Startup Stories: ARIIX

Deanna Latson, co-founder and chief product officer of ARIIX

What does ARIIX do? Tell us about your entrepreneurial product or service.

At ARIIX, an industry-leading international opportunity company and skincare line, we offer six exclusive brands designed to help people live longer and healthier lives. For example, did you know that the average person is exposed to 300 chemicals before they walk out of their bathroom – all because they want to look younger and feel better? There are invisible toxins in the air we breathe as well. According to the World Health Organization, roughly 13 people are dying each minute from air pollution around the world. Ironically, even though you would think that staying inside helps, indoor air is actually up to 100 times worse than outdoor air. All of this inspires us as we create and provide non-toxic personal care products, nutritional supplements and clean living solutions, such as air filters and water filter bottles, that improve people’s lives.

What inspired you to launch ARIIX?

First, there was my Dad. Thirty years ago, my father was diagnosed with a life-threatening condition and taking over 16 different prescription medications. I remember looking at all of those bottles and thinking he wouldn’t be around to see me get married, play with his grandchildren or live a full life. That is when I got serious about nutritional education. The more I learned, the more I was able to help my father make simple, yet powerful, changes in his health and quality of life – all through the power of nutrition. He got his energy back and got rid of all the pills he was taking. It was eye-opening and led to over two decades of experience and growth in this field. More recently, what inspired me to be a part of founding ARIIX was the potential to reach more people around the world and help them live better, healthier lives.

What problem does ARIIX solve?

It’s two-fold. On one hand, we give people the power to gain professional freedom in their lives by providing them with a sound business model for extra income or even a full-time career working from home.

We also battle nutrient deficiencies, air pollution and toxicity overload by offering products that support better, healthier lives. Taken all together, ARIIX offers a model for financial success while helping people transform their lives in a positive way.

What has been your biggest challenge starting ARIIX and how are you working to overcome it?

Probably one of the biggest challenges I face – and will always face – has to do with balance. I’m a wife and mother of two. It’s a constant struggle to balance work and family. It’s hard to be both the mom and businesswoman I want to be. But then again, the best thing about being a business owner and entrepreneur is the freedom it allows. I think balance is all about knowing your priorities and finding rejuvenation in the moments that bring you joy. If I want to go spend an hour or two at school with my kids, I can. I volunteer in my kids’ classrooms and spend time with them in their activities. For me, my family is my R&R. It’s in those moments when I’m reading a book quietly with my son, taking a walk with my husband and watching my daughter at a performance that I take a deep breath, unwind and be at peace in life.

Give us one word that people might use to describe you.


What milestone do you hope ARIIX will have surpassed one year from now?

I’d like to see us double in size over the next year – we want everyone to know that there are options to improve their lives. We can be sick, tired and feel horrible all the time and never know why. Or, we can take action and create a better life by spreading the word and helping others do the same.

How has Project Eve helped you and orARIIX?

Project Eve will help us in spreading the word about our mission with ARIIX, whether that’s sharing open career opportunities with qualified applicants or helping people live healthy, toxic-free lifestyles.

Give us an insider tip that relates to your industry or the startup story for ARIIX

Deciding to improve health and fitness is easy. Knowing where to start – not so much. We live in a busy time, and life can feel pretty chaotic. One of the most powerful things you can do to get started is to commit to these three simple rules:

1. Make good choices when you eat: Choose organic, locally-sourced food when you can. Eat more natural food and less processed treats, and be sure to keep healthy nutritional snacks and meal replacement drinks on hand for last-minute emergencies.
2. Drink more water: Dehydration leads to low energy, brain fog and poor body function. Contaminated water leads to organ, cell and nerve damage, birth and genetic defects and cancer. Keep clean, pure water on you at all times.
3. Take good supplements: High-quality supplements provide everything your body needs that our earth can no longer provide. Invest in the best supplements that provide full-spectrum vitamin and mineral support using naturally-sourced ingredients. It will help stop the effects of toxins in our atmosphere and keep our bodies running at their optimal best.

The 411 on ARIIX:

Company Name: ARIIX
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