Startup Stories: Cardiac Companion, LLC


Tell us about your entrepreneurial product or service.
1) Adult Hands-Only™ CPR
Adult AED use
Child CPR
Infant CPR
Adult, child and infant relief of choking

How to recognize a cardiac emergency
What do to in a cardiac emergency.
Current American Heart Association information on heart disease
Heart disease risk factors
Importance of work-life balance
Cardiac anatomy
Cardiac electrophysiology
Cardiac pathophysiology

2) “Happy 40th Birthday: Enjoy Your Heart Attack” is a popular program that has been well received by diverse audiences. The description is as follows:

Nancy recounts the day she suffered a heart attack and cardiac arrest and
how the experience challenged everything she was brought up to believe about a meaningful life. She also discovered the courage and freedom to pursue her childhood dreams, including becoming an Emergency Medical Technician, an American Heart Association Certified BLS Instructor and a National Healthcareer Association Certified EKG Technician. Nancy shares how to recognize a cardiac emergency as well as what do to in a cardiac emergency.

Nancy also covers current American Heart Association information on heart
disease such as heart attacks, cardiac arrest, bystander CPR/AED use, risk
factors for heart disease and the importance of work-life balance are also
addressed. Information on heart anatomy, electrophysiology and
pathophysiology may also be included upon request.

Cardiac Companion, LLC offers a variety of programs and can be customized
for any audience.

What inspired you to launch your business idea?
On May 14, 2011, Nancy Capelle, a wife and mother of two young daughters, clinically died at the age of 40. She suffered a heart attack and cardiac arrest. Thanks to the quick actions of a paramedic, she is alive today to tell her harrowing story of life and death.

As a result of her experience, Nancy decided to radically change the focus of her professional life from what she thought others expected her to be to what she felt was her calling in life. Nancy resigned from her corporate job and became a Connecticut State licensed Emergency Medicine Technician and is now a volunteer EMT with the Wilton Volunteer Ambulance Corps. She is also an American Heart Association Certified BLS Instructor. She is a recipient of a Certificate of Recognition from Connecticut State Representative John Hetherington for her work in the HEARTSafe designation for the town of Wilton, where she lives. Just five months after her cardiac arrest, Nancy was a “Red Cap” Team Leader for the American Heart Association’s Heart Walk as well as a spokesperson. She is a trainer in Hands Only CPR, as part of the Hands for Life project and has certified individuals ranging from Norwalk Police Department officers to students and teachers at schools throughout the lower Fairfield County area. Nancy is also the Founder and Owner of Cardiac Companion, LLC, through which she conducts private CPR instruction.

Nancy’s story has been featured in broadcast, print and online news, and speaking engagements have included Deloitte & Touche, LLP, the American Heart Association Heart Walk and Hands for Life Stamford & New Canaan. Nancy has also done Public Service Announcements for Norwalk Hospital’s Minute on Health and the American Heart Association’s Heart Walk broadcasted on 95.5 The Fox.

Nancy now challenges others to take action in their own lives. It shouldn’t take death to finally live the life you were meant to live.

Prior to her new life path, Nancy worked for more than a decade at premier pharmaceutical and biotech companies as well as law firms as a Medical Compliance Director and Analyst, and as a Litigation Paralegal.

Nancy holds a B.A. in Psychology (Cum Laude) from Boston University. She lives in Wilton, CT, with her family.

What problem does your business or organization solve?
We teach others to save lives and better understand their own health. We offer motivation to live a meaningful life.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Trying to not over-promote or market by business

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Useful advice and connections

Give us an insider tip that relates to your industry or startup story.
Make what you offer unique even if there are similar offerings

Company: Cardiac Companion, LLC


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