Startup Stories: Being brave enough to share your talent

WriterTell us about your entrepreneurial product or service.
I am a freelance writer, copywriter and blogger. I help Australian businesses, in particular start ups and sole traders with their websites, blogs and social media advertising.

What inspired you to launch your business idea?
I love writing and many years ago as a backpacker I was very poor and ran out of money. I submitted a couple of travel articles to magazines which were published and paid work! The light bulb moment came where I finally thought ‘i can get paid for this!’.

From there I started a blog and then a website and honed my skills at the Australian Writers Centre. Now I have a neat little part-time business!

What problem does your business or organization solve?
Most sole traders and small businesses have a successful idea and the drive to get a business running, but there are barely enough hours in the day.
I help out by creating strong SEO keyworded and original content for websites, blogs and social media.

I also work alot with business owners who have English as a second language. Broken English and text which is ‘lost in tranlation’ can also have a negative effect on websites and the sales message so I help out there too!

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Planning my time and also costing out my work. Particularly when starting out it’s hard to charge the ‘going rate’ when you have no portfolio to back up your skills. I even did free work for a while to build a strong foundation of work and examples.

Being a writer its also hard to compete with the ‘I will do 1,000 words for $5’ writing farms. The quality and originality of my work speaks for itself but its hard to get a look in with these overseas websites which seem to offer the world for nothing. My hope is that slowly people will see the quality of work from these guys is actually detrimental to their business.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I love the posts on twitter, they always either inspire or inform me on my way to work on the morning commute. The posts set me up for the day!

Give us an insider tip that relates to your industry or startup story.
Read your work aloud! You may feel sill but you can look at something a million times and it’s not until you read it aloud you feel the flow of work and spot those pesky mistakes you always seem to miss!

Company: Duffy The Writer


Follow my organization on social media here:
Duffythewriter Page
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