Startup Stories: 32/7

Founder + President, Celeste Markey

What does 32/7 do? Tell us about your entrepreneurial product or service.

32/7 aims to inspire, guide and empower working moms, providing them with the first all-in one destination for everything she needs to maximize her jam-packed 32-hour day.

32/7 champions women devoted to their families and careers, covering topics ranging from work/life balance and economic empowerment to childcare choices and tips on fashion and beauty and making the morning rush more manageable. 32/7 delivers a unique daily content blend, including several original video series and original feature articles by world-class contributors as well as rich, shop-able content and abundant, shareable social content.

What inspired you to launch 32/7?

Motherhood came to me accidentally – I was newly married and very career focused when I found out I was pregnant with my son. I had no thoughts of slowing down, and figured I’d fit a baby into my lifestyle and keep chugging along. Giving birth and the first year of my son’s life proved to be extremely challenging. He was a big baby and had colic, and I was grossly unprepared for the physical toll that can take on your body (not to mention the mental and emotional impact). As I had been working for myself, I hadn’t really factored in a maternity leave, so I began to juggle everything likely a little too early. After months of this, I had a light bulb moment when I realized the resources available didn’t apply or help women in my situation: time-taxed, internet-savvy, ambitious women who did not want to leave career behind for baby. There was no one place to go for all of the needs that arise on a daily (ok, hourly) basis and, as we all know, 24/7 isn’t nearly enough. Hence, a business was born by adding eight hours to every day.

What problem does 32/7 solve?

Until now, there has never been a website addressing all of her needs in a single destination. We provide a single visit for shopping and content. By the time all of the merchandise and brands that we are planning to offer are on the site, users will almost never have to navigate away from our pages to make purchases.

What has been your biggest challenge starting 32/7 and how are you working to overcome it?

I’d say that the biggest challenge has been managing timelines and expectations. I’ve learned that patience and becoming a better listener can help you in many more ways than you think.

Give us one word that people might use to describe you.


What milestone do you hope 32/7 will have surpassed one year from now?

I hope we have surpassed our monthly traffic and crossover goals.

How has Project Eve helped you and or32/7?

The abundance of content related to the Glass Ceiling as well as Work-Life balance have been informative and inspiring. Working moms struggle with both of these on a daily basis.

Give us an insider tip that relates to your industry or the startup story for 32/7

It’s not inside info, but it’s helpful no matter what – learn to listen and encourage healthy debate. Everyone in the room has something valuable to share.

The 411 on 32/7:

Company Name: 32/7
32/7 was founded in:
32/7 is located in:
San Francisco
Follow 32/7 on social media here:
Instagram – @thirtytwoseven

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