Startup Stories: Adlet

Adlet founder Emma Coles

Tell us about your entrepreneurial product or service.
Adlet is an online advertising platform for bloggers and small businesses. We’re not an ad network; advertisers decide where they want their ads to be displayed and bloggers can chose to reject ads that don’t fit in with their views or ethics.
Bloggers can set up ad spaces, which they can then sell directly from their site via their Ad Shop.

We will shortly be launching a marketplace, or directory, of all of our bloggers which will enable brands and businesses find exciting new places to advertise, and bloggers to work with, to bring their products in front of a relevant audience.

What inspired you to launch your business idea?
For the last five years I’ve run an online shop, Ji Ji Kiki, which sells jewellery, clothing and accessories. I work very closely with bloggers, both with advertising and product reviews in outfit posts and know how powerful they can be as influencers.

The current ways to advertise online are time consuming and complicated and if you use a network to advertise on blogs you are limited in your control of where your ads are shown.

What problem does your business or organization solve?
Finding new bloggers to advertise with is very time consuming and obviously when you’re the only person in a small business every minute is precious. Even when you do find someone who accepts advertising and is self managing it can be a lot of emails back and forth, negotiating prices and then waiting on invoices.

I just thought there had to be a simpler way, both for finding new places to advertise and also to enable the blogger to accept ads, and so Adlet was born.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I’m not a programmer, so finding someone who can join the team to enable us to roll out all of the new features I’ve got rattling around my head. My boyfriend is a programmer, but he runs his own business as well so can only work on Adlet in the evening and at weekends-I can’t remember the last time we had an evening off over the last 6 months!

We are building up links with both of our local universities so we can look to hire a graduate dev as soon as they finish their finals.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
It is so inspiring to read other women’s stories and see how they are succeeding. As humans we thrive on competition, regardless of whether its directly inline with your business or not-if you see someone else doing well, it pushes you on to do better too.

Give us an insider tip that relates to your industry or startup story.
Building up a relationship with the people you work with is so important. This is why we’ve made sure all of our bloggers can include their social media links on their profiles in Adlet-we want the brands they work with to be able to contact them easily and build up a rapport as both parties will benefit.
The blogger will be more willing to go out of their way to promote the brand and in turn the advertiser is then more likely to keep working with them in the future.

Company: Adlet


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