Startup Stories: Amy Morse, Authorpreneur


Tell us about your entrepreneurial product or service.
I’ve always written stories, ever since I was old enough to string a sentence together. In 2013 I ticked something off my bucket list; I published my first book, The Bronze Box. I’ve gone on to publish Solomon’s Secrets since then and have more books in the pipeline.

My day job for the past few years has been as a business coach, working with start-ups, but as this job has shrunk, due to funding cuts, I have been a relentless writer and my career as an author is blooming.

When my world as a writer collided with my world as a business coach; ‘Amy Morse, Authorpreneur’ was born.

I provide business skills on a group and 1:1 basis, public speaking engagements and as a creative myself, I specialize in business skills for creatives.

What inspired you to launch your business idea?
My confidence as a business coach and skills as a writer have flourished over the past few years and it’s slowly dawned on me; why am I constantly at the mercy of publicly funded employment when there are serious creative entrepreneurs out there ready to pay for professional input with their business?
With funded business training and support rapidly diminishing and creatives needing some professional input to keep themselves focused and have a more business-like approach, I see a gap that I can fill.

What problem does your business or organization solve?
I take the fear factor out of ‘business’ and make is accessible. I make business fun, inspirational and can help creatives adopt sensible business practices in a way that works for them. A small investment in their own CPD and life of their businesses at an early stage can ensure its sustainability in the longer term.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My experience is similar to many of the clients I work with, finding and keeping regular customers. I keep chipping away, doing something every day and taking every opportunity I can to make some new connections.

Give us one word that people might use to describe you.
I’ve been called ‘inspiring’ but I prefer to think of myself as ‘encouraging’.

How has Project Eve helped you and/or your business?
I regularly read the useful, informative and inspiring content.

Give us an insider tip that relates to your industry or startup story.
The secret to successful marketing is little and often. Wherever I go and what ever I do I mention my books.

Company: Amy Morse, Authorpreneur


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