Startup Stories: Brand Artistry

Tell us about your entrepreneurial product or service.
I’m a Brand Artist and I’m passionate about branding or put another way – I’m passionate about people and businesses communicating authentically and clearly to the world and beckoning the good stuff. I bring an enthusiasm to the table that’s infectious.

I’m experienced. I’ve spent over a decade branding and marketing high-profile residential builders and their projects and now I leverage that hard-earned expertise to help unconventional office professionals, leaders and entrepreneurs make their personal dent in the universe.

Together, we can collaborate to establish a strong personal brand that reflects who are and how you can communicate authentically to achieve success in life and business.

What inspired you to launch your business idea?
A couple of things inspired me to launch my own business. The primary reason was because I wanted to do it on my own. I wanted to bring my value to clients in a way that felt authentic and true to me and my style.

I wanted to create opportunities to share the knowledge I’ve gained over the years to help others get their businesses up and running.

I have a passion for encouraging women to live their truth in business, life and love. I’ve taken many risks in my own pursuit to live authentically and encourage growth through change and personal development. I knew that starting my own business would allow me to make all this a reality for others.

What problem does your business or organization solve?
I help small business owners get clear on their own brands in order to connect with their ideal target audience to make the impact they want to make in the world.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My biggest challenge has been to get my name out there. I’ve had to build a new network of people to reach out to. I’m overcoming this by, quite simply, getting out to meet new people and leveraging those connections to create a support group and grow a client base.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has helped me and my business by providing the information I need to understand the ins-and-outs of running my own business. It is a valuable online resource I turn to for advice pertaining to how I can run a successful coaching practice.

I recognize the strength in numbers when women get together to achieve a common goal and Project Eve certainly offers that strength.

Give us an insider tip that relates to your industry or startup story.
Branding is about more than a fancy business card and/or website. Branding is what helps to make a strong connection and thus, impact on your ideal audience.

Company: Corinne K.


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