Startup Stories: Aviator Owl Books Inc.

Aviator Owl Books

Tell us about your entrepreneurial product or service.
At Aviator Owl Books Inc. we want to inspire and educate children through picture books, games, apps and products. Every book sold donates 50% of its profits to a special cause or charity. We want to make the world a better place.

What inspired you to launch your business idea?
I have known that I want to help people my entire life. Even when I was little I had huge ideas for starting my own no-kill animal shelter or educating women who don’t have access to everything that I did. I started writing shortly after that and then fell in love with design and art around my first year of college. I was a nanny during high school and I always loved hanging out with kids because of their imaginations. Over fall break in 2009 I decided to write my own book, combining everything I loved: imagination, writing, illustrating and helping people. People loved the first book, so after a lot of research (several years, actually), I found a good friend who was willing to take the leap with me, and we started AO Books in 2013.

What problem does your business or organization solve?
There are many kids who hate to read, and we want to change that. Our books are currently in print (and ebook) but we plan to take them to the web as fully interactive texts. We want to engage children and help them learn with our books. We also love selling books because it means we raise money for great causes.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I am a full time college student with three majors and two minors, so finding time to work on Aviator Owl is by far the biggest challenge. I’ve learned to multitask and I am incredibly organized, two skills I would be lost without. I make free time for myself between classes (and sometimes during). I do my homework as quickly as I can without giving up on quality and if I have a question I ask it immediately because I don’t like wasting time. I also schedule in work-outs (PiYo, yoga, fencing, etc) to stay active so I don’t get too burned out.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
First, it gives me hope that there are tons of female entrepreneurs making a difference and I love that. But it also has awesome links and helpful tips – which for a budding entrepreneur is invaluable.

Give us an insider tip that relates to your industry or startup story.
Self publishing can be tricky, so do your homework before you start. I’ve only used Lulu and Createspace for my books but I prefer Createspace because it’s cheaper for the customer to purchase the final product. Personally I prefer to purchase my own ISBN for my books (available at, but both Lulu and Createspace will generate one for you. My final piece of advice is that if you plan on illustrating a children’s book, make sure that you order a proof copy to check the colors. Colors change significantly when they are in print. It may look fantastic on screen, but unfortunately that does not mean it will look that good in print.

Company: Aviator Owl Books Inc.


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