level adjustments to transform photographs, Pixlr will deliver great results.


Google Docs

Anytime, anywhere access to your work. Google Docs is securely powered by the web giving you the flexibility to be productive from your desk, on the road, at home and on your mobile phone, even when you’re offline. Works across operating systems. Google Docs works in the browser on PC, Mac, and Linux computers, and supports popular formats such as .doc, .xls, .ppt, and .pdf. Easily upload and share files.

Content Review

Review Basics

ReviewBasics lets you exchange ideas and gather thoughts on creative, interactive, motion, and written content in a breeze! Upload your content, and invite reviewers. Their feedback is reported back to you in real-time. It’s Quick, Easy, and Hassle-Free!

Business Model Creation

The Start-up Toolkit

The Startup Toolkit business modelling canvas is a quick place to write down what really matters about your startup, for founders in search of a business model. Document and update your hypotheses. Stay focused on key risks. Communicate your business model.

File Storage


Dropbox allows you to sync your files online and across your computers automatically. 2GB of online storage for free, with up to 100GB available to paying customers. Sync files of any size or type. Automatically syncs when new files or changes are detected. Shared folders allow several people to collaborate on the same files. See other people’s changes instantly.



Send Your Faxes Via the Internet. No Fax Machine Required!


Help a Reporter

No such thing as Free PR. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.


PR Log

PR Log is an online free press release distribution and free press release submission service.



i-Newsire claim to be the fastest and easiest press release distribution service and free press release submission online.

Video Creation


Animoto automatically produces beautifully orchestrated, completely unique video pieces from your photos, video clips, and music.

Survey Tool

Survey Monkey

Easy-to-use web-based survey tool. Collect data via weblink, email, Facebook, or embed on your site or blog. Real-time results. 24×7 customer support.

Expense Tracking


Expense Tracking and Management From Any Device. Record your expenses via Email, iPhone, SMS, Voice, Twitter, IM, search box. Manage, Analyze, or Export Using tags, keywords, advanced search, or export to your favorite application or as RSS. Budgets, Per-Client Routing, Mileage Tracking, International Currency Conversion, Import Bank and Credit Card Statements, and more.



Freshbooks’ mission is to deliver fast and simple invoicing and time tracking services that help you manage your business. Freshbooks: Will save you time. Is easy to use. Make you look professional (think Fortune 500). Will let you manage your books without an accountant. Secure, encrypt, and back up your data. Be available 24/7 from anywhere with any computer.

Screen Capture


Take a picture or make a short video of what you see on your computer monitor. Share it instantly via web, email, IM, Twitter or your blog.



Ta-da List claims to be the web’s easiest to-do list tool. Make lists for yourself or share them with others. Ta-da List works in the most popular web browsers (IE 6/7, Firefox 2, and Safari 2) on the Mac, PC, and the iPhone.



A fantastic array of free and paid web based SEO tools created by SEO Guru Aaron Wall. If having your website found online matters to you, then have to check out SEOBOOK.


SEOmoz is a giant in the world of Search Engine Optimization. Like Aaron Wall’s SEOBOOK, SEOmoz offers a wide range of free and paid SEO tools.




With Balsamiq, using Mockups feels like drawing, but because it’s digital, you can tweak and rearrange easily. Teams can come up with a design and iterate over it in real-time in the course of a meeting. Product managers, designers, developers, and even clients can now work together in the same tool to quickly iterate over wireframes, before writing code.

Online Meetings



Your own meeting room online. Talk through your computer from anywhere in the world. Or connect to any phone or mobile device at no extra charge. Invite guests – up to 15 at a time. It’s free for them. No downloads or headaches.

Project Management



Basecamp is the world’s leading online Project Management Software that helps in project collaboration. Basecamp facilitates keeping communications about a project all in one place by the use of messages, which can be: Organized into different, customizable categories. Use check marks to specifically notify selected or all project members via email. Be associated with and/or complete milestones andhave files attached.

Social Media


TweetDeck is your personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. Jampacked with features, Tweetdeck is the first choice for many who market using social media.

Social Media


Compose, communicate, and converse with HootSuite. Manage multiple social media accounts, customize searches, upload photos, receive notifications, view click stats, and more. Simple, elegant, and powerful, HootSuite allows you to send and schedule social media updates from anywhere.



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