Startup Stories: B&G Designs

Two students and sorority sisters who specialize in small, trendy hair accessories

Tell us about your entrepreneurial product or service.
We specialize in hair accessories, including Creaseless hair ties, creaseless headbands, and cute fabric hair bows. Everything comes in really cute colors and fabrics to attract girls like us, and at a really fair price. Everything is made in America and by us! That’s just one of the things that make us really unique.

What inspired you to launch your business idea?
Hair ties are something that girls lose all the time, and plain black ones are boring. Gia and I were discussing how we wanted to make something for ourselves. If hair ties are cute, girls would be more inclined to wear them on their wrist. Then, they wouldn’t lose them so often. We began to experiment with making a few products for ourselves; we decided that tons of women would love the hair accessories as well. We opened up our online store shortly after.

What problem does your business or organization solve?
Hair accessories are often times pricey, our product is reasonably priced making it easier to afford for young women in college. We are still a small company and working hard to grow, and as soon as we have the funds we are planning to start a philanthropic line. That would consist of designing a product for a specific cause, and donating a portion of our gross profit to that organization.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Time management is one of the biggest challenges that we have overcome. Everybody who helps to run the company is in college, as well as other extracurricular activities. We have been fortunate enough to find a way to structure our time better allowing us to balance the company as well as the other aspects of our lives. Every day we find something about our lives and our business that can be improved.

Give us one word that people might use to describe you.
Driven, Artistic, and individual are words that describe the two founders of the company.

How has Project Eve helped you and/or your business?
We partnered with Project Eve for Shop The Movement. This lead us to gain support from the other businesses and we were even able to run a joint giveaway to benefit two small women-owned companies. We have stayed in touch with the other company and hope to do more business with them in the future!

Give us an insider tip that relates to your industry or startup story.
Marketing to the right target group. Because our products are very girly and inexpensive for a college women, we make sure that they are our main target group. Through social media we are able to gain a following from the millennial generation who is the most active on social media today.

Company: B&G Designs


Follow my organization on social media here:
Instagram: @BGDesigns1,

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